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Vita Coco logo
Vita Coco

Vita Coco, part of All Market Inc.'s portfolio of beverage brands, was founded in 2004 to bring coconut water into the mainstream. Now a premium lifestyle drink that the company in

Director, Field Execution

Location

New York

Posted

121 days ago

Salary

$150K - $160K / year

Seniority

Lead

15 yrs expEnglish

Job Description

Director, Field Execution

Vita Coco

• Build and facilitate training programs covering retail execution, merchandising standards, sales fundamentals, and distributor management best practices • Conduct in-market training sessions with RSMs • Develop and maintain training assets, playbooks, videos, guides, and job aids • Lead onboarding for new RSMs • Reinforce adoption of tools including Karma, VIP, PowerBI, BatchGeo, and more • Conduct field rides to assess performance gaps and recommend targeted training • Support successful innovation launches through clear communication and execution-focused training • Align closely with DSD Team Leaders (VPs, Directors, and Market Managers) to ensure processes are followed by RSMs • Work with Marketing on shopper programming, POS deployment, retail standards, and category selling tools • Provide feedback and insights to DSD Leadership Team • Partner with Supply Chain Coordinators and Distributor Ops teams to resolve execution and inventory challenges • Generate actionable market and distributor insights for Sales Leadership • Support tracking of KPIs tied to strategic initiatives, launches, and retail programs • Measure training impact and adjust programming based on field needs

Job Requirements

  • 15+ years of field sales, merchandising, distributor management, or training experience (CPG/beverage preferred)
  • Strong understanding of retail execution and DSD distributor structures
  • 10+ years of experience coaching field teams and influencing without direct authority
  • Excellent facilitation, communication, and presentation skills
  • Ability to interpret performance data and turn insights into training or action
  • Strong relationship-building skills and cross-functional collaboration
  • A growth mindset with passion for elevating people and performance

Benefits

  • Full range of medical, financial, and/or other benefits
  • Bonus and/or long-term incentive units may be provided as part of the compensation package

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