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Insight Global

Founded in 2001, Insight Global (IG) offers enhanced staffing, placement staffing, and temporary-to-permanent staffing services, including long-term and short-term job assignments.

Junior Marketing Analyst – Comms

Location

Brazil

Posted

30 days ago

Salary

0

Seniority

Junior

EnglishSQL

Job Description

Junior Marketing Analyst – Comms

Insight Global

• Build, launch, and iterate on campaigns and canvases in Braze across email, push, SMS, and in-app channels. • Audit existing consumer journeys to identify engagement gaps, drop-off points, and missed messaging opportunities. • Develop segmentation strategies and personalized comms that improve activation, engagement, and retention. • Support A/B test design, execution, and readout — translating results into clear, actionable recommendations. • Maintain performance dashboards and reporting frameworks that make campaign data interpretable for the broader marketing team. • Track KPIs including DAU, ARPDAU, LTV per user, open rates, click rates, and conversion, and surface insights tied to those metrics. • Effectively manage our marketing CRM tool to drive new and innovative use cases that can be shared across the team. • Write SQL queries to investigate issues and campaign results using internal data. • Identify opportunities to apply AI tools and automation across marketing workflows from copy generation to campaign QA to performance analysis. • Build and iterate on tools, templates, and agents that reduce manual effort and improve output consistency. • Stay current on emerging AI/automation capabilities and bring concrete recommendations for how they can be applied within Sezzle's marketing stack. • Partner with marketing, product, data, and engineering teams to align on tooling decisions and ensure smooth implementation. • Serve as a connector between technical teams and marketing stakeholders, translating requirements in both directions. • Facilitate adoption of new tools and workflows by developing documentation, training materials, and hands-on support for team members. • Identify and flag integration risks early; bring concrete mitigation recommendations.

Job Requirements

  • Hands-on experience building or implementing AI tools, agents, and automation in a professional setting.
  • Strong analytical skills, comfortable working with data, running queries, and presenting findings with context.
  • Experience in consumer marketing operations, CRM platforms (Braze or similar), or marketing technology stacks; Braze experience is a plus.
  • Ability to identify process inefficiencies and develop structured, scalable solutions.
  • Excellent written and verbal communication skills, and you can explain technical concepts clearly to non-technical teammates.
  • Basic project management skills; organized, proactive, and reliable with deadlines.
  • Experience with segmentation, A/B testing, and performance reporting.
  • Strong experience in data visualization tools and SQL.
  • Ability to prioritize and manage multiple tasks simultaneously

Benefits

  • Health insurance
  • Professional development opportunities
  • Flexible work arrangements

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