Title: Digital Paid Media Specialist Location: remote Canada . full-time . Job Description: Hillberg & Berk, a Canadian owned, women-led, purpose driven jewellery brand, is looking for a Digital Paid Media Specialist who is equal parts creative thinker, analytical optimizer, and digital strategist to join our team! If you love diving into data, building full‑funnel campaigns, testing constantly, and bringing brand storytelling to life through performance channels, this role is for you. You'll love this role if: - You’re a hands‑on digital marketer in the early stages of your career with proven experience running paid campaigns directly in platforms like Google, Meta, Pinterest, and TikTok. - You enjoy both the art and science of marketing — creative problem‑solving, performance analysis, and continuous experimentation energize you. - You thrive in a collaborative, values‑driven environment and bring curiosity, initiative, and a growth mindset to your work. What You’ll Do As our Paid Media Specialist, you will: - Plan, launch, and optimize paid media campaigns across Google Ads, Meta Ads, TikTok, Pinterest, and emerging channels - Build full‑funnel paid media strategies grounded in clear KPIs - Analyze performance data to surface insights and drive improved ROAS, CPA, and client acquisition - Conduct A/B tests on creative, messaging, and landing pages - Partner with Marketing, Creative, and Digital teams to align storytelling, visuals, and brand voice - Support content needs using tools like Canva - Contribute to developing and optimizing an affiliate program - Bring forward platform trends, competitive insights, and test‑and‑learn opportunities - Help us live our culture by modeling H&B values every day What You Bring - 2–5 years of digital marketing experience, with strong hands‑on execution in paid media platforms - Comfort setting up campaigns, optimizing budgets, interpreting data, and reporting performance - Strong analytical mindset with attention to detail - Post‑secondary education in Business/Commerce preferred - Experience in retail or product‑based environments is considered an asset - Excellent communication and collaboration skills - A desire to continually test, learn, and innovate Remote Opportunity with Preferred Location: Toronto, Calgary, Vancouver, or Regina Vacancy Type: Existing Salary Band: $60,000 - $85,000 In addition to base salary, we also offer a competitive bonus program, benefits, and total rewards package. If your experience does not meet or exceeds these role requirements, this salary band may be adjusted accordingly in the event that an employment offer is made. About H&B We are a customer and employee centric business with ambitious growth plans. We are excited about the future of delighting our customers, innovating our product, growing our business along with our people and empowering women in the process. If you have a learning mindset, would like to pursue growth and development in your career and want to work for a business with an authentic motivation to do good in the communities we serve, a role at H&B might be an exciting change for you! Hillberg & Berk is dedicated to providing an inclusive, diverse and equitable work environment representative of the communities in which we operate, while creating a culture where all employees can show up, participate and contribute as their authentic selves. This commitment applies to all candidates and employees regardless of their race, creed, religion, colour, sex, sexual orientation, marital status, family status, disability, gender identity or expression, physical size or weight, age, nationality, ancestry, or place of origin. Requests for accommodation can be made due to disability or any other protected characteristic at any time during the recruitment process by contacting People & Culture. H&B is not currently using any autoscoring features in our applicant tracking system. Applicants may be filtered from view based on their legal ability to work in Canada or availability to work the required working hours for the responsibilities of this role. Compensation $60,000.00 - $85,000.00 per year

• Write and refine our website content to ensure a consistent, empathetic, and human brand voice that builds trust with our audience. • Infuse web copy with strategic keywords and SEO best practices without sacrificing readability or brand integrity. • Lead the end-to-end execution of email campaigns, including template building, list management, and deployment. • Utilize Pardot (or similar) to filter audiences based on behavior, industry, and persona, ensuring highly personalized 1-to-1 communication at scale. • Develop automated drip sequences that nurture prospects through the funnel using targeted, persona-based messaging.

Role Description "Navitas Partners, LLC" is seeking an experienced SEO / Digital Optimization Specialist to enhance search visibility and drive organic growth for a high-traffic digital platform. This role plays a critical part in maintaining and improving search performance, particularly during website redesign and optimization initiatives. - Develop and execute comprehensive SEO strategies aligned with business goals - Optimize website structure, content, and metadata for improved search performance - Monitor, analyze, and report on keyword rankings and overall SEO performance - Collaborate with cross-functional teams during site redesign to preserve and improve rankings - Conduct technical SEO audits and implement best practices - Support analytics, reporting, and performance tracking initiatives Qualifications - 5+ years of hands-on SEO experience - Proven experience working with large-scale or high-traffic websites - Strong understanding of on-page, off-page, and technical SEO - Experience using SEO and analytics tools (e.g., Google Analytics, Search Console, etc.) - Excellent analytical and problem-solving skills Requirements - Experience maintaining or improving SEO rankings during website migrations or redesigns - Strong technical SEO expertise (site architecture, indexing, crawlability, etc.) - Data-driven mindset with the ability to translate insights into actionable strategies Benefits - Competitive pay for every position - Transparent salary discussions upfront Company Description Navitas Partners, LLC is a certified WBENC and one of the fastest-growing Technical / IT staffing firms in the US providing services to numerous clients.

• Develops, plans and manages a digital marketing strategy • Leads the ideation and creation of digital marketing campaigns • Develops digital marketing materials and content • Establishes key metrics for monitoring marketing effectiveness • Tracks and reports on digital marketing campaigns • Serves as Communications lead for Marketo • Collaborates closely with key stakeholders