Jerry.ai is America’s first and only super app to radically simplify car ownership. We are redefining how people manage owning a car, one of their most expensive and time-consuming assets. Backed by artificial intelligence and machine learning, Jerry.ai simplifies and automates owning and maintaining a car while providing personalized services for all car owners' needs. We spend every day innovating and improving our AI-powered app to provide the best possible experience for our customers. We are the #1 rated and most downloaded app in our category with a 4.7 star rating in the App Store. We have more than 5 million customers — and we’re just getting started. Founded in 2017 by serial entrepreneurs and has raised more than $240 million in financing. Join our team and work with passionate, curious and egoless people who love solving real-world problems. Help us build a revolutionary product that’s disrupting a massive market.
Lead, Lifecycle & Brand Voice
Location
United States
Posted
34 days ago
Salary
$135K - $185K / year
Seniority
Lead
No structured requirement data.
Job Description
Lead, Lifecycle & Brand Voice
Jerry.ai
Role Description Since we launched our app in 2019, we’ve reached 5M customers, raised over $240M in funding, scaled our annual revenue more than 70X, and became profitable in early 2024 – just 7 years into our operating history, in spite of challenging macro conditions and in a hyper-competitive $2T U.S. market. Your job will be to think about what our customers actually need (or want) to hear from us, and how to fundamentally change how we speak to and care for them. Whether you’re crafting email sequences, push notifications, navigating a subreddit thread, or shaping how we talk about a new feature launch, you will be the voice of Jerry. And you will help us earn our brand and cultivate an enduring community. We need someone who knows how to talk about a brand in ways that make people feel something and take notice. - Phase 1: Overhauling our existing customer communications, including our CRM, email, SMS, and in-app copy. - Phase 2: Taking bigger creative swings to help us stand out online and owning the positioning and messaging for new products. Qualifications - A copywriting virtuoso: You know that every word matters. - A T-Shaped marketer: Deep expertise in copywriting, audience development, and product positioning. - A first principles thinker: You avoid making assumptions and turn qualitative data into resonant marketing copy. - Comfortable with discomfort: You’ve weathered fast-growing startups and can confidently push back on data-first teams. Requirements - 7+ years of experience in creative marketing with a heavy focus on copy and lifecycle marketing (email, SMS, social). - Experience working with consumer brands. - A portfolio showcasing both your writing and creative craft. - Bachelor's Degree. Benefits - Health, dental, and vision coverage. - Paid time off. - Paid parental leave. - 401(K) plan with employer matching. - Wellness benefits. - Equity opportunities may also be part of your total rewards package. Company Description Jerry.ai is America’s first and only super app to radically simplify car ownership. We are redefining how people manage owning a car, one of their most expensive and time-consuming assets. - Backed by artificial intelligence and machine learning. - We are the #1 rated and most downloaded app in our category with a 4.7 star rating in the App Store. - More than 5 million customers. - Founded in 2017 by serial entrepreneurs and has raised more than $240 million in financing.
Related Guides
Related Categories
Related Job Pages
More Brand Manager Jobs
Role Description Robert is looking for a passionate and detail-oriented Brand Manager to oversee and grow our brand presence. In this role, you will be responsible for developing brand strategies, managing marketing initiatives, and ensuring brand consistency across all touchpoints. Working closely with cross-functional teams, you will help build a strong brand identity that resonates with our target audience and drives business growth. If you have a strong understanding of brand management and possess excellent communication and analytical skills, Robert invites you to join our team. - Develop and implement brand strategies to increase brand awareness and market share. - Coordinate marketing campaigns that support the brand’s goals and messaging. - Ensure brand consistency across all channels and communication materials. - Conduct market research and analyze consumer trends to identify growth opportunities. - Collaborate with product, sales, and creative teams to align brand initiatives. - Monitor brand performance and prepare reports to inform decision-making. - Manage budgets related to brand marketing activities. Qualifications - Proven experience as a Brand Manager or a similar marketing role. - Strong knowledge of brand development and marketing strategies. - Excellent communication, organizational, and project management skills. - Analytical mindset with ability to interpret market data and consumer insights. - Ability to work collaboratively across teams. - Familiarity with digital marketing and social media channels. - Bachelor’s degree in Marketing, Business, or related field preferred. Benefits - Health Care Plan (Medical, Dental & Vision) - Retirement Plan (401k, IRA) - Paid Time Off (Vacation, Sick & Public Holidays) - Family Leave (Maternity, Paternity) - Training & Development - Work From Home - Wellness Resources
Title: Brand Manager- Grey Goose & Bombay Sapphire Location: Sydney Australia Job Description: The Opportunity As Brand Manager, you will own and lead the brand strategy and execution for Grey Goose Vodka and Bombay Sapphire Gin in ANZ. You'll translate global brand vision into high‑impact local activations, delivering campaigns that grow brand equity, consumer relevance and commercial results. Reporting to: Senior Brand Manager, Vodka & Gin Key Responsibilities With the consumer at the heart, you will: - Lead the development and delivery of brand plans for Grey Goose Vodka and Bombay Sapphire Gin. - Translate global and regional strategies into compelling local activations tailored to the ANZ market. - Plan and execute high‑profile cultural platforms, sponsorships, events and experiential activations. - Partner with agencies to deliver best‑in‑class creative, media and execution. - Collaborate with Sales, Customer Marketing and Advocacy teams to ensure strong in‑market execution. - Manage brand A&P budgets, ensuring disciplined spend and strong ROI. - Analyse brand performance, market trends and competitor activity to drive growth opportunities. - Contribute local insights into innovation and future pipeline planning. About You You're a commercially minded, creative brand marketer who thrives on ownership and impact. You'll bring: - 4+ years' FMCG brand marketing experience (luxury and/or spirits experience highly regarded). - Proven experience developing and executing brand plans end‑to‑end. - Strong project management and stakeholder engagement skills. - Confidence managing budgets, agencies and multiple workstreams. - Strong analytical capability with the ability to turn insights into action. - A passion for culture, creativity and building brands consumers love. Why Join Bacardi? - Work on globally recognised, premium spirits brands - Hybrid working model based in our Sydney CBD office - Paid parental leave to support you and your family - Birthday leave to celebrate what matters most - Wellbeing benefits that support your physical and mental health - Product allowance to experience our iconic portfolio firsthand - Family‑owned organisation with bold thinking and real autonomy - A culture of belonging, ownership and entrepreneurial spirit - Opportunity to create long‑term brand legacy in a global business LEADERSHIP AGILITY At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. - Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become - Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others - People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance - Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. - Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with - Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. U.S. applicants have rights under Federal Employment Laws. Perks of Working for us At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance. Compensation, Paid Time Off & Retirement: - Competitive Pay Package - Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community) - Retirement/Pension Plan Health & Wellbeing - Medical, Critical Illness, and Life Insurance - Employee Assistance Programs - Best-in-class, family-friendly, and inclusive leave policies Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
• Define and lead the enterprise brand vision, positioning, and long-term strategy aligned to business objectives and growth priorities • Serve as the champion of the brand, ensuring clarity, consistency, and differentiation across all customer-facing and internal touchpoints • Establish and evolve brand architecture, messaging frameworks, and value propositions across portfolios, solutions, and markets • Partner with executive leadership, commercial marketing, sales, product, and regional teams to embed brand strategy into go-to-market planning and execution • Act as a trusted advisor and thought leader on brand, storytelling, and customer perception across the organization • Align global and regional stakeholders on brand priorities while enabling local relevance within a consistent and effective enterprise framework • Translate brand strategy into compelling and differentiated narratives, campaigns, and experiences across digital, social, and traditional channel interactions • Ensure the brand is consistently expressed across all owned, earned, and paid channels, adapting content to platform-specific requirements while upholding brand identity • Establish brand governance models, guidelines, and prioritization frameworks to ensure disciplined, scalable execution of strategic sub-brands in coordination with Agilent’s parent brand • Oversee brand standards, visual identity systems, and tone-of-voice principles • Ensure efficient collaboration across internal teams and agency partners, removing friction and enabling speed to market
• Develops and executes Business Unit franchise strategy • Maximizes the brand potential at national level • Coordinates x-functional team meetings and development of Brand Plans • Develops and executes on Marketing/Commercial tactics • Manages approved marketing budgets • Designs and executes promotional activities • Coordinates competitive intelligence and drives competitive action plans

