Title: Brand Manager- Grey Goose & Bombay Sapphire Location: Sydney Australia Job Description: The Opportunity As Brand Manager, you will own and lead the brand strategy and execution for Grey Goose Vodka and Bombay Sapphire Gin in ANZ. You'll translate global brand vision into high‑impact local activations, delivering campaigns that grow brand equity, consumer relevance and commercial results. Reporting to: Senior Brand Manager, Vodka & Gin Key Responsibilities With the consumer at the heart, you will: - Lead the development and delivery of brand plans for Grey Goose Vodka and Bombay Sapphire Gin. - Translate global and regional strategies into compelling local activations tailored to the ANZ market. - Plan and execute high‑profile cultural platforms, sponsorships, events and experiential activations. - Partner with agencies to deliver best‑in‑class creative, media and execution. - Collaborate with Sales, Customer Marketing and Advocacy teams to ensure strong in‑market execution. - Manage brand A&P budgets, ensuring disciplined spend and strong ROI. - Analyse brand performance, market trends and competitor activity to drive growth opportunities. - Contribute local insights into innovation and future pipeline planning. About You You're a commercially minded, creative brand marketer who thrives on ownership and impact. You'll bring: - 4+ years' FMCG brand marketing experience (luxury and/or spirits experience highly regarded). - Proven experience developing and executing brand plans end‑to‑end. - Strong project management and stakeholder engagement skills. - Confidence managing budgets, agencies and multiple workstreams. - Strong analytical capability with the ability to turn insights into action. - A passion for culture, creativity and building brands consumers love. Why Join Bacardi? - Work on globally recognised, premium spirits brands - Hybrid working model based in our Sydney CBD office - Paid parental leave to support you and your family - Birthday leave to celebrate what matters most - Wellbeing benefits that support your physical and mental health - Product allowance to experience our iconic portfolio firsthand - Family‑owned organisation with bold thinking and real autonomy - A culture of belonging, ownership and entrepreneurial spirit - Opportunity to create long‑term brand legacy in a global business LEADERSHIP AGILITY At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. - Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become - Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others - People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance - Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. - Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with - Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. U.S. applicants have rights under Federal Employment Laws. Perks of Working for us At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance. Compensation, Paid Time Off & Retirement: - Competitive Pay Package - Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community) - Retirement/Pension Plan Health & Wellbeing - Medical, Critical Illness, and Life Insurance - Employee Assistance Programs - Best-in-class, family-friendly, and inclusive leave policies Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

• Define and lead the enterprise brand vision, positioning, and long-term strategy aligned to business objectives and growth priorities • Serve as the champion of the brand, ensuring clarity, consistency, and differentiation across all customer-facing and internal touchpoints • Establish and evolve brand architecture, messaging frameworks, and value propositions across portfolios, solutions, and markets • Partner with executive leadership, commercial marketing, sales, product, and regional teams to embed brand strategy into go-to-market planning and execution • Act as a trusted advisor and thought leader on brand, storytelling, and customer perception across the organization • Align global and regional stakeholders on brand priorities while enabling local relevance within a consistent and effective enterprise framework • Translate brand strategy into compelling and differentiated narratives, campaigns, and experiences across digital, social, and traditional channel interactions • Ensure the brand is consistently expressed across all owned, earned, and paid channels, adapting content to platform-specific requirements while upholding brand identity • Establish brand governance models, guidelines, and prioritization frameworks to ensure disciplined, scalable execution of strategic sub-brands in coordination with Agilent’s parent brand • Oversee brand standards, visual identity systems, and tone-of-voice principles • Ensure efficient collaboration across internal teams and agency partners, removing friction and enabling speed to market

• Develops and executes Business Unit franchise strategy • Maximizes the brand potential at national level • Coordinates x-functional team meetings and development of Brand Plans • Develops and executes on Marketing/Commercial tactics • Manages approved marketing budgets • Designs and executes promotional activities • Coordinates competitive intelligence and drives competitive action plans

Role Description The Brand Manager is responsible for driving growth across EMG’s portfolio by leading brand strategy, supporting sales execution, and strengthening vendor and retail partnerships. This role ensures excellence in the execution of new product launches, promotions, and pricing programs while delivering data-driven insights to unlock incremental opportunities. The ideal candidate has strong commercial insight, analytical rigor, and operational discipline to drive market share, revenue, and profitability. - This position will be fully office based for those living in the greater Cleveland, OH or Green Bay, WI regions – or remote for those living outside these regions. Qualifications - Bachelor's degree or equivalent experience, MBA preferred. - 5-10+ years of brand management experience in eCommerce with a focus on Amazon/Walmart channel management, vendor or seller central. - Strong understanding of digital marketing, including SEO, PPC and social media. - Experience in developing and implementing promotional calendars and measuring ROI. - Excellent analytical skills, with the ability to leverage data to drive business decisions. - Strong project management skills, with the ability to manage multiple initiatives simultaneously. - Ability to work collaboratively in a fast-paced dynamic environment. - Excellent verbal and written communication skills. - Self-starter capable of working individually and as a team member. - Proficiency in Excel and related MS Office programs. - Willingness to travel to visit retailers or to company HQ, as needed (<5% travel). - Position could be based in-office at EMG’s Green Bay, WI or Cleveland, OH locations – or potentially remote for those outside these areas. Requirements - A commitment to self-improvement. - The ability to embrace and continually adapt to change. - A positive attitude even when unexpected challenges arise. - A willingness to take responsibility and be accountable for achieving personal and team results. - Ability to foster a positive team environment. ADA Requirements - Frequently required to sit; talk or hear and use hands to handle or touch objects or controls. - Regularly required to stand and walk. - On occasion, may be required to stoop, bend or reach above the shoulders. - Must occasionally lift up to 25 pounds. - Vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Disclaimer The above statements reflect the general details necessary to describe the principal functions of the occupation described and shall not be construed as a detailed description of all the work requirements that may be inherent in the occupation.