• Own the Vision & Roadmap: Develop and maintain the multi-year global product roadmap for consumables supporting the Environmental Monitoring portfolio, grounded in Voice of Market (VOM), regulatory trends, competitive insights, and financial objectives. • Communicate roadmap strategy, not just features, to executive, commercial, and R&D audiences. • Author Strategic Deliverables: Produce Market Requirements Documents (MRDs), opportunity assessments, and portfolio recommendations that include opportunity sizing, volume and revenue projections, margin impact, required investment, and risk assessment. • Portfolio Optimization: Lead gap analysis, line extensions, rationalization, and end-of-life decisions in collaboration with regional and functional stakeholders. • Short- and Long-Term Planning: Develop 1–3 year tactical plans and contribute to 5–10 year strategic plans in partnership with the Global Product Manager and Senior Manager of Product Management, aligned to Hygiena's financial and strategic objectives. • Serve as the commercial lead in Hygiena's Product Commercialization and Innovation Process, representing customer and market needs across all cross-functional project teams from concept through launch. • Requirements Translation: Author clear Market Requirements Documents (MRDs) and Product Requirements Documents (PRDs) translating market problems into performance claims, validation criteria, and launch readiness specifications. • Cross-Functional Execution: Partner with R&D, Program Management, Manufacturing, Applications, Software, Quality, Regulatory, and Finance from concept through development, validation, scale-up, and commercialization. • Go-to-Market Strategy: Define GTM strategy, value proposition, positioning, packaging, and pricing for new products and major releases; ensure launch readiness across all regions and channels with a formal launch checklist and success criteria. • Product Stewardship: Act as Product Steward for the Environmental Monitoring portfolio, owning lifecycle management and ensuring product quality, compliance, labeling, and documentation remain current throughout the product lifecycle. • Continuous Improvement: Identify and drive cost optimization, reformulation, and continuous improvement initiatives while protecting product performance and customer value. • Supply Chain Collaboration: Partner with Supply Chain, Manufacturing, Quality, Regulatory, and Customer Service to manage product changes, advisory notices, allocations, and obsolescence decisions in a customer-centric manner. • Portfolio Reviews: Lead structured quarterly portfolio reviews, including performance analysis against KPIs, pipeline status, rationalization candidates, and investment trade-off recommendations. • Enablement Tools: Develop and maintain a portfolio of sales enablement assets including presentations, competitor battlecards, objection-handling guides, ROI calculators, application notes, and digital content tailored to priority buyer personas and regions. • Sales Training: Train and certify global sales, technical sales, distributors, and customer-facing teams on portfolio value proposition, key differentiators, and competitive response strategies. Maintain a living training curriculum. • Customer Engagements: Support key customer engagements, demonstrations, evaluations, and contract negotiations as the commercial and product subject-matter expert (SME). • Campaign Collaboration: Partner with Marketing to design, execute, and measure demand generation campaigns and programs that drive awareness, trial, adoption, and market share gain in target segments. Leverage CRM data to track lead-to-close effectiveness. • Buyer Persona Development: Build and maintain structured buyer and user persona profiles (e.g., QA managers, lab directors, grain and feed operators, regulatory auditors) using jobs-to-be-done (JTBD) methodology, documenting workflows and buying criteria. • Voice of Market (VOM): Plan and execute ongoing VOM activities—customer interviews, field visits, surveys, advisory panels, and industry conference participation to identify, validate, and prioritize unmet market needs before product decisions are made. • Market Modeling: Maintain quantified market models for priority segments, including TAM/SAM/SOM sizing, growth rates, share estimates, pricing corridors, and key competitor landscapes. • Regulatory Monitoring: Track global regulations impacting environmental testing (e.g., FSMA, FALCPA, EU FIR 1169/2011, Codex Alimentarius, USDA/FDA guidance) and translate regulatory shifts into actionable product and portfolio requirements. • Competitive Intelligence Process: Own the structured competitive intelligence process for the Environmental Monitoring portfolio. Maintain up-to-date win/loss analysis, competitor offering profiles, claims, pricing, and positioning using standardized tools accessible to the sales team. • Battlecard Management: Establish and manage a living battlecard system that enables sales teams to access and contribute competitive insights; conduct quarterly win/loss reviews to inform strategy. • Pricing Strategy: Determine global list pricing, discount frameworks, and regional pricing corridors in collaboration with Sales, Finance, and regional teams to meet growth and margin objectives. Apply value-based pricing principles aligned with quantified customer outcomes. • Promotional & Contract Structures: Support pricing strategy decisions including promotional constructs and contract structures for key accounts and strategic partners. • KPI Ownership: Define, track, and report on portfolio KPIs including revenue, gross margin, ASP trends, new product adoption rate, forecast accuracy, on-time-to-launch, market share, and customer NPS. Use CRM, ERP, and market data to diagnose performance drivers. • Data-Driven Decisions: Leverage data from CRM (e.g., Salesforce), ERP, and third-party market sources to diagnose performance drivers, identify risks and opportunities, and prioritize actions with quantified business impact. • Executive Communication: Prepare and present clear, data-driven portfolio reviews, business cases, and recommendations to leadership and cross-functional stakeholders; adapt communication style and depth for audience. • Compliance & Ethics: Ensure compliance with all organizational systems, programs, policies, and relevant legal and regulatory mandates. Carry out all responsibilities with integrity, transparency, and professionalism. • Commercial Due Diligence: Support evaluation of collaborations, licensing, OEM arrangements, and M&A opportunities relevant to the Environmental Monitoring portfolio, including commercial due diligence, opportunity sizing, and competitive fit assessment. • Partner Interface: Serve as a key interface between Hygiena and strategic partners, helping to define joint value propositions, shared roadmaps, and measurable success metrics. • Integration Contributions: Contribute to integration plans and post-deal product and portfolio decisions to maximize value realization and minimize disruption to customers and commercial teams.

• Lead a team of Product Owners responsible for core Admin, ESPP, broker connectivity, and batch processing capabilities within the Certent Equity Management platform • Set clear goals and performance expectations, conduct regular one-on-ones, and provide ongoing coaching and feedback • Coordinate roadmap planning and prioritization across Admin, ESPP, Broker, and Batch Processing domains • Monitor delivery progress across all workstreams, identifying and removing blockers that impede team velocity • Serve as an escalation point for cross-functional issues involving engineering, Professional Services, broker partners, Compliance, or go-to-market teams • Engage with key customers and customer advisory groups to gather strategic input on administration capabilities, ESPP usability, broker connectivity, and batch processing reliability

• Directly manage a team of Product Managers responsible for financial reporting, admin reporting, and BI reporting (Logi symphony) within the Equity product organization • Set clear goals and performance expectations, conduct regular one-on-ones, and provide ongoing coaching and feedback • Identify skill development opportunities and support team members in growing their product management capabilities and equity domain expertise • Coordinate roadmap planning and prioritization across all reporting domains, ensuring dependencies are identified, communicated, and resolved proactively • Monitor delivery progress across reporting workstreams, identifying and removing blockers that impede team velocity • Serve as a senior reporting domain SME and spokesperson for internal and external partners, analyst relations, and industry events

DX is one of the fastest-growing SaaS companies in the country, helping engineering leaders build high-performing, productive teams. Our platform delivers actionable insights into developer experience and productivity - empowering companies like Netflix, Uber, Dell, Pfizer, and Vanguard to operate at their best. DX has grown from a bootstrapped startup into a category-defining company with a customer base that spans some of the most sophisticated engineering organizations in the world. We recently closed on our acquisition by Atlassian, which means more resources behind our mission, faster product innovation, and an even bigger impact for the teams who rely on us. Overview: Product Marketing Manager, Customer Marketing We're looking for a Product Marketing Manager to own customer marketing for DX - the developer productivity insights platform. In this role, you'll turn some of the world's most advanced engineering organizations into stories, proof, and programs that accelerate pipeline and expansion. You'll be a core member of the marketing team. Your focus: build and run the customer proof engine-case studies, testimonials, references, and spotlight webinars-so every DX narrative is backed by real outcomes. What you'll do Own the customer proof pipeline - Build and maintain a structured pipeline of customer stories across segments, regions, and use cases - Partner with Sales, Customer Success, and our CEO/exec team to identify and prioritize the right customers for stories and references - Regularly sit in on deal reviews, lost-deal debriefs, and win/loss calls to hear firsthand what prospects push back on and what evidence moves them - Treat the engine like a product: stay close with your customer (Sales) to understand the objections and proof they could use, and iterate on formats for delivering customer proof. - Design a simple, repeatable intake and qualification process so anyone can nominate great customers Create world-class customer stories - Deliver at least 1 written case study per month and 4 video stories per year, from brief - interviews - approvals - publish - Produce a mix of story formats: one-pagers, in-depth narratives, logo walls, customer spotlights, and story slides for sales and execs - Work closely with our research and product marketing teams so every story reinforces our core DX positioning and the latest findings Run the customer marketing program - Own quarterly "customer story moments" - coordinated releases that package multiple stories into market-facing campaigns - Partner with Growth & Demand Gen to ensure every customer story is amplified: newsletter features, social, blog recaps, webinars, and events - Partner with design to turn evidence into assets and slides that teams can use - Coordinate with the Events team to bring customers into roadshows, panels, and flagship events as speakers and references Build and manage the reference & testimonial program - Build a systematic, always-on testimonial program that generates a steady stream of customer reviews and ratings on G2, Gartner Peer Insights, and other relevant platforms - Stand up and maintain a lightweight but reliable customer reference program: who can speak to what, under which conditions - Monitor and report on review volume, star ratings, category rankings, and competitive positioning on G2 and Gartner Peer Insights - Collaborate with Sales, Customer Success, and Analyst Relations to source and prep references for key deals and analyst interactions - Track and report on reference health (coverage by segment, vertical, region, and use case) and close gaps proactively Partner closely with PMM, research, and analysts - Work with the Senior PMM to ensure customer stories ladder up to the DX narrative and product strategy - Collaborate with our Senior Researchers and Data Analyst to infuse stories with tangible outcomes (e.g., productivity metrics, AI adoption, engineering health) - Support Analyst Relations by surfacing proof points and customers for MQs, briefings, and inquiries If you like the idea of spending your days talking to engineering leaders, distilling what's working in the real world, and building a repeatable engine for proof that moves deals forward, we'd love to talk. About you You might be a good fit if you: - Have 4-7+ years in B2B SaaS marketing, with meaningful experience in customer marketing, product marketing, or content marketing - Have built or run a customer stories / case study / reference program before, ideally in a complex or technical product environment - Are a strong storyteller who can move fluidly between interview notes, customer quotes, product value, and business outcomes - Are comfortable interviewing senior stakeholders (VP Eng, CTO, CIO) and turning those conversations into clear, compelling narratives - Can manage a full production process: intake, outreach, interviews, approvals, writing, and coordination with design and video partners - Are highly organized and detail-oriented - you keep the pipeline and reference database clean, current, and searchable - Enjoy working cross-functionally with Sales, Customer Success, Product, Analysts, and Events - and can influence without a large team of your own - Are excited by the idea of working at the intersection of developer productivity, AI, and engineering leadership Experience in developer tools, observability, productivity platforms, or analytics is a plus, but not required. Compensation At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are: Zone A: USD 86400 - USD 112800 Zone B: USD 78300 - USD 102225 Zone C: USD 72000 - USD 94000 This role may also be eligible for benefits, bonuses, commissions, and equity. Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. Benefits & Perks Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .