• SAP CPRS (Consumer Products Retail Services) Industry Leadership - Recognized North America expert in a defined SAP domain (e.g., S/4HANA, Supply Chain, BTP, Data & Analytics), with deep industry process expertise • Translate SAP roadmap and adjacent technologies into client value and solution architectures • Lead end‑to‑end solutioning and proposal responses for $50M+ TCV pursuits, including effort estimation, resourcing, commercial models (including outcome‑based), and value‑driven business cases • Mobilize cross‑BL teams and resolve pursuit complexity • Act as a trusted advisor to Director‑level and above stakeholders • Deliver compelling executive presentations and oral submissions; align stakeholders on vision, scope, roadmap, and outcomes • Lead solution blueprinting, architecture, and program strategy across the full delivery lifecycle • Champion Capgemini delivery methods, tools, and execution excellence while ensuring capabilities align to market demand • Build productive partner relationships (e.g., SAP, Microsoft) • Develop reusable assets, accelerators, playbooks, and offerings; capture delivery learnings to strengthen the COE • Model Capgemini’s core values and build a strong personal brand as the go‑to expert for critical sales and delivery opportunities • Able to lead and represent the entire proposal, ensuring the quality of proposal delivery through the mobilization and motivation of appropriate teams (Capabilities on/off, peer solution architects, domain experts across BL's, etc)

• побудова, аудит та оптимізація маркетингових воронок (web funnels) для залучення користувачів • генерація та валідація гіпотез для підвищення конверсії (A/B тестування лендінгів, онбордингу, пейволів) • налаштування та робота з аналітикою (Amplitude, GA4) для відстеження ключових метрик воронки та пошуку точок росту • аналіз конкурентів у ніші Digital Security та імплементація best practices • тісна співпраця з дизайнерами, копірайтерами та розробниками для швидкого запуску тестів

• Develop clear and compelling product messaging that articulates the value of Lumivero’s risk and decision analytics solutions for diverse audiences. • Lead creation and maintenance of product content, including website copy, demos, webinars, whitepapers, and sales collateral. • Craft positioning and messaging strategies for communications and campaigns supporting product launches, updates, and customer engagement. • Collaborate with creative and content teams to produce engaging assets that educate users and highlight real-world applications of Monte Carlo simulation, forecasting, and decision modeling. • Partner with Product, Release Operations, and Marketing teams to execute successful launches for new features and versions across the risk and decision portfolio. • Develop and implement go-to-market strategies, including campaign planning, timelines, and deliverables. • Support internal enablement by equipping Sales, Success, and Partner teams with messaging, content, and competitive insights to effectively communicate value. • Work closely with Product Management to analyze customer behavior and identify opportunities to improve onboarding, retention, and engagement. • Conduct data-driven assessments of the customer journey to uncover growth levers—expansion, cross-sell, and advocacy. • Collaborate with Customer Success to collect and act on feedback from key industry users, academic partners, and enterprise accounts. • Serve as the voice of the risk and decision analytics user across Lumivero, ensuring their needs are reflected in roadmap priorities and messaging. • Support Demand Generation and Campaign Marketing with product-focused positioning for lead acquisition, conversion, and upsell campaigns. • Partner with Engineering and Product teams to ensure technical documentation and training materials remain accurate and relevant. • Lead ongoing competitive intelligence to monitor market trends, emerging simulation and risk technologies, and competitor positioning in quantitative analysis software. • Partner with Product and Marketing leadership to translate insights into actionable recommendations that influence roadmap, pricing, and go-to-market strategies. • Maintain an active pulse on industry conversations, analyst coverage, and professional communities in risk management, project controls, and decision analysis to identify opportunities for differentiation and thought leadership.

• Own and rebuild the end-to-end marketing operations function, including GTM systems, data architecture, campaign taxonomy, and a unified attribution and performance measurement framework that credibly ties marketing activity to pipeline and revenue. • Serve as the primary owner of marketing systems and infrastructure, including Salesforce GTM workflows, object models, and swim lanes, ensuring clarity of ownership, governance, and scalability across a shared enterprise instance • Navigate and resolve access, ownership, and governance constraints across systems and data, partnering with IT, Engineering, and Analytics to establish clear operating models and decision rights • Define and maintain the data models, workflows, and handoffs that connect marketing activity to pipeline, forecasting, and revenue reporting • Establish and own the operational and reporting cadence for marketing performance, including data refresh cycles, attribution reporting, forecasting inputs, and post-campaign analysis, ensuring outputs are trusted, repeatable, and decision-ready at the executive level • Partner with Marketing leadership to translate GTM strategy into scalable systems, data models, and operational workflows, ensuring consistency across tools and reporting layers • Own marketing data quality, integrity, and governance, including definitions, taxonomy, documentation, and change management • Bring an AI-driven growth mindset to scaling impact and driving ongoing efficiencies, while ensuring work is high-quality and brand aligned • Provide executive-ready visibility into marketing and GTM performance by delivering clear, actionable reporting and insights • Partner with Finance to support budget governance, planning inputs, and performance measurement, ensuring alignment between spend, pipeline, and outcomes • Proactively assess gaps and failure points across systems, data, and processes, and lead prioritization, remediation, and rebuild efforts to support GeneDx’s evolving GTM strategy • Collaborate closely with Business Operations & Enablement to support adoption of operational systems, while maintaining clear ownership of tooling, data integrity, and performance measurement.