Anchour

Role Description We're looking for a Paid Media Strategist to plan, launch, and optimize paid media campaigns that drive measurable results for our clients. In this role, you'll manage substantial paid media budgets across a portfolio of clients in multiple industries, primarily across Google and Meta, with involvement in connected TV and programmatic. You'll own the strategy, the execution, the pacing, and the reporting, treating every dollar like it's your own. This is a remote role based in New England. What You'll Do - Own paid media strategy and execution across a portfolio of clients. - Manage budgets, optimize performance, build reporting infrastructure, and communicate results. Campaign Management - Plan, launch, and manage paid media campaigns across Google Ads, Meta, connected TV, and YouTube. - Monitor campaigns daily, tracking pacing, performance, and budget delivery. - Set up campaigns correctly from the start with proper structure and tracking. - Proactively adjust bids, budgets, targeting, and creative based on performance signals. - Stay current on platform changes, new features, and best practices. Strategy & Optimization - Develop media strategies that align with client goals. - Test audiences, creative variations, and bidding strategies methodically. - Make clear recommendations on where to invest and why, backed by data. - Bring ideas to the table proactively. Budget & Pacing - Manage significant media budgets across multiple clients simultaneously. - Treat every dollar with care, allocating spend thoughtfully. - Monitor budget delivery closely and make real-time adjustments. Reporting & Insights - Build and maintain automated reporting systems. - Present results connecting media activity to business outcomes. - Support client reporting calls with prepared analysis and clear next steps. - Communicate proactively when something needs attention. Collaboration - Work closely with creative, strategy, and account teams. - Provide performance insights that inform creative direction. - Coordinate with project managers to ensure campaigns launch on time. Qualifications - 3+ years managing paid media at a digital or performance marketing agency. - Hands-on expertise in Google Ads and Meta Ads Manager. - Comfortable managing significant paid media budgets across multiple clients. - Daily monitoring and adjustment of campaigns. - Experience building automated dashboards and reporting workflows. - Ability to explain data in client-friendly language. - Confidence in making strategic recommendations. - Experience using AI tools to enhance work efficiency. - Comfortable managing media for clients across different industries. - Located in New England for hybrid role. Work Style - Daily engagement with platforms for monitoring and adjustments. - Treat client budgets with utmost care. - Proactive communication with clients and team. - Ownership of campaign results and performance tracking. - Building systems to automate repetitive tasks. - Collaborative and initiative-driven approach. - Analytical mindset with curiosity to improve performance. - Serious about work, but not taking oneself too seriously. Benefits - Competitive Salary. - Profit Sharing. - Retirement savings plan with a 4% company match. - Premium health, dental, vision, and life insurance. - Optional health savings account (HSA). - 50% reimbursement for home office equipment. - 12 paid holidays, including three flexible holidays. - Minimum three weeks of paid time off per year. - Paid parental, medical, bereavement, and other types of leave. - Half-day Fridays throughout the summer. - Cash for professional development and team bonding. - $500 bonus for new parents to cover baby-related expenses.

• Own paid media strategy and execution across a portfolio of clients — from channel mix and creative direction to full-funnel architecture, budget management, and strategic reporting. • Plan, launch, and manage paid media campaigns across Google Ads, Meta, Connected TV, and YouTube, with ongoing programmatic involvement. • Monitor campaigns daily, tracking pacing, performance, and budget delivery across all active accounts — catching issues before they become problems. • Set up campaigns with proper structure, tracking, naming conventions, and attribution from the start, so the data you're working with is trustworthy. • Proactively adjust bids, budgets, targeting, and creative based on performance signals. • Develop media strategies that map to the full customer journey — from top-of-funnel awareness and creative-led engagement to mid-funnel nurture and bottom-funnel conversion. • Make clear, confident recommendations on channel mix, audience architecture, and where investment should shift — and why. • Brief creative teams with strategic clarity — not just specs, but rationale. What's the job of this creative? What behavior are we trying to drive? What does success look like? • Manage significant media budgets across multiple clients simultaneously, with a disciplined eye on pacing and efficiency. • Build and maintain automated reporting systems that reduce manual work and give clients and internal teams consistent visibility into performance. • Come to every client reporting conversation with prepared analysis and proactive recommendations, not just a summary of the numbers. • Work closely with creative, strategy, and account teams to align media execution with broader campaign goals.

Overview We're looking for a Senior Paid Media Strategist to lead paid media strategy, execution, and storytelling across a portfolio of clients — and to help shape how we do this work as our media practice grows. At Anchour, media isn't a line item — it's a core capability. In this role, you'll manage substantial paid media budgets across Google, Meta, connected TV, and programmatic, but the job goes well beyond campaign management. You'll own the full-funnel strategy: how we build awareness, move people through consideration, and close at conversion. You'll have opinions about creative. You'll connect data to decisions. And you'll communicate what's happening — and what to do about it — in a way that actually moves clients forward. This is a real leadership opportunity inside our media team, at a moment when the practice is expanding and the people in it have genuine influence over how it's built. If you've been doing strong work inside a structure that doesn't give you much room to grow, this is the role that changes that. This is a hybrid role based in New England. Maine-based applicants are preferred. About Anchour Anchour is a creative agency of 30+ people focused on building unforgettable brands and digital experiences that help businesses punch above their weight. Headquartered in Maine, we partner with SMBs and growing brands across industries like consumer goods, hospitality, financial services, home services, and retail. Our work spans brand strategy, identity design, website design and development, content strategy, and full-service marketing. We believe great work happens when people feel supported, trusted, and challenged. Our team values curiosity, collaboration, and a shared commitment to doing work we're proud of. What You'll Do As a Senior Paid Media Strategist, you'll own paid media strategy and execution across a portfolio of clients — from channel mix and creative direction to full-funnel architecture, budget management, and strategic reporting. You'll be a senior voice in our media practice and a trusted partner to clients and internal teams alike. Campaign Management - Plan, launch, and manage paid media campaigns across Google Ads, Meta, Connected TV, and YouTube, with ongoing programmatic involvement - Monitor campaigns daily, tracking pacing, performance, and budget delivery across all active accounts — catching issues before they become problems - Set up campaigns with proper structure, tracking, naming conventions, and attribution from the start, so the data you're working with is trustworthy - Proactively adjust bids, budgets, targeting, and creative based on performance signals - Stay current on platform changes, new features, and best practices across Google and Meta Full-Funnel Strategy - Develop media strategies that map to the full customer journey — from top-of-funnel awareness and creative-led engagement to mid-funnel nurture and bottom-funnel conversion - Think in systems, not campaigns. Understand how each stage connects to the next and where breakdowns in the funnel are actually happening - Make clear, confident recommendations on channel mix, audience architecture, and where investment should shift — and why - Bring a point of view to every client engagement, not just a plan Creative Strategy & Direction - Come to the table with opinions about what will actually work: hooks, formats, angles, messaging hierarchies, and platform-native approaches - Brief creative teams with strategic clarity — not just specs, but rationale. What's the job of this creative? What behavior are we trying to drive? What does success look like? - Push back constructively when creative doesn't match the strategic intent or the audience moment - Review creative performance with a critical eye and use what you learn to improve the next brief, not just the next test Budget & Pacing - Manage significant media budgets across multiple clients simultaneously, with a disciplined eye on pacing and efficiency - Allocate spend thoughtfully across channels and funnel stages, and flag issues before they compound - Treat every dollar with the same care you'd give your own Reporting & Strategic Narrative - Build and maintain automated reporting systems that reduce manual work and give clients and internal teams consistent visibility into performance - Go beyond dashboards — translate data into  clear strategic narratives for clients that explains what happened, why it happened, and what you're doing about it - Come to every client reporting conversation with prepared analysis and proactive recommendations, not just a summary of the numbers - Communicate before you're asked. If something needs attention, your clients and team hear it from you first Collaboration & Leadership - Work closely with creative, strategy, and account teams to align media execution with broader campaign goals - Provide performance insights that actively inform creative direction and improve future work - Help set standards for how our media practice approaches strategy, reporting, and creative feedback - Mentor junior team members and contribute to how the media team develops as the practice grows

• Process and verify vendor invoices promptly and accurately • Match invoices with approvals and supporting documentation • Schedule and process payments (ACH, wire transfers, checks) • Maintain vendor records and resolve discrepancies quickly • Reconcile accounts payable ledger and ensure accuracy • Generate and issue client invoices in a timely manner • Monitor incoming payments and follow up on outstanding balances • Apply payments accurately to customer accounts • Reconcile accounts receivable records • Assist with month-end and year-end closing processes • Perform bank and credit card reconciliations • Maintain accurate financial records and reports • Support audits and provide required documentation • Collaborate with internal teams on billing and financial matters

Overview We are looking for a driven and passionate Marketing Designer to join our creative team at our agency. In this role, you will be responsible for designing high-quality, visually appealing digital assets and campaigns for a variety of clients. Your designs will be used across a range of platforms, including compelling static and animated social ads, marketing emails, and landing pages for a variety of exciting brands. You are a creative powerhouse with a deep understanding of digital platforms, a keen eye for detail, and the ability to push boundaries while meeting client objectives. As a Marketing Designer, you will take ownership of your work—from concept to execution—and collaborate closely with strategy, content, and digital teams to bring bold, effective ideas to life. Maine-based applicants preferred; hybrid roles considered. About Anchour Anchour is a creative agency of 33 and growing, focused on building unforgettable brands and digital experiences that help businesses punch above their weight. Headquartered in Maine, we specialize in serving SMBs and startups across industries like consumer goods, home services, financial services, retail, and professional services. As a full-service agency, we offer strategy, branding, website design, development, copywriting, and performance marketing solutions. At Anchour, we believe in cultivating an inclusive environment where creativity, curiosity, and collaboration thrive. What You’ll Do Create Scroll-Stopping Ads: Develop innovative and high-performing static and animated Meta ads that captivate audiences and drive conversions, using tools like Figma, CapCut, Canva, and After Effects. Ideate & Conceptualize: Both independently and in collaboration with strategists and marketers, brainstorm and execute fresh, bold creative ideas for ads and campaigns that stand out in crowded digital spaces. Generate Original Content: create engaging, contextual photo and video content using both traditional tools and AI to deepen the execution of ads, emails, and landing pages. Craft Engaging Emails: Design visually compelling email templates and campaigns, ensuring they align with best practices for performance and user engagement. Support Multi-Channel Campaigns: Design assets for additional platforms like Google Display and landing pages, ensuring consistency and alignment with brand guidelines. Keep Creative Fresh: Regularly refresh and optimize high-performing creative based on campaign performance data, ensuring ads and emails remain relevant and effective. Collaborate Across Teams: Work closely with strategists, copywriters, and marketers to align creative direction with campaign goals and audience needs. Bring Motion to Life: Add animation and motion to ads and creative assets, leveraging tools like CapCut, Figma, Canva, and After Effects to bring dynamic ideas to life. Experiment & Innovate: Test new concepts, visual styles, and creative approaches to discover what resonates with audiences and drives results. Present & Refine Designs: Confidently share your creative work with clients, articulate your thinking, and incorporate feedback to deliver polished final assets. Manage Your Workflow: Stay organized and manage your time effectively to meet deadlines in a fast-paced, collaborative environment. Stay Ahead of Trends: Keep up with design and platform trends, exploring new creative ideas that elevate our work and push boundaries. What We’d Like To See - Proven Expertise: 3+ years of experience in a design role focused on Meta ads, email marketing, or performance-driven campaigns, preferably in an agency or for high-performing brands. - Figma Mastery: Extensive experience designing in Figma, including creating templates, prototypes, and layouts for both ads and emails. - CapCut Proficiency: Familiarity with CapCut to create and refine light animations for Meta ads and short-form digital content. - Strong Adobe Skills: Working knowledge of Photoshop, Illustrator, and After Effects for secondary design tasks. - Email Expertise: A strong understanding of email marketing best practices, responsive design principles, and user-centric layouts. - Meta Advertising Know-How: Deep familiarity with Meta ad formats, specs, and design best practices for performance marketing. - Portfolio of Results-Driven Work: A portfolio showcasing your ability to create engaging digital designs that meet campaign objectives and drive results. - Detail-Oriented & Strategic: A keen eye for detail, typography, composition, and hierarchy, paired with the ability to think strategically about design’s role in achieving performance goals. - Adaptable & Curious: A growth-oriented mindset, with a willingness to learn new tools, trends, and techniques. - Team Player: Excellent communication and collaboration skills, working seamlessly with strategists, copywriters, and marketers to bring ideas to life. What You’ll Get - Competitive Salary. - Work remotely. Live and work wherever you like. - Retirement. Savings plan with a 4% company match. - Premium Insurance. Premium health, dental, vision, and life insurance with generous coverage for our US-based team members. - Optional HSA. An optional health savings account (HSA) for employees to set aside money on a pre-tax basis for medical expenses. - Home Office Setup. Get a laptop + 50% reimbursement for home office equipment. - Paid & Flexible Holidays. 12 paid holidays throughout the year, including three flexible holidays. - Paid Time Off. Minimum three weeks of paid time off per year. - Paid Leaves. Paid parental, medical, bereavement, and other types of leave. - Flexible & Summer Fridays. Half-day Fridays throughout the summer, and a get-it-done-and-go mindset year-round. - Lifelong Learners Fund. Cash for professional development (books, conferences, courses), and team bonding fun times. - Baby Bonding Bucks. $500 bonus to cover diapers, meals, or other baby-related expenses for any employee welcoming a new child