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The world’s work marketplace.
Senior Analyst, Product Analytics – Marketplace
Location
Latin America
Posted
37 days ago
Salary
0
Seniority
Senior
Job Description
Senior Analyst, Product Analytics – Marketplace
Upwork
• Define and maintain product success metrics and KPI frameworks for key product areas (e.g., quality signals, transparency, outcomes), ensuring clarity, alignment, and consistency across teams. • Build and evolve measurement approaches that connect product changes to business outcomes (funnel metrics, engagement, and revenue impact). • Design and analyze experiments (A/B tests, quasi-experiments) and apply causal inference techniques where randomization isn't feasible. • Develop durable reporting and dashboards that provide ongoing visibility into product health, leading indicators, and strategic goals. • Partner with Product and Engineering to improve instrumentation and event logging, ensuring data is accurate, complete, and decision-ready. • Conduct deep-dive analyses to identify user behavior patterns, friction points, and opportunity areas; translate findings into clear, prioritized recommendations. • Create compelling narratives that synthesize complex analyses into actionable insights for product and business leaders. • Establish lightweight analytics "operating rhythms" (regular readouts, metric reviews, launch measurement plans) to accelerate learning and accountability. • Partner to support survey data governance by analyzing sampling strategies, monitoring and interpreting response trends, and ensuring survey execution aligns with agreed standards.
Job Requirements
- Ability to drive analytics projects end-to-end in a fast-paced environment, from ambiguous problem framing to influence and adoption.
- Strong communication skills with the ability to synthesize complex data into clear, actionable stories for product and business leaders.
- Expertise in metrics design, measurement strategy, and analytical rigor (including defining North Star metrics and leading indicators).
- Strong SQL skills and experience working with large, messy datasets; comfort debugging data quality issues.
- Proficiency in one or multiple BI tools such as Looker or Tableau.
- Experience with experimentation (A/B testing) and causal inference approaches; ability to choose methods appropriate to constraints.
- Proficiency in Python or R a plus.
- Previous experience in a marketplace, e-commerce, or two-sided platform business is a plus.
Benefits
- Health insurance
- 401(k) matching
- Flexible work arrangements
- Professional development
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