• We're hiring a media buyer to own paid acquisition across a pod of 5-8 clients spending a combined $100k+ per day, primarily on Meta. • You'll sit inside a cross-functional pod with a strategist, copywriter, and PM and you'll be the person responsible for making sure every dollar in those ad accounts is actually doing something. • You're not uploading creative and toggling budgets when someone tells you to - you're deciding how campaigns get structured, what gets tested and why, when to scale and how aggressively, and whether the data you're looking at is even trustworthy before you optimize against it. • You understand funnel math well enough to reverse-engineer what your CPL needs to be to hit a revenue target three steps downstream. • You're cross-referencing platform data, attribution tools, and internal reporting regularly. • If the numbers don't line up, you've flagged it and you're not optimizing off bad data and hoping for the best.

• Execute and manage campaigns across SEO (content strategy, link building), PPC (ad management), and Email (lifecycle marketing). • Design and implement AI-driven workflows to automate content production, market research, and data analysis. • Write high-converting copy for landing pages, ads, and emails, utilizing AI for personalization and scale. • Handle minor website updates and landing page builds (knowledge of HTML/CSS and Wordpress). • Monitor KPIs and translate data into actionable insights to pivot strategies quickly.

Role Description ESN is expanding its B2B footprint across Europe. This role bridges the gap between brand and commerce — translating ESN's German go-to-market playbook into market-specific strategies that give our international sales teams a clear brief: where to play, how to win, and what to bring. Reporting into the Head of International for ESN, you'll own the commercial framework for new markets including Switzerland, France, Italy, and the UK, working in close partnership with local sales leads and the brand team in Germany. This role requires flexibility to travel between the international markets of ESN within Europe and regular visits (around 1-2x times/month) in the Headquarter in Hamburg, Germany. Your mission: - Define market entry strategies by deciding where ESN wins in each market—across channels, key accounts, and categories—while adapting the German playbook to local dynamics. - Curate the A-assortment by building and maintaining a focused, high-impact product portfolio that balances hero SKUs with local market and retailer needs. - Set promotional guardrails by defining pricing, promotion depth, and trade investment to protect brand equity while enabling commercial success. - Develop in-store activation playbooks by creating scalable, channel-specific toolkits that sales teams can execute easily across markets. - Enable sales teams by translating strategy into clear, actionable materials such as sell-in decks, assortment rationale, and promotional frameworks. - Track and drive performance by defining relevant KPIs (e.g. distribution, sell-through, promo ROI) and establishing a clear review cadence across markets. - Ensure brand alignment with Germany by acting as the key interface between the core DE team and international markets—translating strategy without reinventing it. Qualifications - 8+ years of experience across key account management, category management, and trade marketing—ideally within sports nutrition, FMCG, or consumer health. - Strong KAM expertise with full ownership of major retail or wholesale accounts, including JBP negotiations and end-to-end trade term management. - Mastery of category management tools such as range reviews, planogram development, shopper insights, and space-to-sales optimization. - Deep trade marketing experience across activation planning, promotional architecture, sell-in materials, and in-store execution. - Experience working across multiple European markets and understanding how to adapt strategies beyond a one-size-fits-all approach. - Fluency in English, with German or another European language as a strong plus. Requirements - Think like a GM, not just a marketer — you care about sell-through as much as brand fit. - Simplify complex brand strategy into tools a sales rep can use in a buyer meeting. - Energized by ambiguity and enjoy building structure where there isn't any yet. - Commercial edge to push back on promotions that destroy value. - Genuinely curious about the sports nutrition category and how it varies market to market. Benefits - Flexible working hours and remote work options. - Attractive employee discounts (50% discount on our products). - Subsidy for the E-gym Wellpass (Classpass in NL & UK). - Workation. - Corporate benefits (only in Germany). - 28 days vacation/year. - And much more.

Role Description We are looking for a channel-agnostic, high-velocity Marketing Generalist to join our team. You aren’t just a "specialist" in one area; you are a digital architect who understands how to pull the levers of SEO, PPC, Email, and Web to drive growth. Most importantly, you are AI-native. You don’t just use ChatGPT to fix grammar; you understand how to get most out of LLMs, their strategic limitations, and how to deploy them to 10x your output and our brand's reach. You’ll report directly to the Marketing Lead and play a central role in planning, executing, and optimizing marketing activities that move the needle. At Lumiform, we help companies digitize and automate their frontline operations, from inspections to audits and workflows. Over 1,000 paying customers and 45,000 active users rely on Lumiform to operate more safely and efficiently. We're backed by Capnamic and 42CAP, have raised over €10 million, and are scaling fast across Europe and beyond. - Full-Funnel Orchestration: Execute and manage campaigns across SEO (content strategy, link building), PPC (ad management), and Email (lifecycle marketing). - AI Workflow Integration: Design and implement AI-driven workflows to automate content production, market research, and data analysis. - Conversion Copywriting: Write high-converting copy for landing pages, ads, and emails, utilizing AI for personalization and scale. - Web Basics: Handle minor website updates and landing page builds (knowledge of HTML/CSS and Wordpress). - Data Analysis: Monitor KPIs and translate data into actionable insights to pivot strategies quickly. Qualifications - You have a solid foundation as a Marketing Generalist (or similar role) and are looking to scale your impact in a fast-paced environment. - Above-average understanding of LLMs (Claude, GPT, Gemini). You know how to prompt effectively, understand tokens/context windows, and know when AI is "hallucinating" versus being helpful. - Proven ability to master new tools and marketing channels in weeks, not months. - Foundational knowledge of SEO (technical & on-page), PPC (Google/Meta), and Email marketing (segmentation & automation). - You aren't afraid of a tag or an API documentation page. - Fast-paced self-learner: You need to be able to quickly dive into new subjects, troubleshoot on your own when a problem arises and come to a fix. Requirements - Bonus Points: - Experience managing CRM workflows, lists, and deals (HubSpot Pro). - Understand how to connect tools via Zapier, Make, or direct API calls (API Savvy). - Understand the nuances of long sales cycles and lead scoring (B2B SaaS Background). Benefits - Be part of a company that protects frontline workers and customers from preventable harm. - Join an ambitious, international team with flat hierarchies and fast decision-making. - Shape a high-impact role from scratch and work directly with the founders. - Choose where you work: fully remote or on-site in Berlin. - If you bring the right skills and a great attitude but don't meet every single qualification, we still want to hear from you. Go ahead and apply!