• Take end-to-end responsibility for the growth strategy and budget allocation across all paid digital channels for a cluster (2–3) assigned markets. • Manage operations of the platforms (e.g., Google Ads, Meta) to execute, optimize, and scale campaigns daily. • Act as the primary point of contact for Country Managers, translating local market needs into high-performing UA strategies. • Analyze the 'why' behind the data to drive smarter budget shifts and creative iterations. • Provide actionable insights through regular performance reporting, making data-driven recommendations for continuous optimization.

THE OPPORTUNITY: This existing vacancy is open to candidates that reside in the United States. Reporting to the Chief Marketing Officer, the Vice President, Demand Generation is responsible for architecting and driving VelocityEHS’s demand generation strategy to achieve measurable pipeline and revenue growth. Your primary responsibility will be to design and execute scalable, data-driven marketing initiatives that fuel mid-market and enterprise success while fostering alignment between marketing and sales. You will lead a high-performing team, optimize lead management processes, and instill a culture of accountability and continuous improvement. By leveraging advanced tools and analytics, you will ensure the organization harnesses the full potential of modern demand generation strategies. In addition, you will collaborate closely with cross-functional teams to align VelocityEHS’s marketing efforts with its broader growth objectives. Primary Duties and Responsibilities - Develop and execute a scalable demand generation strategy focused on mid-market and enterprise segments, optimizing channels like SEM, webinars, and content marketing. - Assess, structure, and lead a team of marketers, providing mentorship and driving high performance across partner marketing, SEM, email, and webinars. - Partner closely with sales leadership to redefine lead flow processes, improve lead scoring, and optimize funnel conversion rates. - Own marketing-attributed pipeline goals, leveraging advanced analytics and reporting to provide visibility into campaign performance and ROI. - Collaborate with the CMO and marketing peers to align demand generation initiatives with overarching go-to-market strategies, ensuring consistency in messaging and execution. - Evaluate and manage the marketing budget, allocating resources to maximize impact across key channels. - Introduce innovative approaches leveraging AI and automation to enhance speed and efficiency. - Strengthen cross-functional relationships with sales, product, and marketing operations to ensure alignment on revenue goals. Minimum Skills and Qualifications - Bachelor's degree with 10+ years of experience - Proven experience in a global B2B SaaS organization with expertise in building and optimizing demand generation and go-to-market strategies. - A track record of driving marketing-attributed revenue within a growing SaaS organization, showcasing the ability to excel during pivotal growth phases. - Demonstrated ability to meticulously track and optimize the lead funnel, ensuring a data-driven approach to marketing decision-making. - Proficient in improving marketing investments by developing reporting systems that provide clear visibility into performance metrics. - Strong understanding of marketing technologies and tools, including marketing automation platforms, ABM platforms, analytical tools, and CRM systems. - Experience managing multi-million-dollar marketing budgets that deliver measurable ROI. - Proven ability to assess and optimize team structures, ensuring alignment with organizational goals and fostering high performance. - Skilled in aligning marketing and sales functions to improve collaboration, optimize lead flow processes, and enhance funnel conversion rates. - Demonstrated proficiency in leading comprehensive marketing planning cycles, including strategy development and budget allocation. - Exceptional communication and interpersonal skills, with a proven ability to collaborate cross functionally to achieve shared goals. - An influential leader who can inspire confidence in the marketing team’s ability to deliver results. - Strong analytical mindset with a relentless focus on performance optimization and achieving pipeline targets. - A constant desire to innovate and elevate team performance, driving business growth. Preferred Skills and Qualifications - MBA - Enterprise and mid-market experience - Experience in EH&S, ESG, and/or Sustainability - Experience in private equity-backed organizations, particularly during periods of rapid growth and transformation VelocityEHS is committed to competitive, fair, and equitable compensation practices by offering market-based salary ranges. The expected salary range for this position is between $185,000 and $290,000 USD (United States). We aim to hire between the minimum and midpoint of the salary range and offers at the maximum of the range are uncommon. The final offered salary will be based on candidate’s proficiency in skill set, prior relevant experience, internal equity, market considerations, and other factors. This role is eligible for our comprehensive benefits package. We welcome and encourage diversity in the workplace. VelocityEHS is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability. Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting hrpolicy@ehs.com Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. VelocityEHS does not accept unsolicited headhunters and agency resumes. VelocityEHS will not pay fees to any third-party agency or company that does not have a signed agreement with VelocityEHS. Who is VelocityEHS? VelocityEHS is the largest and fastest-growing environmental, health, safety (EHS) and sustainability software company in the world. Relied on by more than 10 million users worldwide to drive operational excellence and achieve outstanding outcomes, VelocityEHS is the global leader in true SaaS enterprise EHS & ESG technology. The VelocityEHS Accelerate® Platform is the definitive gold-standard, delivering best-in-class solutions for managing ESG, Safety, Industrial Ergonomics, Control of Work, Health, Operational Risk and Environmental Compliance. Our customers include the world's most esteemed Fortune 1000 corporations. From manufacturing to food & beverage, from chemicals to pharmaceuticals, we've worked with them at every level, from the boardroom to the shop floor. We still operate with the same start-up mentality that has made us the leading cloud EHS company and offer each and every employee the opportunity to grow and reach their full potential. The VelocityEHS team includes unparalleled industry expertise, with more certified experts in health, safety, industrial hygiene, ergonomics, sustainability, the environment, AI, and machine learning than any EHS software provider. Recognized by the EHS industry's top independent analysts as a Leader in the Verdantix 2023 Green Quadrant Analysis—VelocityEHS is committed to industry thought leadership and to accelerating the pace of innovation through its software solutions and vision. Its privacy and security protocols, which include SOC2 Type II attestation, are among the most stringent in the industry. What are the benefits and perks of working at VelocityEHS? You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights for eligible employees, or you can review all our perks and benefits by visiting our career page! - Generous time off programs - Medical/dental coverage, retirement (with employer match) - Parental leave plans for all family types - Job shadowing programs and one-on-one coaching opportunities - Tuition reimbursement for continuing education, advanced degrees, and certifications - Remote-first and flexible work schedule to fit your family's needs - Monthly stipend to make your home office more comfortable, productive, and successful - Corporate wellness and personalized preventative mental health care programs - Summer Fridays (Memorial Day through Labor Day enjoy a 6-hour workday every Friday) #LI-DNI Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

• Develop and manage digital campaigns where Top-of-Funnel (TOFU) awareness feeds Middle-of-Funnel (MOFU) engagement, leading to Bottom-of-Funnel (BOFU) conversions • Monitor campaign performance across all channels • Periodically, translate campaign metrics into executive-level narratives • Understand and optimize for the hybrid multi-touch journey • Design and lead A/B testing frameworks for ad creative, landing page experiences, and audience segments

• Launch, manage, and optimize paid campaigns (Meta, Google, etc.) • Monitor performance and improve key metrics (CPL, CPA, ROAS) • Run A/B tests across creatives, copy, and targeting • Manage budgets and scale campaigns efficiently • Collaborate with internal teams on campaign strategy and execution • Ensure proper tracking (Pixel, events, analytics tools)