• The Sales Director – Americas is a senior commercial leader and a core member of MaxCyte’s Commercial Leadership Team. • Responsible for driving revenue growth, execution excellence, and customer success across the Americas. • This role has full accountability for a hybrid commercial model: Direct sales leadership in North America, managing Business Development Managers (BDMs) and Field Application Scientists (FAS). • Distributor strategy and performance management in Latin America, ensuring effective market coverage, execution, and compliance. • Translate global commercial strategy into regional execution, balancing hands-on leadership with strategic oversight. • Own and deliver quarterly and annual revenue targets across the Americas. • Lead regional business planning, territory design, sales funnel development, forecasting, and performance management. • Drive consistent adoption of CRM, funnel management, and data-driven decision-making to improve forecast accuracy and sales productivity. • Directly manage, coach, and develop a team of Business Development Managers (BDMs) and Field Application Scientists (FAS). • Establish clear expectations, KPIs, and accountability frameworks across sales and technical field teams. • Conduct regular field coaching, joint customer visits, and deal inspections to elevate selling effectiveness and technical engagement quality. • Partner closely with FAS to ensure strong alignment between commercial strategy and technical execution. • Own the commercial strategy and distributor model for Latin America. • Select, onboard, and manage distributors, ensuring clear expectations for revenue, pipeline development, activity levels, and compliance. • Maintain senior-level relationships with key strategic accounts across pharma, biotech, and advanced academic institutions.

• Achieves maximum sales profitability, growth and account penetration within an assigned territory and/or market segment by effectively selling the Company’s products • Contacts and secures current and new business accounts/customers • Promotes/sells/secures orders from existing and prospective customers through a relationship-based sales approach highlighting the advantages/value proposition • Demonstrates products to existing and potential customers and assists them in selecting those best suited to their needs • Manages sales goals - profit and budget expenses • Establishes, develops and maintains business relationships with current customers and prospective customers in the assigned territory/market segment to maintain current and generate new business • Researches sources for developing prospective customers and for information to determine their potential • Develops clear and effective written proposals and quotations for current and prospective customers • Expedites the resolution of customer problems and complaints • Coordinates sales effort with marketing, sales management, accounting, logistics and technical services • Analyzes the territory/market’s potential and determines the value of existing and prospective customers to the Company • Creates and manages a customer value plan for existing customers highlighting sales profile, share and value opportunities • Provides management with detailed information on customer needs, problems, interests, competitive activities, and potential for new products • Stays current with product applications, technical services, market conditions, competitive activities, and marketing trends and activities • Participates in trade shows and conventions as required • Perform other related duties as assigned as required

• Deliver high-impact training through classroom sessions, virtual workshops, webinars, and self-paced programs • Develop and update training content, including curricula, assessments, exercises, role plays, multimedia tools, and support materials • Evaluate training effectiveness by creating surveys, assessments, and performance metrics, and using insights to improve programs • Coach and mentor trainers, providing observation, feedback, and support to ensure consistent, high-quality delivery across teams • Partner with cross-functional teams to align training with business strategy, sales initiatives, and product knowledge needs • Coordinate and support training logistics, including schedules, materials, registration, communication, and classroom readiness • Maintain subject matter expertise in sales processes, customer engagement, and relevant product or industry knowledge

• Aufbau eines spannenden Bereiches in einem schnell wachsenden Unternehmen • Betreuung und Beratung unserer Bestandskunden sowie Analyse und Entwicklung unserer bestehenden Geschäftsbeziehungen • Gewinnung von Neukunden und Aufbau langfristiger Kundenbeziehungen • Förderung und Unterstützung unserer Kunden in allen vertrieblichen, kaufmännischen und die Branche betreffenden Aufgabenstellungen • Abschluss von Vertragsvereinbarungen mit Umsatz- und Deckungsbeitrag-Verantwortung • Durchführung von Schulungen bei Kunden • Systematische Vor- und Nachbereitung Ihrer Vertriebsaktivitäten sowie kontinuierliches Reporting im CRM-System