We are hiring a Social Media Manager to join our Marketing team! DISCOVER At Watkins Wellness, social media functions as a strategic growth lever that supports brand building, customer engagement, and long‑term performance. As our Social Media Manager, you will own the social media vision, strategy, and standards across multiple brands, ensuring our presence is compelling, consistent, and commercially impactful. This is a manager‑level leadership role. You will act as an internal social agency lead by setting direction, prioritizing work, and ensuring creative excellence, while managing people, navigating complex stakeholder needs, and guiding execution through direct reports and agency partners. You will also maintain accountability for social media and online reputation, including online reputation management and social listening insights that inform marketing and customer experience teams. Your judgment, taste, and ability to translate brand strategy into social‑first, platform‑native storytelling, especially short‑form video, will directly shape how customers experience our brands. YOUR RIPPLE EFFECT - Do you want ownership of social strategy across brands? Lead social media strategy for multiple brands (currently Hot Spring, Caldera, and Endless Pools), including channel selection, content approach, and prioritization in partnership with brand leaders. - Have you led people? Directly manage and develop two existing team members who execute online reputation management, social customer care, and community engagement. - Are you comfortable setting direction while staying accountable for execution? Define social roadmaps, content standards, and success metrics, while ensuring consistent, high‑quality execution through your team and agency partners. - Do you operate like an internal agency lead supporting multiple brands? Support multiple brand stakeholders, balancing differing priorities, navigating approvals, and maintaining momentum across parallel workstreams. - Is social‑first video central to how you lead creatively? Guide the development of social‑first, platform‑native content, including short‑form video, with hands‑on expertise in ideation, capture, and/or editing. - Can you own the content operating model end to end? Oversee social content calendars, workflows, approvals, and quality control, partnering with copywriters and brand teams. - Have you overseen online reputation management at scale? Maintain accountability for ratings, reviews, social listening, and online Voice of Customer insights, while execution is handled by direct reports. - Have you worked with influencers or creators before? Contribute to influencer and creator partnerships. - Are you strong navigating cross‑functional complexity? Collaborate with brand managers, marketing partners, customer care, and leadership to ensure social media and online reputation efforts support broader business goals. WHAT YOU BRING - 7+ years of progressive experience in social media, online reputation management, or related digital marketing disciplines - Prior people management experience is required; this role manages two direct reports - Proven experience leading social media and online reputation efforts across multiple brands or clients (agency backgrounds encouraged) - A portfolio of social-first work is required, including short form video - Must include work you personally influenced or created (ideation, capture, and/or editing) - Strong understanding of major social media platforms, algorithms, and emerging content trends - Experience leveraging modern and AI assisted tools and workflows to scale content creation, insights, and efficiency while maintaining brand quality - Experience owning social content calendars, publishing workflows, approvals, and quality control - Familiarity with social listening, analytics, and reputation management platforms (Sprout Social experience a plus) - Experience working with influencer or creator programs - Strong project management skills and comfort collaborating across Brand, Product, Creative, Channel Marketing, and Customer Experience teams - Data informed mindset with experience translating social and Voice of Customer insights into actionable recommendations ​ WHAT YOU’LL GET At Watkins Wellness, we believe everyone should ‘Feel good. Live well.’ We offer employees the opportunity to join a dynamic, growing industry leader with an outstanding and well-deserved reputation for leadership and commitment to our employees, customers, and community. Our employees are eligible to receive exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401k match, education assistance, and much more. We are proud of the people we are and the products we make — products that make a difference to the health and well-being of others. We look for candidates that exhibit The Watkins Way (always Ethical, endeavors to be Transparent, embraces Inclusion, welcomes Diverse backgrounds and perspectives, Accommodating, believes in Work-Life Balance, puts Safety First, Accountable, values Relationships, Passionate, Team Player, and Goal Driven). Physical Requirements: The employee must frequently lift and move up to 10 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, and depth perception. The noise level in the work environment is usually loud. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire Hiring Range: $84,100.00-$132,110.00 Many factor are taken into consideration in determining pay, including education and location. Company: Watkins Wellness Shift 1 (United States of America) Full time Watkins (the “Company”) is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company. Watkins is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information. E-Verify Participation Poster: English & Spanish E-Verify Right to Work Poster: English & Spanish #LI-Remote

• Own social media strategy and execution for multiple client accounts. • Plan and manage content calendars across all major platforms. • Oversee content production (internal or outsourced) and ensure quality/control. • Write or refine messaging to align with each client’s positioning. • Monitor engagement and maintain professional standards across accounts. • Track performance and continuously optimize based on data. • Manage paid social campaigns on Meta, TikTok, and LinkedIn end-to-end. • Handle campaign setup, targeting, budgeting, and scaling. • Lead creative testing (hooks, formats, messaging) to improve conversion. • Analyze performance data and make optimization decisions. • Report on results and identify clear opportunities for improvement.

• Own social media strategy and execution for multiple client accounts. • Plan and manage content calendars across all major platforms. • Oversee content production (internal or outsourced) and ensure quality/control. • Write or refine messaging to align with each client’s positioning. • Monitor engagement and maintain professional standards across accounts. • Track performance and continuously optimize based on data. • Manage paid social campaigns on Meta, TikTok, and LinkedIn end-to-end. • Handle campaign setup, targeting, budgeting, and scaling. • Lead creative testing (hooks, formats, messaging) to improve conversion. • Analyze performance data and make optimization decisions. • Report on results and identify clear opportunities for improvement.

Title: Senior Manager - Media and Communication Location: Sydney Australia Job Description: Full time, Permanent role Sydney or Melbourne (Flexible) Hybrid working - 2 days in office and 3 days from home About Red Cross Australian Red Cross is part of the world's largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for humanity. About the role The Senior Manager, Media and Communication will play a pivotal role in delivering the successful rollout of Australian Red Cross' new organisational strategy, including increased community engagement amongst staff, members and volunteers, and external stakeholders, including media. In this position you will lead the strategic communication approach that brings our people, senior leaders and partners on the journey as we embed a new organisational direction, culture and operating model. You will shape and deliver communication that underpins organisational strategy, culture programs, enhanced engagement, senior leadership positioning, and enterprise-wide change. About you You have at least 10 years' substantial experience in media/PR/communication or change management and transformation roles in large scale complex organisations. You are a strategic thinker who can execute programs against timelines and meet commitments. You hold superior communication capabilities and have proven experience working successfully with Executive Teams and providing advice to senior leaders You have comprehensive technical knowledge and understanding of PR, media and communication You are experienced in Project Management and continuous improvement. You are passionate about exploring and implementing innovative ways of reaching audiences and engaging within the business. Benefits that act for you, while you act for humanity Work flexibility: Australian Red Cross operates under a hybrid working model which includes two days on-site and three days from home, providing you more work/life balance Financial wellbeing: In addition to your salary, you can take advantage of salary packaging that could provide you with a great way to reduce the amount of tax you pay - and get more from your salary. You can salary package up to $15,900 for living expenses (such as rent, groceries, utility bills); up to $2,650 for holiday accommodation and meals when dining out; Novated car leases; superannuation and purchase additional annual leave. Life, Health & Wellbeing: You can access a paid 'Me' day just for you and a wide range of other paid leave options. You can also tap into specialist health and wellbeing advice via our Employee Assistance Program (EAP) provider, Converge International. Career development: Access to ongoing learning, training, and development. Further information This role is covered by the Social, Community, Home Care and Disability Services Industry Award For additional enquiries, please contact Lilly Ward at lward@redcross.org.au for a confidential discussion. Please note, email is for enquiries only. Applications must be received online to be considered. Applications close: Friday 1 May 2026 While we appreciate the interest in our organisation, we will not be engaging with agencies or agency candidates for this position.