• Lead end-to-end execution of marketing campaigns and activations, ensuring they are delivered on time and at high quality • Localise global and regional campaigns and assets for the Indonesian market, maintaining brand consistency throughout • Collaborate with internal cross-functional teams (legal, procurement, finance, global) to bring campaigns to life seamlessly • Coordinate with agencies, vendors, and partners to ensure smooth rollout of joint campaigns and activations • Support co-branded marketing deliverables and partnership implementations from brief to delivery • Plan and execute on-ground and virtual events, including logistics, materials, run-of-show, and post-event follow-up • Set campaign KPIs, track performance data, and translate insights into clear recommendations that improve future execution • Monitor and manage campaign budgets, flagging risks early and keeping spend on track • Prepare concise briefs, decks, and stakeholder updates that keep teams aligned and decisions moving • Proactively identify operational gaps and problem-solve to keep initiatives on track

• Garantizar la ejecución impecable en punto de venta del mandato comercial • Activar palancas comerciales para incrementar distribución y visibilidad • Asegurar cumplimiento de los estándares de Perfect Store

• The Senior Marketing Manager is a growth driver for priority markets, with real ownership and accountability to shape what we do. • You will set direction, build plans and lead execution of integrated marketing that builds visibility, creates demand and delivers measurable business outcomes. • This role strategically establishes and scales programs across the marketing mix, delegates and oversees work across internal teams and partners and ensures high-quality, on-time delivery from idea through optimization. • You will serve as a primary resource and key point of contact for other teams, influence management and executive leaders with clear recommendations and create and communicate change—leading change management that improves adoption of new tools, processes and ways of working. • The role may have direct supervisory responsibilities and may identify, scope, budget and oversee agency/vendor work, including participation in (and at times leading) selection processes.

• Establish processes to continuously scan and evaluate adjacent and transformational markets. • Use competitive intelligence, trend analysis and innovation adoption frameworks to identify untapped or underserved markets for KNA’s product portfolio. • Develop go-to-market strategies and diversification roadmaps for each division. • Recommend priorities based on market size, growth rate, regulatory requirements, competitive landscape and alignment with KNA’s capabilities. • Identify and negotiate strategic partnerships (co development agreements, academia related research, distribution alliances, joint ventures) with external companies. • Monitor partnership performance and manage long term relationships. • Articulate KNA’s unique value propositions and ensure they are leveraged in marketing strategies. • Identify and lead select 3rd party market analysts and strategic planners. • Implement tools for market intelligence, customer segmentation, CRM and analytics. • Establish performance metrics and regularly report progress to the CAO and division leaders. • Collaborate with R&D, operations, sales and finance leaders to align marketing strategies with product development, manufacturing capacity and financial targets. • Provide executive level briefings and recommendations.