• Garantizar la ejecución impecable en punto de venta del mandato comercial • Activar palancas comerciales para incrementar distribución y visibilidad • Asegurar cumplimiento de los estándares de Perfect Store

• The Senior Marketing Manager is a growth driver for priority markets, with real ownership and accountability to shape what we do. • You will set direction, build plans and lead execution of integrated marketing that builds visibility, creates demand and delivers measurable business outcomes. • This role strategically establishes and scales programs across the marketing mix, delegates and oversees work across internal teams and partners and ensures high-quality, on-time delivery from idea through optimization. • You will serve as a primary resource and key point of contact for other teams, influence management and executive leaders with clear recommendations and create and communicate change—leading change management that improves adoption of new tools, processes and ways of working. • The role may have direct supervisory responsibilities and may identify, scope, budget and oversee agency/vendor work, including participation in (and at times leading) selection processes.

• Establish processes to continuously scan and evaluate adjacent and transformational markets. • Use competitive intelligence, trend analysis and innovation adoption frameworks to identify untapped or underserved markets for KNA’s product portfolio. • Develop go-to-market strategies and diversification roadmaps for each division. • Recommend priorities based on market size, growth rate, regulatory requirements, competitive landscape and alignment with KNA’s capabilities. • Identify and negotiate strategic partnerships (co development agreements, academia related research, distribution alliances, joint ventures) with external companies. • Monitor partnership performance and manage long term relationships. • Articulate KNA’s unique value propositions and ensure they are leveraged in marketing strategies. • Identify and lead select 3rd party market analysts and strategic planners. • Implement tools for market intelligence, customer segmentation, CRM and analytics. • Establish performance metrics and regularly report progress to the CAO and division leaders. • Collaborate with R&D, operations, sales and finance leaders to align marketing strategies with product development, manufacturing capacity and financial targets. • Provide executive level briefings and recommendations.

ABOUT THE ROLE - Full-time | Permanent | Remote - Candidate must be based in South Korea or Thailand - USD $20,000–30,000 base salary annually + commission (5–10% of gross margin on campaigns managed) - Fluent English required WHAT YOU WILL BE DOING As an Influencer Marketing Specialist, you will take ownership of end-to-end beauty and K-beauty campaigns, working closely with both brands and creators to deliver high-performing, product-driven content. You will be responsible for: Campaign execution & management - Support end-to-end delivery of influencer campaigns across TikTok, Instagram, and YouTube within the beauty and K-beauty space - Manage timelines, deliverables, and creator workflows using ClickUp - Ensure content aligns with brand positioning, product messaging, and current beauty trends Creator sourcing & evaluation - Identify and source high-performing beauty and K-beauty creators - Evaluate creators based on performance metrics, audience demographics, and content style - Use tools like Beacons to assess creator ecosystems, link performance, and monetisation behaviour Outreach, negotiation & deal management - Lead outreach to creators and managers to secure partnerships - Negotiate rates, deliverables, usage rights, and paid media terms - Structure deals with a commercial understanding of campaign economics (CPM, conversion potential, product margins) Content direction & performance - Contribute ideas for content angles that perform in beauty (before/after, routine integration, hook formats) - Ensure creator content is authentic and showcases visible product results rather than overly scripted messaging - Analyse campaign performance (views, engagement, CPM, conversion signals) and feed insights into future creator selection Relationship management - Build long-term relationships with beauty creators and brand partners - Act as the main point of contact throughout campaigns - Drive repeat partnerships through strong execution and communication