• Deliver breakthrough creative work, while influencing your peers • Lead projects from conception to completion • Understand strategic and financial goals for clients and AH • Master the clinical data and competitive landscape associated with your brands/account • Actively participate in staffing and evaluating the scope of work • Champion creativity by frequently sharing inspiring work • Develop and/or strengthen client relationships • Share the spotlight so that junior creatives can shine • Manage delegation and workflow on multiple projects/brands • Empower others to reach their full potential • Manage multiple teams and multiple work streams efficiently, effectively, and profitably • Communicate actively with project teams to keep deliverables on track and on schedule

• Own and evolve BJAK’s brand identity across all platforms — from tone and messaging to typography and visual systems • Translate business and marketing objectives into compelling creative concepts • Develop campaigns that drive both brand impact and business growth • Ensure brand consistency across digital, social, product, print, and other touchpoints • Support leading, coaching, and inspiring a multidisciplinary creative team (designers, writers, and content creators) • Set a high standard for creativity, execution, and delivery under tight timelines • Review and elevate creative output to ensure alignment with brand strategy and quality standards • Build a culture of ownership, collaboration, and accountability • Design and manage creative workflows that balance speed, quality, and scalability • Partner with growth, product, and leadership teams in Malaysia and across the region to execute key campaigns • Use performance insights and feedback to continuously improve creative output • Stay ahead of industry and creative trends to keep BJAK sharp and relevant

• Own and evolve BJAK’s visual identity across all touchpoints — layout, typography, motion, campaigns, and digital experiences • Translate business, product, and marketing goals into strong creative concepts and scalable visual systems • Build consistent brand expression across digital, social, product, performance, and emerging channels • Balance long-term brand building with fast, high-impact execution • Be deeply involved in end-to-end creative work — from concept to final execution • Produce high-quality creative assets for key campaigns and initiatives • Improve workflows to balance speed, quality, and scalability • Use feedback, data, and testing to continuously improve creative output • Stay updated with design, branding, and content trends to keep BJAK visually strong and relevant • Lead and mentor a small, high-performing creative team • Set a strong bar for craft, clarity, and speed under tight timelines • Provide clear, actionable feedback to elevate output quality • Build a culture of ownership, collaboration, and continuous improvement • Lead by example — hands-on, fast-moving, and close to the work

• Leading visual execution of high-performing UA assets across video, statics, and ASO • Briefing and directing Motion Designers and Designers with clear, structured feedback across fast-moving production pipelines • Auditing client-provided assets to ensure they meet technical specs and identify how they can be used effectively in creative development • Bringing AI tools naturally into your process, whether for ideation, production, or workflow.