Manage paid marketing budgets, optimize campaigns for ROI, drive lead generation, and collaborate on integrated campaigns. Analyze performance data to provide insights and recommendations for marketing and revenue stakeholders.

• Lead SEM strategy, performance, and manage a portfolio of DTC and ecommerce clients. • Oversee end-to-end planning, execution, and optimization of paid search initiatives. • Demonstrate expertise in media buying, reporting on campaign performance. • Monitor and report on key performance metrics. • Facilitate successful onboarding of new clients. • Build and maintain strong client relationships. • Identify opportunities and support upselling additional marketing channels.

• Own paid media strategy, execution, and performance for an initial book of 3-5 B2B SaaS clients who have already expressed demand for this service. • Own end-to-end campaign management across Google Ads, LinkedIn Ads, and Meta Ads for B2B SaaS clients. • Build, launch, and optimize paid search, paid social, display, and YouTube campaigns tied to pipeline and revenue goals. • Manage client budgets ranging from $20K-$200K+/month with full accountability for ROAS, CPL, and CAC targets. • Execute keyword research, audience development, bid optimization, ad copy creation, and landing page recommendations. • Develop and run structured testing programs across creative, audiences, bidding strategies, and campaign structures. • Collaborate with SEO and content strategists to build integrated paid-organic programs that maximize total growth. • Use paid to amplify high-performing organic content, capture branded and non-branded demand, and accelerate time-to-pipeline. • Develop paid strategies informed by our GEO and AI visibility research, particularly around AI-driven search and LLM citation patterns. • Identify cross-sell opportunities within existing organic-only accounts and support business development with paid media audits and proposals. • Own weekly and monthly performance reporting with clear narrative connecting spend to pipeline impact. • Present results and strategic recommendations to clients and internal stakeholders with business-level context, not just platform metrics. • Build attribution frameworks that connect paid activity to downstream revenue, working with client marketing and sales teams. • Leverage AI tools and automation to streamline campaign management, reporting, and optimization workflows. • Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows. • Establish pricing and packaging recommendations for paid media services based on early engagement learnings. • Prove unit economics within the first 90 days to build the case for scaling the team. • Contribute to hiring and onboarding the next 1-2 paid media team members as the practice grows.

• You own paid search strategy, execution, and performance for an initial book 3 to 5 B2B clients. • Google Ads is the main channel with Microsoft Ads/Bing in the mix. • Work alongside our organic strategists to build integrated growth programs where paid search and organic reinforce each other. • Sit at the intersection of paid search, SEO, GEO, and content, using paid search to capture commercial intent at the moment it converts. • Own weekly and monthly performance reporting with a clear narrative connecting paid search spend to pipeline impact. • Build multi-touch attribution frameworks that tie paid search activity to pipeline and ARR, working with client marketing and sales teams. • Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows.