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Globalfy

We help entrepreneurs from all over the world to register and manage their business in the USA 🇺🇸.

CRM Analyst

Location

Brazil

Posted

46 days ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

CRM Analyst

Globalfy

Role Description We are looking for a highly organized, detail-oriented, and strategic CRM Analyst to take ownership of our communication initiatives and customer lifecycle strategies. This role is ideal for someone with hands-on experience in HubSpot Marketing Hub, who can combine execution excellence with strategic thinking to optimize customer engagement across multiple channels, like Email and WhatsApp. You will play a key role in designing, executing, and improving CRM strategies that impact the entire customer journey, from lead generation to retention and churn. - Own the implementation and optimization of CRM campaigns across Email, WhatsApp, and other channels using HubSpot Marketing Hub. - Design and manage automated workflows, ensuring efficiency, scalability, and alignment with business goals. - Develop and execute communication strategies across the customer lifecycle (lead, onboarding, engagement, retention, churn) and for seasonal campaigns such as Black Friday, Webinars, tax season, and more. - Build and maintain audience segmentation strategies to ensure relevant and personalized communication. - Monitor campaign performance, generate reports, and build dashboards to track key metrics and identify optimization opportunities. - Define and execute A/B testing strategies across content, timing, and other campaign variables to drive continuous optimization and performance improvement. - Collaborate with the Marketing, Sales, and Customer Experience teams to ensure alignment on messaging and the customer journey. - Identify and implement process improvements to increase efficiency and performance in CRM operations. - Leverage AI tools (such as ChatGPT, Claude, and HubSpot AI features) to enhance email layouts, calls to action, automation, reports, and overall CRM performance. Qualifications - Advanced English (written and verbal). - Proven hands-on experience with HubSpot Marketing Hub (essential). - Strong experience with Email and WhatsApp communication strategies. - Advanced knowledge of Workflows within HubSpot. - Experience in building reports and dashboards, with the ability to analyze campaign performance and extract insights. - Strong understanding of customer lifecycle and CRM strategies across different journey stages. - High level of attention to detail and organization, ensuring accuracy in execution and data handling. - Experience using AI tools (e.g., ChatGPT, Claude). - Strong communication skills and the ability to work with different teams inside the company. Requirements - You’ll stand out if you have experience in global or fast-paced startup environments. - Have knowledge of CRM best practices in B2B or SaaS environments. Benefits - A true builder’s environment, with autonomy and real ownership. - Space to test ideas. - A high-performing team and challenging, meaningful projects. - The opportunity to grow with the company and leave your mark. Schedule - Mon - Fri 9:00 am - 5:00 pm (East-time). - The position is full-time, which means that you must be available every working day between 9 am and 5 pm EST due to time-zone changing according to Daylight saving time in the United States. Type of recruitment - Remote (Brazil). Our selection process We want you to have a smooth and transparent experience throughout your journey with Globalfy. Here’s what you can expect from our selection process: - Screening - Interview with HR - Interview with the Hiring Manager - Live assessment - Reference verification Note: The selection process may vary depending on the position and can include additional stages if necessary. We’re looking forward to your application!

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