- Develop and own the go-to-market strategy for each Books unit title — including audience targeting, positioning, messaging, pricing considerations, and channel prioritization — with the goal of maximizing conversion and revenue at every stage of a book's lifecycle. - Build a deep understanding of each book's target audience: who they are, where they engage, what motivates them to buy, and how to reach them most effectively. - Identify and evaluate the best mix of channels, placements, and tactics for each title, balancing investment against expected return. - Partner with Editorial and Product Development early in the product lifecycle to provide marketing input that shapes positioning and launch readiness. - Analyze market trends, competitor positioning, and category dynamics in Catholic publishing to identify opportunities and sharpen strategy. - Translate positioning strategy into integrated marketing campaigns across email, social media, paid advertising, organic content, and retail channels. - Write and contribute to compelling copy for marketing materials, including emails, website content, ad creative, and social posts — and provide clear creative direction to the Marketing Producer. - Manage and optimize paid advertising campaigns on Meta and Amazon, with a focus on audience targeting, creative performance, and return on ad spend. - Oversee campaign schedules, proactively identify risks and opportunities, and make timely decisions to maximize results. - Review and approve creative assets, copy, video content, and photography produced by the Marketing Producer and external contractors. - Lead product launches end-to-end, coordinating across internal teams and guiding authors through their marketing and PR plans. - Own the Books team's Amazon marketing strategy — including listing optimization, search visibility, advertising strategy, promotional planning, and performance measurement. - Identify and develop additional distribution and channel opportunities (e.g., DTC, wholesale, reseller partners) in collaboration with Operations, providing channel-specific marketing support where it drives meaningful sales impact. - Coordinate with Operations as needed to ensure marketing plans align with inventory availability, distribution timing, and channel requirements. - Define success metrics for each campaign and title, and hold the team accountable to measurable outcomes. - Analyze campaign performance, consumer behavior data, and channel-level results to assess effectiveness and continuously optimize strategy. - Gather and interpret data from web traffic, ad platforms, Amazon, and e-commerce channels to surface actionable insights. - Design and analyze customer surveys to inform positioning, product development, and messaging decisions. - Report key results, learnings, and recommendations to leadership on a regular cadence. - Collaborate with the Marketing Producer to ensure Marketing and Creative are aligned to the creative vision and objectives for individual campaigns and overall team goals. - Manage and direct marketing contractors as needed — assigning work, setting expectations, reviewing deliverables, and integrating their output into broader campaign plans. - Collaborate cross-functionally with Editorial, Product Development, PR/Communications, Operations, and Technology teams to ensure cohesive campaign execution. - Steward the Books team marketing budget, allocating investment to maximize revenue impact across the portfolio. - Serve as the primary marketing contact for authors throughout the product lifecycle, providing strategic direction and setting clear expectations for their role in marketing and PR. - Lead marketing kickoffs with authors, sharing go-to-market strategy, channel plans, and deliverable timelines. - Collaborate with authors and creators to develop marketing assets that support campaign goals and feel authentic to their voice and platform.

• Serve as the primary point of contact for assigned clients • Understand client goals, brand voice, and ensure alignment across all social media and admin deliverables • Conduct regular check-ins and review meetings with clients to provide updates and gather feedback • Lead and mentor a team of 2–3 Virtual Assistants managing social media and admin tasks for clients • Oversee workload distribution, task assignments, and ensure timely delivery of work • Train, guide, and monitor team members to maintain quality and consistency • Develop and implement social media strategies tailored to client objectives • Oversee content creation, scheduling, publishing, and reporting across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) • Ensure compliance with Meta, Google, and platform policies to avoid account issues • Coordinate and supervise Virtual Assistants managing client’s administrative processes

Marketing Intern at Sizanid Staffing Sizanid Staffing is seeking a motivated and eager Marketing Intern to join our dynamic team. This internship offers an excellent opportunity to gain hands-on experience in various aspects of marketing, including content creation, social media management, market research, and campaign support. The ideal candidate will work closely with our marketing team to contribute ideas, assist with ongoing projects, and support daily marketing activities. Responsibilities: - Assist in developing marketing materials and content for multiple platforms. - Support the planning and execution of marketing campaigns. - Manage and update Sizanid Staffing’s social media channels. - Conduct market research and competitor analysis. - Help track marketing metrics and prepare reports. - Collaborate with team members on marketing projects and events.

Marketing Intern at Sizanid Staffing Sizanid Staffing is seeking a motivated and eager Marketing Intern to join our dynamic team. This internship offers an excellent opportunity to gain hands-on experience in various aspects of marketing, including content creation, social media management, market research, and campaign support. The ideal candidate will work closely with our marketing team to contribute ideas, assist with ongoing projects, and support daily marketing activities. Responsibilities: - Assist in developing marketing materials and content for multiple platforms. - Support the planning and execution of marketing campaigns. - Manage and update Sizanid Staffing’s social media channels. - Conduct market research and competitor analysis. - Help track marketing metrics and prepare reports. - Collaborate with team members on marketing projects and events.