• Conduct comprehensive SEO audits on client websites using on-site best practices • Implement and optimize SEO and AEO strategies on CGI-built WordPress (Divi) websites • Execute SEO / AEO improvements on third-party CMS platforms (Squarespace, GoDaddy, Wix, Weebly, etc.) • Perform ongoing keyword research, competitor analysis, and content optimization • Manage SEO campaigns using SEMrush Core and/or SEMrush Enterprise • Monitor rankings, technical health, and performance metrics using Google Search Console, Google Analytics, and SEMrush • Translate data insights into actionable strategies for the Account Team • Present emerging SEO and AI search trends, updates, and algorithm changes on a bi-monthly basis • Work with the SEO Team Manager to develop and refine internal SEO processes to improve efficiency and client outcomes

Role Description We’re looking for a passionate and results-driven SEO Executive to join our digital marketing team. If you live and breathe keywords, rankings, and search engine algorithms – we’d love to hear from you! - Perform keyword research and competitive analysis - Optimize website content, landing pages, and blog posts - Implement on-page and off-page SEO best practices - Monitor and analyze site performance using Google Analytics & Search Console - Identify SEO issues and recommend fixes - Stay updated with the latest SEO trends and algorithm changes - Collaborate with content and development teams to improve site structure and performance Qualifications - Basic understanding of SEO and digital marketing tools - Knowledge of on-page, off-page, and technical SEO - Good written and verbal communication skills - Familiarity with HTML/CSS is a plus - Experience with WordPress or other CMS is a bonus Benefits - Opportunity to work with a creative and energetic team - Growth-focused environment with learning opportunities - Flexible working hours (and remote working options) Company Description

• Define and evolve the content strategy with a focus on organic acquisition, authority and conversion; • Lead the management and development of Locaweb and KingHost blogs, ensuring strategic consistency and performance; • Map opportunities based on keywords, search intent and user behavior; • Analyze competitors (SERP + generative AI) to identify gaps and strategic differentiators; • Ensure alignment between content, the sales funnel and business objectives; • Ensure all content (new and existing) is optimized for: • SEO on-page (title, meta description, headings, internal linking, etc.); • User experience (scannability, clarity, retention); • GEO/AI (structure for machine reading and generative engines); • Structure content in formats optimized for AI (lists, FAQs, tables, direct answers); • Lead content refresh initiatives to recover rankings; • Ensure application of E-E-A-T best practices (experience, expertise, authoritativeness and trustworthiness); • Manage the editorial calendar and the blogs’ production pipeline (internal teams and agencies); • Prepare and validate strategic briefs; • Conduct critical reviews focused on performance and retention; • Lead the content strategy for rich assets (e-books, calculators, templates and whitepapers) focused on mid- and bottom-funnel conversion; • Ensure consistency of language, branding and product positioning; • Work closely with Product, Technical SEO and Technology teams for continuous improvement; • Monitor and analyze content KPIs: • Organic traffic, rankings and clicks; • Engagement and retention; • Conversion and CTA performance; • Technical SEO indicators; • Generate reports and actionable insights for strategy evolution; • Monitor presence in AI-generated answers and test optimizations for that channel; • Support content distribution strategies (email, social, partnerships, backlinks); • Identify opportunities for amplification and content repurposing.

• The SEO Senior Strategist will be responsible for various digital marketing activities, primarily focused on Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and other organic marketing. • This will include site research, keyword research, competitor analysis, campaign development, optimization, and performance analysis for our clients. • They will also be expected to delegate tasks to junior members of the team efficiently and accurately to skill level when working on accounts. • This position will report directly to the SEO Manager. • You will thrive in this role if you love teaching, providing constructive feedback, multitasking, and problem-solving!