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CRM Manager – Omni Channel
Location
Florida
Posted
133 days ago
Salary
0
Seniority
Senior
Job Description
CRM Manager – Omni Channel
The Leaflet
• Develop and execute a holistic omni-channel CRM strategy • Own end-to-end CRM process oversight • Design and execute multi-channel campaigns • Own the definition, extraction, and validation of CRM audiences • Lead omni-channel segmentation strategies • Develop and manage the omni-channel customer lifecycle • Partner with property and omni marketing teams • Define and track KPIs • Provide creative direction and performance feedback • Maintain a structured quality assurance process • Act as the central point of coordination across omni, CRM, analytics, and gaming teams • Leverage A/B testing, behavioral insights, and predictive analytics to refine CRM tactics
Job Requirements
- 5+ years of CRM experience in a highly data-driven, multi-channel gaming industry
- Technical proficiency in Braze, Airship, GetResponse, or similar platforms
- Exceptional data discipline, including comfort pulling, validating, and interpreting customer data
- Highly organized and process-oriented
- Experience building CRM processes from the ground up
- Apply analytical rigor and sound judgment to translate insights into actionable CRM strategies
- Strong offer and lifecycle intuition
- Comfortable establishing structure where none exists
- Clear, effective content and messaging skills
- Act as a confident cross-functional leader, partnering effectively with marketing, analytics, product, creative, compliance, and property teams
Benefits
- Competitive pay and benefits
- Flexible vacation allowance
- Remote working
- Startup culture backed by a secure, global brand
- Opportunity to drive informed decision making for a best-in-class social casino brand
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