• Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content. • Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push). • QA of touchpoints, personalization elements, any dynamic content, etc. • Campaign build and deployment. • Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates. • Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV. • Extracting key insights and learnings for future optimization and template efficiency. • Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

• A leading international sports league is seeking a passionate, innovative leader with a strong CRM background to join our team. • The Fan Engagement Marketing team optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. • We are currently seeking a CRM Marketing Specialist to join the Fan Engagement team. • This role will contribute across the full CRM marketing lifecycle - from marketing strategy and campaign planning through journey and campaign execution, performance measurement, and ongoing optimization. • The CRM Marketing Specialist will work collaboratively across Marketing and with key partners including Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies and vendors.

• Own technical account management for assigned customers • Manage and execute all customer trainings, with full accountability for successful outcomes • Deliver software deployments and advanced workflow training, both remotely and onsite • Serve as the primary point of contact for customers experiencing software or deployment issues • Maintain accurate and up-to-date training and deployment status in Zendesk • Meet defined training timelines and milestone goals for each customer engagement • Collaborate closely with Sales and Administrative teams on key accounts • Provide user training in both virtual and in-person environments • Participate in the service leads group to support service strategy and continuous improvement • Train and mentor internal service team members • Provide direct support to WinCan’s dealer channel as needed

• Own the vision, strategy, build, and execution of digital customer engagement across the full customer lifecycle (onboarding, adoption, value realization, and renewal). • Design and scale high-volume, personalized engagement programs. • Build digital engagement models that complement human-led Customer Success efforts, especially for low-spend customers. • Be accountable for net revenue retention, with primary responsibility for improving renewal rates among low-spend customers. • Own success metrics for digital engagement programs, including renewal rates, churn reduction, product adoption, customer engagement scoring and customer health. • Identify churn risks and renewal friction points, and create proactive digital interventions. • Partner with leadership to align digital programs with coverage and renewal strategies. • Coordinate cross-functionally to ensure consistent messaging, timing, and customer outcomes. • Collaborate with: Sales & Renewals on renewal readiness and expansion Marketing on lifecycle campaigns, content, and segmentation programs Product on in-app engagements, adoption signals, and feedback Support on issue trends and customer health indicators Operations on data, tooling and ways to optimize programs for scale Driving alignment through data, insights, and clear outcomes. • Use data, experimentation, and reporting to continuously optimize engagement. • Manage dashboards that clearly connect digital engagement to retention and revenue. • Establish scalable processes, playbooks, and best practices. • Enable Customer Success with insights, tools, and workflows that support consistent outcomes.