Our client is a specialised Australian business in the gas detection industry, delivering safety-focused solutions to a wide range of industries. They are a small, agile, and values-driven team that prioritises community, family, and meaningful work. They are now seeking to hire an Marketing Coordinator who can take ownership of design, digital marketing, and content execution. This is a hands-on, end-to-end role where you’ll be responsible for everything from creating marketing materials to managing social media and supporting website updates. Job/Role Responsibilities Graphic Design - Design and update catalogues, manuals, and exhibition materials - Maintain and improve brand consistency across all assets - Create marketing materials from concept through to execution Social Media Management - Manage and grow presence across LinkedIn, Meta, and YouTube - Plan, create, and schedule content - Monitor engagement and optimise performance Website & Content Updates - Support website updates based on marketing plans - Provide ideas and content for continuous improvement - Ensure brand consistency across all digital platforms Market Research & Operations - Conduct research to identify new industries, markets, and leads - Manage promotions, specials, and campaigns - Track and record marketing data and performance - Collaborate with the internal team on campaigns and initiatives

• Design and update **catalogues, manuals, and exhibition materials** • Maintain and improve brand consistency across all assets • Create marketing materials from concept through to execution • Manage and grow presence across **LinkedIn, Meta, and YouTube** • Plan, create, and schedule content • Monitor engagement and optimise performance • Support website updates based on marketing plans • Provide ideas and content for continuous improvement • Ensure brand consistency across all digital platforms • Conduct research to identify new industries, markets, and leads • Manage promotions, specials, and campaigns • Track and record marketing data and performance • Collaborate with the internal team on campaigns and initiatives

• Develop and implement comprehensive marketing strategies tailored to the North American data center market. • Collaborate with sales and product teams to align marketing campaigns with business objectives and sales goals. • Design and execute multi-channel marketing campaigns (digital, events, content) to generate qualified leads and support sales efforts. • Manage Google Ads campaigns, including keyword research, ad copy creation, and performance optimization. • Write, edit, and publish high-quality content such as articles, blog posts, case studies, and white papers. • Develop and execute PR plans to enhance brand image and reputation. • Oversee digital marketing efforts including SEO, SEM, email campaigns, and social media. • Conduct analysis and research on social media marketing trends, audience engagement, and campaign performance.

• Act as the primary lead for WordPress page updates and campaign landing pages. • You’ll manage the day-to-day now while assisting in the content auditing and migration tasks for the new site. • Execute the experimentation roadmap. You will use tools to run A/B tests and personalization plays to squeeze more value out of every drop of traffic. • Analyze our main personas to ensure they are being served the right content at the right time. You’ll be obsessed with the next best action for every visitor. • Partner with our SEO Manager and agency partners to implement technical SEO recommendations and ensure we maintain organic authority during our site transition. • Act as the power-user for our marketing stack (Qualified, Marketo, Salesforce, Google Analytics), ensuring web activity is tracked, attributed, and driving the sales funnel. • Build and optimize high-converting landing pages for marketing programs, ensuring they meet brand standards and SEO best practices. • Manage the web request queue (Asana), collaborating with Content, Creative, and Product Marketing teams to bring briefs to life. • Proactively identify pages with high bounce rates or low conversion and launch tests to improve performance. • Liaison with Marketing Ops to ensure all new site content is correctly tagged and flowing into our automation programs. • Maintain site integrity by monitoring for broken links, SEO health, and outdated assets using tools like Moz and Google Search Console. • Manage the translation workflow for our global sites, ensuring a consistent experience across different languages and regions.