Job Closed
This listing is no longer active.
Join a team of career go-getters with heart who are building for small business
Senior Copywriter, Content & Brand
Location
Canada
Posted
87 days ago
Salary
$74.5K - $84K / year
Seniority
Senior
Job Description
Senior Copywriter, Content & Brand
Wave HQ
• Lead a team that creates high-impact content that educates, inspires, and converts small business owners at every stage of their journey—from awareness to activation and growth. • Develop and execute a content strategy that fuels our product-led growth motion, deepens customer engagement, and amplifies the Wave story across multiple channels, including blog, lifecycle, social, video, and in-product education. • Partner closely with Product Marketing, SEO, and Growth Lifecycle teams to deliver full-funnel, insights-driven content that drives measurable business results.
Job Requirements
- 5+ years of experience in copywriting or content writing, or brand/content marketing (experience in tech, SaaS, fintech is a bonus!)
- A Journalism, Marketing, or Communication diploma/degree or equivalent experience
- Exceptional writing, editing, and proofreading skills, with a strong ability to adapt tone, voice, and messaging to different audiences and channels
- A strong understanding of how to write copy and content that reflects and reinforces a brand’s personality rather than your own
- The ability to create high-quality copy across a diverse formats — from CTA buttons, emails, and ads, to blogs, guides, landing pages and full website experiences
- An understanding of SEO fundamentals and how to write content that performs in search while maintaining the human feel
- The ability to manage multiple projects and shifting priorities while maintaining a high bar for quality and attention to detail
- Data-driven storytelling that draws on marketing insights from various data sources with experience tracking, measuring, reporting on, and learning from content performance
- A bias for action, ownership, and sound judgement about when to move forward independently and when to seek help and guidance for the best outcome
Related Guides
Related Categories
Related Job Pages
More Copywriter Jobs
French Copywriter / Translator
Activate TalentWe are a dynamic company focused on leveraging data to drive business insights and improve performance across retail and eCommerce channels.
Position: French Copywriter / Translator Location: Remote (Based in France) Employment Type: Part-Time (15 hrs/Week) Type of Contract: Independent Contractor About the Role: We are looking for a French copywriter/translator to support the launch of a French e-commerce experience and ongoing marketing in France. This role will serve as the primary FR-FR language expert, ensuring the brand voice translates naturally and appropriately for the French market across both website and marketing channels, while balancing conversion goals with brand standards. The role will focus on reviewing and refining AI-generated translations, as well as localizing existing English-based content for a French audience. This is an ongoing, retainer-style role with a consistent flow of work across website and marketing initiatives. Projects are managed via Airtable and Smartling, with clearly defined priorities and turnaround times typically ranging from 1–5 business days. Important: Website translation review must be completed directly inside Smartling, the translation platform that connects to Shopify. Familiarity with Smartling or similar translation management systems is strongly preferred. Marketing translation will be done within a variety of tools, including Figma, Frame.io, and Google Docs/Slides. Key Responsibilities 1. Website Localization & QA (Core) - Conduct ongoing QA of the French (FR-FR) ecommerce experience, ensuring accuracy, fluency, and consistency with established brand voice - Review and refine AI-generated translations directly in Smartling, making necessary linguistic and tonal adjustments - Translate net-new website content from English into French, maintaining clarity, accuracy, and conversion best practices - Identify and flag inconsistencies, errors, or areas for improvement across the French site 2. Marketing Channel Translation & Copy Adaptation - Translate and adapt English marketing content into FR-FR across channels (CRM, paid, social, retail, press, campaigns, and more) - Execute within an established brand voice, ensuring all outputs feel natural and market-appropriate - Apply copywriting judgment to improve flow, readability, and effectiveness—not just direct translation 3. Tools & Workflow - Website translation work will be completed directly in Smartling - Marketing content will often be translated or edited in Figma, Google Docs, and Google Slides - Collaborate with the team primarily via Slack Requirements - Native French speaker based in France - Strong written English proficiency and understanding - Experience translating or editing marketing / ecommerce content - Comfortable working in Smartling or similar translation management systems - Comfortable working in Slack, Figma, Google Docs, and Google Slides - Detail-oriented with strong proofreading skills and brand sensitivity
• Create, optimise and manage product titles, bullet points, and descriptions across product listings. • Adapt brand messaging and product USPs into keyword-optimised, shopper-relevant content that drives performance. • Maintain brand content quality, consistency and compliance with client and platform-specific guidelines.
Brand Copywriter
MayflowerFunTech pioneering the live entertainment industry at massive scale — top-50 global site, 200K RPS, millions of users
• Own and deliver high-quality copy across Brand Marketing touchpoints, including brand campaigns, CRM, social, product marketing, PR, and community channels; • Write clear, engaging, and distinctive copy that aligns with the brand voice and resonates with target audiences; • Take ownership of copy development from brief through to final delivery, ensuring speed, quality, and consistency; • Develop and maintain a clear, accessible tone of voice framework for the brand, ensuring it is consistently applied across all Brand Marketing outputs; • Review and elevate existing copy, rewriting where needed to bring it up to brand standard; • Work closely with Design and Creative to develop integrated campaign ideas and ensure copy and visuals work seamlessly together; • Contribute to brand campaigns and key moments throughout the year, developing strong concepts, headlines, and messaging; • Support product marketing campaigns by translating features and updates into clear, engaging, and on-brand messaging; • Ensure all copy is aligned with brand vision and strategy, maintaining a high bar for quality across all outputs; • Take ownership of copy quality across Brand Marketing, reducing the need for senior rewrites and rework; • Use AI tools effectively to scale copy production while maintaining a high standard of quality, creativity, and brand consistency.
About AJ Media AJ Media is a performance-driven DTC eCommerce company operating a portfolio of brands across different verticals. We're in a phase of rapid growth, scaling our portfolio aggressively across multiple markets. Our CEO previously scaled multiple 8–9 figure brands on the agency side — now we're doing it in-house with a vengeance. We've built a sharp executive team around that mission, and we're hiring operators who want to grow with us. We don't win on guesswork — we win on conversion math. Every advertorial headline, every sales page module, every checkout element, every upsell offer is a lever we pull to move CVR, AOV, and LTV in the right direction. We think the best funnel work happens when the person writing the advertorial is the same person iterating on the sales page, the checkout, and the upsell stack. Why AJ Media The right person wants this role for the environment, the culture, the teammates they work with, and the autonomy they get. No fluff, no B.S., no red tape. - Direct ownership — you run it, you own it, you see the results - High-leverage role — a key bottleneck to AJ Media's growth is full-funnel performance. You remove that bottleneck. - No red tape — decisions move fast, execution is what matters - Shared resources from day one (developer, graphic designer) — devs handle most of the technical build - Path to scale — build your own small team as the portfolio grows - Remote-first, results-driven culture — flexible work, high accountability - Performance incentives tied directly to the funnel lift you deliver - Competitive compensation, paid leaves, and allowances Compensation This is a highly performance-driven role. Base is competitive; the real upside is in variable comp tied to measurable funnel lift. We're looking for people who believe in their ability to move the needle and want to be paid for it. Performance variable is uncapped and tied to measurable funnel lift. 🌍 Open Worldwide — We're hiring the best talent regardless of location. ______________________________________________________________ The Opportunity We're looking for Copywriter–CRO hybrids who own the full post-click funnel: advertorial, sales page, checkout, and upsells. You're the person who takes a funnel that's converting at 2% and iterates it to 4% — then to 6% — through sharper copy, better offer structure, smoother checkout, and smarter upsell logic. This is an equal-parts role on writing and conversion optimization. If you can write an advertorial that sells but can't read a funnel report, this isn't for you. If you can run split tests all day but can't write copy that carries a reader from problem to purchase, this isn't for you. We need the full stack. All you need to do is have obsessive focus on improving funnel performance. This is not an ads role. We are not hiring a Meta, TikTok, or paid social ads copywriter. We are not hiring a VSL scriptwriter. We are hiring someone who owns the full post-click funnel end-to-end. ______________________________________________________________ What Your Projects Will Involve Part 1 — Funnel Copywriting 1. Advertorials & Pre-Sale Pages - Write native-style articles that blend editorial credibility with salesmanship, warming prospects for conversion - Structure advertorials around proven DR frameworks (PAS, AIDA, Problem-Agitate-Solution, story-led) - Apply deep knowledge of advertorial structure and health/beauty compliance (FDA/FTC) so copy sells without creating claims risk 2. Sales Pages (Long-Form & Product Pages) - Write and rewrite long-form sales pages that carry cold and warm traffic from hook to checkout - Own product page copy: headlines, subheads, benefit stacks, FAQs, reviews positioning, risk reversal - Structure the full page argument — problem, promise, proof, offer, urgency, objection handling 3. Checkout & Post-Purchase Copy - Checkout page microcopy — bump offers, trust elements, guarantee framing, shipping reassurance - Order bumps, one-click upsells, down-sells, and Thank You page offers - Post-purchase email and SMS flows that drive repeat purchase and LTV - Bonus: direct experience with CheckoutChamp (not required — our dev team handles the technical build) Part 2 — Conversion Rate Optimization 4. Full-Funnel Ownership & Iteration - Audit live funnels end-to-end: advertorial → sales page → checkout → upsells → Thank You page - Identify the weakest step and attack it first — with a hypothesis, a test, and a measurable expected outcome - Iterate continuously. Most funnels we inherit have a clear ceiling; your job is to break it, then break the next one 5. Sales Page & Checkout CRO - Redesign page structure, above-the-fold experience, section order, and offer presentation to maximize CVR - Optimize checkout for completion — reduce friction, surface trust, time bumps and upsells correctly - Ensure ad-to-advertorial-to-sales-page congruence (the biggest silent CVR killer in DTC) 6. Upsell Architecture & AOV Optimization - Design and test upsell logic — product selection, sequencing, pricing, copy, timing - Engineer offer stacks that lift AOV without tanking front-end CVR - Test bundles, tiered pricing, free-plus-shipping mechanics, continuity, BOGO, and risk reversal structures 7. Testing, Data & Reporting - Build structured test plans with clear hypotheses, success metrics, and minimum sample sizes - Run A/B and multivariate tests to statistical significance on headlines, hooks, offers, page layouts, and upsell logic - Analyze funnel metrics (CVR, AOV, LTV, CPA, checkout abandonment, upsell take-rate, scroll depth) to identify friction and opportunity - Use heatmaps, session recordings, and on-page analytics to inform copy and layout decisions - Report weekly on test results, winners, losers, and next hypotheses — in plain language, not vanity metrics


