Reacher powers creator marketing for the world's largest brands. YC S25.
Marketing Specialist
Location
United States
Posted
47 days ago
Salary
0
Seniority
Mid Level
Job Description
Marketing Specialist
Reacher
• Own and manage social media presence across platforms such as TikTok, LinkedIn, and X • Plan and execute structured content calendars aligned with growth goals • Develop short-form video strategies targeting e-commerce brands and agencies • Monitor engagement performance and continuously optimize content output • Build and execute a consistent multi-channel content strategy • Translate product features into compelling educational and conversion-focused content • Collaborate with internal stakeholders to develop thought leadership content • Produce: - short-form videos - carousels - product explainers - insight-driven posts - creator economy commentary • Plan, launch, and optimize paid campaigns across platforms such as: - TikTok - Meta - LinkedIn - Google (optional but preferred) • Test creatives, audiences, and messaging variations • Improve acquisition efficiency and conversion performance • Track and report campaign performance metrics • Support the go-to-market strategy for new feature releases • Help position AI-driven creator discovery and outreach tools clearly in the market • Develop messaging frameworks for agencies and e-commerce brands • Contribute to landing page messaging and campaign narratives • Track and report on key marketing KPIs • Identify opportunities to scale acquisition and engagement • Run experiments across content, positioning, and paid channels • Support pipeline generation and brand awareness initiatives
Job Requirements
- 2–5+ years of experience in growth marketing, social media marketing, or product marketing
- Strong experience managing social media for SaaS, creator economy, or e-commerce brands
- Experience running paid acquisition campaigns
- Ability to create high-performing short-form content
- Comfortable working in a fast-paced startup environment
- Strong execution capability (not strategy-only)
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Job Description Nos encontramos en la búsqueda de un aprendiz SENA Responsabilidades - Dar soporte al departamento de finanzas en reportes y análisis con el fin de ser presentados al departamento de impuestos y contabilidad para poder soportar las diferentes cuentas y declaraciones e informes a la DIAN #LI-DNI Required Skills: Analytical Problem Solving, Analytical Problem Solving, Clinical Research, Data Analytics, Database Management, Data Entry, Data Visualization, Document Management, Filing Documents, Financial Accounting, Financial Presentations, Financial Processes, Financial Reports, Fund Accounting, Health Economics, Internal Financial Reporting, Office Applications, Process Improvements, Project Management, Reporting and Analysis, Report Presentations, Report Writing, Tax Accounting, Tax Management, Tax Return Review {+ 2 more} Preferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: Intern/Co-op (Fixed Term) Relocation: No relocation VISA Sponsorship: No Travel Requirements: No Travel Required Flexible Work Arrangements: Remote Shift: Not Indicated Valid Driving License: No Hazardous Material(s): no Job Posting End Date: 04/24/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
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This role owns the end-to-end participant lifecycle strategy across ‑employer sponsored‑ benefit plans, with a mandate to educate, engage, and support participants at critical moments in their financial lives—while protecting and strengthening relationships with plan sponsors, intermediaries, and advisors. This leader will develop and lead a team of lifecycle marketing managers assigned to various participant segments. This leader sits at the intersection of consumer lifecycle marketing and the workplace benefits ecosystem. Success in this role requires deep lifecycle marketing expertise and proven experience operating within the constraints, sensitivities, and dynamics of the workplace benefits industry – retirement, stock plan services, consumer direct health, and more. The Workplace Lifecycle Marketing lead will be a trusted partner to workplace relationship teams and a steward of participant communications that build long-term‑ trust, confidence, and financial wellbeing. This role reports to the VP Growth Marketing and Strategy in the Consumer Marketing org, and works closely with Growth Marketing, Product Marketing, Relationship Management, and Advisory teams. What you will do: - Define and lead the workplace participant lifecycle marketing strategy with a clear focus on improving participant financial outcomes. - Design state based‑ lifecycle journeys that support participants across key workplace moments, including onboarding and enrollment, contribution changes, vesting milestones, loans and hardships, job change or termination, rollover consideration, and retirement readiness. - Establish engagement models that help participants better understand their benefits, take confident action, and build long term‑ relationships with Empower. - Translate participant needs, behaviors, and lifecycle states into clear engagement priorities and scalable programs. - Work with digital product teams to establish engagement ‘loops’ that keep participants coming back to Empower’s digital experiences. - Build credibility and trust with sponsor facing teams by ensuring participant lifecycle programs are ‑sponsor safe, compliant, and aligned to client objectives‑. - Partner with Analytics and Insights teams to define meaningful success metrics and continuously refine lifecycle strategies. - Define and own participant lifecycle success metrics tied to engagement, understanding, confidence, and financial action. - Track and report on outcomes such as participant engagement, adoption of key features or tools, progress toward financial readiness, and indicators of participant satisfaction. - Partner closely with Consumer Growth Marketing teams to ensure near-term crossover-to-wealth testing is transparent, effective and not accomplished at the cost of longer-term objectives. - Incorporate qualitative feedback from sponsor facing‑ teams to ensure lifecycle efforts are strengthening, not straining, client relationships. - Foster a collaborative, outcomes driven‑ culture grounded in accountability, curiosity, and continuous improvement. - Operate effectively in a highly matrixed environment, influencing without authority and aligning diverse stakeholders. - Lead and develop a high performing‑ lifecycle marketing team, setting clear priorities, expectations, and development plans. What you will bring: - 15+ years of experience in lifecycle, CRM, or engagement marketing, with demonstrated leadership responsibility. - Proven experience within the workplace benefits or retirement industry (e.g., recordkeeping, retirement plans, HSAs, stock plan services, or related B2B2C financial services). - Deep understanding of plan sponsor dynamics, participant communications, and the sensitivities of employer sponsored‑ benefits marketing. - Strong lifecycle fundamentals, including segmentation, journey design, orchestration, experimentation, and measurement. - Exceptional cross functional‑ partnership skills, with the ability to influence senior stakeholders across marketing, product, sales, and relationship management. - Experience leading participant or member engagement strategies at scale within a regulated financial services environment. - Familiarity with modern marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud or similar). - Comfort partnering closely with Legal, Compliance, and Risk teams to design compliant, responsible engagement strategies. - Strong analytical mindset paired with the ability to translate insights into clear, human-centered‑ communication strategies. ***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.*** What we offer you We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance. - Medical, dental, vision and life insurance - Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup - Tuition reimbursement up to $5,250/year - Business-casual environment that includes the option to wear jeans - Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year - Paid volunteer time — 16 hours per calendar year - Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA) - Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. 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B2B Marketing Manager, ASEAN
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• Develop and execute regional marketing strategies to drive B2B sales growth and strengthen partnerships within the assigned region. • Plan, manage, and execute targeted marketing campaigns aligned with the Regional Business Plan and overall company strategy, focusing on expanding and accelerating sales opportunities. • Lead all B2B marketing initiatives in close collaboration with the Business Development Team — including promotions, trade shows, seminars, webinars, certification programs, case studies, presentations, trade marketing, professional media publications, and partner motivation programs. • Exercise strategic decision-making on regional marketing activities to support sales objectives and ensure alignment with business goals. • Monitor, analyze, and report on marketing campaign performance and financial outcomes, recommending improvements to enhance efficiency and ROI. • Develop, localize, and maintain marketing materials and tools, while contributing to the creation of partner development resources by representing regional market needs and specificities. • Oversee the implementation of marketing policies within the distribution network, ensuring all partners receive and effectively utilize marketing assets and materials provided by Ajax HQ. • Act as a regional ambassador, sharing local market insights and partner feedback with the global marketing team to influence strategic direction. • Conduct in-depth analysis of partner performance and market dynamics to identify growth opportunities and strategies for increasing Ajax’s market share. • Collaborate closely with partner marketing, product, and sales teams to strengthen Ajax’s brand presence and drive sustainable sales growth. • Coordinate effectively across internal and external stakeholders, ensuring consistent communication and seamless execution of all marketing initiatives.


