Reacher

• Own the day-to-day relationship with TikTok Shop's US and UK partnership, category, and TSP teams • Drive Reacher's TikTok Shop Partner (TSP) certification end-to-end and maintain our positioning in the unified TSP ecosystem • Plan and execute joint webinars, trainings, and category enablement sessions for TikTok's seller and TSP teams • Represent Reacher in TikTok partner groups (Lark, Slack), events, and city-tour activations • Surface platform-level signals (new permissions, beta programs, category opportunities) back to Product and GTM • Own the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora-tier), and high-GMV Reacher Plus clients • Run a structured cadence (weekly to monthly depending on tier) with each account's executive sponsor • Move strategic accounts from product user to executive partner through QBRs, joint goal-setting, and expansion planning • Own renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus delivery • Convert at-risk strategic accounts into wins through escalation, executive relationships, and product partnership • Build and maintain co-sell and co-marketing relationships with TSPs and creator agencies • Run a referral motion that turns agency partners into a consistent source of net new brand pipeline • Negotiate co-marketing programs: joint case studies, webinars, event presence, content swaps • Activate dormant agency relationships and identify new TSPs to onboard • Partner with Sales on enterprise pipeline and deal strategy • Partner with Reacher Plus delivery on strategic account health and executive relationships • Partner with Product on platform-level requests from TikTok and top accounts • Report partnership pipeline, account health, and ecosystem signals to the founders weekly

• Own and manage social media presence across platforms such as TikTok, LinkedIn, and X • Plan and execute structured content calendars aligned with growth goals • Develop short-form video strategies targeting e-commerce brands and agencies • Monitor engagement performance and continuously optimize content output • Build and execute a consistent multi-channel content strategy • Translate product features into compelling educational and conversion-focused content • Collaborate with internal stakeholders to develop thought leadership content • Produce: - short-form videos - carousels - product explainers - insight-driven posts - creator economy commentary • Plan, launch, and optimize paid campaigns across platforms such as: - TikTok - Meta - LinkedIn - Google (optional but preferred) • Test creatives, audiences, and messaging variations • Improve acquisition efficiency and conversion performance • Track and report campaign performance metrics • Support the go-to-market strategy for new feature releases • Help position AI-driven creator discovery and outreach tools clearly in the market • Develop messaging frameworks for agencies and e-commerce brands • Contribute to landing page messaging and campaign narratives • Track and report on key marketing KPIs • Identify opportunities to scale acquisition and engagement • Run experiments across content, positioning, and paid channels • Support pipeline generation and brand awareness initiatives

• Own the full sales cycle from outbound sourcing, first meeting, closed and maintaining relationships with a book of business • Build pipeline via outbound, inbound, events, partnerships and leveraging AI powered tools • Take prospects from initial contact through to closed-won and onboarding, ensuring smooth implementation and measurable customer satisfaction. • Work closely with founders, and leadership to keep a tight feedback loop between product, engineering and customer success • Help lay the foundation or the future sales organization as the company grows

• Own the full sales cycle from outbound sourcing, first meeting, closed and maintaining relationships with a book of business • Build pipeline via outbound, inbound, events, partnerships and leveraging AI powered tools • Take prospects from initial contact through to closed-won and onboarding, ensuring smooth implementation and measurable customer satisfaction. • Work closely with founders, and leadership to keep a tight feedback loop between product, engineering and customer success • Help lay the foundation or the future sales organization as the company grows

• Own the full sales cycle from outbound sourcing, first meeting, closed and maintaining relationships with a book of business • Build pipeline via outbound, inbound, events, partnerships and leveraging AI powered tools • Take prospects from initial contact through to closed-won and onboarding, ensuring smooth implementation and measurable customer satisfaction. • Work closely with founders and leadership to keep a tight feedback loop between product, engineering and customer success • Help lay the foundation or the future sales organization as the company grows

• Own and lead product features end-to-end: research, design, implement, test, and ship • Lead and shape engineering architecture - set standards for code quality, testing, and development practices across the stack • Mentor and guide other engineers in adopting AI-native workflows, establishing best practices and patterns • Talk directly to customers and translate vague requirements into polished user experiences • Design scalable backend systems (Python, FastAPI, PostgreSQL, GCP) • Write clean, maintainable, and testable code with minimal oversight • Drive architectural decisions and engineering processes that maximize AI-assisted development velocity • Ship fast and learn fast - high urgency environment

• Own and lead product features end-to-end: research, design, implement, test, and ship • Lead and shape engineering architecture - set standards for code quality, testing, and development practices across the stack • Mentor and guide other engineers in adopting AI-native workflows, establishing best practices and patterns • Talk directly to customers and translate vague requirements into polished user experiences • Design scalable backend systems (Python, FastAPI, PostgreSQL, GCP) • Build responsive, delightful UIs (React, TypeScript, Tailwind, shadcn/ui) • Write clean, maintainable, and testable code with minimal oversight • Drive architectural decisions and engineering processes that maximize AI-assisted development velocity • Ship fast and learn fast - high urgency environment

• Own and lead product features end-to-end: research, design, implement, test, and ship • Lead and shape engineering architecture - set standards for code quality, testing, and development practices across the stack • Mentor and guide other engineers in adopting AI-native workflows, establishing best practices and patterns • Talk directly to customers and translate vague requirements into polished user experiences • Design scalable backend systems (Python, FastAPI, PostgreSQL, GCP) • Build responsive, delightful UIs (React, TypeScript, Tailwind, shadcn/ui) • Write clean, maintainable, and testable code with minimal oversight • Drive architectural decisions and engineering processes that maximize AI-assisted development velocity • Ship fast and learn fast - high urgency environment

About Reacher Reacher is a YC backed AI SaaS platform building the operating system for TikTok Shop brands and creators. We’re backed by Y Combinator, Pioneer Fund, Rebel Fund, and operators including Steve Huffman (CEO of Reddit), Matteo Franceschetti (CEO of Eight Sleep), Theo Browne (t3.gg), Kulveer Taggar (Zeus Living), and Jake Mintz (Bump). We have years of runway and are scaling fast with some of the biggest brands in the world (UnderArmour, Hanes, Logitech, Goli) Our vision is to become the Hubspot for creator marketing, powering brands and creators to connect and grow across all commerce platforms (Youtube Shopping, Instagram Shopping, Shopify, Amazon). We're building key infrastructure for the creator economy and implementing AI with the world's largest brands and creators. Your work will directly impact users on day 1 - our user base depends on our product daily. We build with AI, not around it. Our engineering team uses Claude Code and agentic coding tools as our primary development environment. If you're spending your days directing AI agents to ship code while you focus on architecture, review, and system design — and you can't imagine working any other way — keep reading. What You'll Do Own and lead product features end-to-end : research, design, implement, test, and ship Lead and shape engineering architecture - set standards for code quality, testing, and development practices across the stack Mentor and guide other engineers in adopting AI-native workflows, establishing best practices and patterns Talk directly to customers and translate vague requirements into polished user experiences Care deeply about product, design, and user experience —not just code Have owned something meaningful end-to-end (a product module, infrastructure refactor, major feature launch) Can set standards for engineering quality and architectural decisions in an AI-native environment Resourceful and thrive in ambiguous environments —you figure things out independently Have strong product intuition and can push back on requirements when needed to improve outcomes AI-Native Development: AI coding experience is your most important and necessary skill - you have deep understanding of modern coding tools, specifically Claude Code, and are proficient with its various modes (Interactive, Plan, Headless, Agent Teams, Delegate) You're "AI-pilled" when it comes to problem-solving - you tackle any new problem, skill, or architectural challenge by leveraging AI tools and an AI-driven workflow. This is your default approach, not an experiment Strong systems thinking and architectural awareness - you direct AI to build while you architect, review, and verify. You know when AI output is correct and when it needs correction Can demonstrate recent AI-native work - you've shipped meaningful projects in the last 90 days where AI coding tools were your primary development environment Technical Skills We Value AI and Agentic Development: Claude Code proficiency: understanding of modes, context engineering (CLAUDE.md), custom commands, MCP integrations, and subagent coordination AI-driven development workflows and effective prompt engineering Ability to decompose complex engineering work into tasks suitable for AI assistance Strong judgment for when to leverage AI vs. when to code directly Experience verifying and reviewing AI-generated code for correctness, security, and maintainability Backend: Python, FastAPI, PostgreSQL System design and scalable architecture GCP/cloud infrastructure API design (REST/GraphQL) Frontend: React, TypeScript, Next.js Tailwind CSS, shadcn/ui State management (Redux, Zustand, React Query) Frontend performance optimization and accessibility (WCAG) General: Testing frameworks (Jest, React Testing Library, Cypress/Playwright) Code reviews, documentation, and establishing conventions Product analytics tools (Amplitude, Mixpanel) for data-driven development Bonus Points If Experience building autonomous agents with the Claude Agent SDK or similar agentic frameworks—you understand multi-agent orchestration, MCP integrations, and production agent deployment Experience with AI image/video generation or manipulation - familiarity with tools like Midjourney, Runway, Stable Diffusion, Sora, or integrating generation APIs into product workflows You've worked at an early-stage startup or been a first/early engineering hire You've built internal tooling, dashboards, or systems that scaled to thousands of users You've led technical initiatives or mentored junior engineers You've built or maintained design systems You're curious about AI, e-commerce, or automation—we work in that space You've shipped side projects or contributed to open-source You've worked directly with designers and can contribute to design discussions Why Join Us Post-revenue company solving real problems for real customers Be a technical leader —define our engineering culture and standards as we scale High autonomy and visibility —no boring tickets Your code reaches users within days, not months Strong engineering-first culture that embraces cutting-edge AI tools Shape both the product and the company When Applying Please send a short note about a complex problem you solved or a new skill you mastered specifically using an AI-driven workflow . GitHub/LinkedIn/resume is great, but we care more about how you think, build, and leverage AI. If you have examples of projects where AI coding tools were central to your workflow in the last 90 days, we'd love to see them.