• Atuar como PMM dedicado(a) a squads de produto, sendo o principal ponto de contato entre Produto, Marketing, Comercial e demais áreas; • Liderar estratégias de Go-To-Market (GTM) para lançamentos e evoluções de produtos; • Construir posicionamento, proposta de valor e narrativa dos produtos; • Traduzir funcionalidades técnicas em mensagens claras e orientadas a valor para o cliente; • Planejar e executar campanhas de lançamento, adoção, cross-sell e up-sell; • Apoiar na definição de ICP, personas e segmentações de mercado; • Trabalhar com dados para identificar oportunidades de crescimento e otimização de comunicação; • Desenvolver materiais de enablement para times comerciais e de atendimento; • Garantir consistência de comunicação ao longo da jornada do cliente; • Coletar insights de clientes e mercado para retroalimentar o roadmap de produto; • Gerenciar e alinhar expectativas de múltiplos stakeholders, garantindo fluidez nas entregas.

• Own regional positioning and narrative for EMEA and APAC, adapting Cresta’s global platform story into clear, compelling, and locally resonant messaging • Serve as the primary product marketing partner to regional Sales, Marketing, and Customer Success leaders • Bring new international capabilities (e.g., language support, regional features) to market, ensuring the field is equipped with clear positioning, messaging, and supporting collateral • Act as a regional evangelist for Cresta’s platform in customer meetings, events, and executive engagements • Partner with global product marketing to refine positioning, messaging, and launches based on regional insights • Partner with global customer marketing to secure cases studies, customer advocacy and CAB participation amongst the International Cresta customer community • Partner with global marketing on regional research driven content production • Enable field teams with narratives, content, and competitive intelligence to drive pipeline growth • Collaborate with demand generation and regional marketing to align campaigns with market nuances • Develop scalable regional enablement frameworks for sales and customer-facing teams • Analyze regional performance across pipeline, conversion, and win/loss to improve go-to-market effectiveness • Act as a bridge between global and regional teams to balance consistency and localization

• Be the expert on our buyers and their key buying criteria • Understand and document our buyer’s process • Develop competitive strategies and maintain up-to-date information on competitors • Champion plans that increase market share in assigned target market • Coordinate the launch of new offerings into assigned segment • Develop messaging and positioning that resonates with target buyer personas • Drive sales enablement programs and support go-to-market strategies

• Define and execute the company's global product marketing strategy, ensuring positioning, messaging, and go-to-market motion are aligned with business objectives and revenue targets. • Lead and grow a high-performing PMM team, setting standards for output quality, establishing clear priorities, and creating the conditions for the function to scale. • Own the narrative, from category positioning to product-level messaging, ensuring Tractian communicates a consistent, compelling story across every market and audience. • Partner with Sales to build the enablement infrastructure that moves deals: pitch materials, competitive intelligence, battlecards, and segment-specific assets that actually get used in the field. • Drive go-to-market for product launches, working across Product, Sales, and Growth to bring new capabilities to market with clarity, speed, and commercial impact. • Translate market and competitive intelligence into strategic recommendations that inform product direction, pricing, and expansion priorities. • Partner with CS and Account Management to build the post-sale marketing motion, references, case studies, expansion plays, and advocacy programs that drive retention and upsell.