• Own product positioning and messaging for the Acceleration business, including core narratives, value propositions, and persona-based messaging. • Develop competitive differentiation and market-facing content that clearly communicates business value and product strengths. • Partner with Product Management to shape roadmap storytelling and translate capabilities into customer-ready messaging. • Support pricing, packaging, and strategic planning discussions with market insight and customer perspective. • Lead go-to-market planning for launches, releases, and campaigns that support pipeline growth and customer adoption. • Create launch strategies, messaging frameworks, and cross-functional plans in partnership with Product, Sales, Demand Gen, and Corporate Communications. • Ensure launch execution is aligned across internal teams and reflected consistently across web, sales, and campaign assets. • Develop enablement content including pitch decks, messaging guides, sales plays, competitive battlecards, and launch materials. • Equip field and partner teams with the tools, messaging, and training needed to position the Acceleration business effectively. • Monitor market trends, customer feedback, and competitor activity to inform positioning and strategy. • Track the impact of launches, messaging, and enablement efforts, and use insights to continuously improve performance. • Provide regular recommendations to leadership on market opportunities, risks, and priorities for the business.

• Atuar como PMM dedicado(a) a squads de produto, sendo o principal ponto de contato entre Produto, Marketing, Comercial e demais áreas; • Liderar estratégias de Go-To-Market (GTM) para lançamentos e evoluções de produtos; • Construir posicionamento, proposta de valor e narrativa dos produtos; • Traduzir funcionalidades técnicas em mensagens claras e orientadas a valor para o cliente; • Planejar e executar campanhas de lançamento, adoção, cross-sell e up-sell; • Apoiar na definição de ICP, personas e segmentações de mercado; • Trabalhar com dados para identificar oportunidades de crescimento e otimização de comunicação; • Desenvolver materiais de enablement para times comerciais e de atendimento; • Garantir consistência de comunicação ao longo da jornada do cliente; • Coletar insights de clientes e mercado para retroalimentar o roadmap de produto; • Gerenciar e alinhar expectativas de múltiplos stakeholders, garantindo fluidez nas entregas.

• Own regional positioning and narrative for EMEA and APAC, adapting Cresta’s global platform story into clear, compelling, and locally resonant messaging • Serve as the primary product marketing partner to regional Sales, Marketing, and Customer Success leaders • Bring new international capabilities (e.g., language support, regional features) to market, ensuring the field is equipped with clear positioning, messaging, and supporting collateral • Act as a regional evangelist for Cresta’s platform in customer meetings, events, and executive engagements • Partner with global product marketing to refine positioning, messaging, and launches based on regional insights • Partner with global customer marketing to secure cases studies, customer advocacy and CAB participation amongst the International Cresta customer community • Partner with global marketing on regional research driven content production • Enable field teams with narratives, content, and competitive intelligence to drive pipeline growth • Collaborate with demand generation and regional marketing to align campaigns with market nuances • Develop scalable regional enablement frameworks for sales and customer-facing teams • Analyze regional performance across pipeline, conversion, and win/loss to improve go-to-market effectiveness • Act as a bridge between global and regional teams to balance consistency and localization

• Be the expert on our buyers and their key buying criteria • Understand and document our buyer’s process • Develop competitive strategies and maintain up-to-date information on competitors • Champion plans that increase market share in assigned target market • Coordinate the launch of new offerings into assigned segment • Develop messaging and positioning that resonates with target buyer personas • Drive sales enablement programs and support go-to-market strategies