• Act as the strategic owner/liaison with IT of our Shopify-powered site. • Manage the planning and delivery of all website operations, ensuring the digital catalog is accurate, brand-aligned, and optimized for a "browse-to-inquiry" user flow. • Create a roadmap for web content and UI/UX improvements. • Focus on streamlining how customers discover products and interact with our team, ensuring a frictionless path from landing page to lead submission. • Use resources to increase organic growth. • Implement a comprehensive Shopify SEO strategy—focusing on technical site health, collection page optimization, and content marketing to dominate industry search terms. • Utilize GA4 and Shopify’s backend reporting to monitor traffic patterns and user behavior. • Translate data into actionable insights that help us understand which products and content are driving the most engagement. • Manage and optimize the Shopify app stack (e.g., forms, search filters, live chat, or catalog tools) to ensure a high-performance, mobile-responsive experience across all devices.

Reporting to: Director of Performance About the Role Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy. We have a unique role for a performance marketing analyst / manager to work at the cutting edge of e-commerce, social commerce and AI, who will suit a self starter which is keen to leave their mark in data and marketing.  Key Responsibilities Campaign Data Management - Support account managers to ensure they have relevant data for client performance - Optimise and automate analysis processes to maximise return for client and identify for account managers where they are gaps in performance - Provide data transparency through reports from senior to junior staff, and clients - Lead paid social opportunities within the business and shape data and performance communications in the agency - Evangelise data story telling AI and Revenue Generation - Build an AI and data pipeline that enables the team spot revenue and costs opportunities  - Build opportunities into plans for clients and present ideas back to clients - Explore and implement AI agent solutions to improve efficiency in reporting, research, and campaign management. - Support data integrity across platforms, ensuring consistency and accuracy. - Ensure data security is a top priority for all clients

• Execute the daily distribution schedule across LinkedIn, X (Twitter), Facebook, and Instagram. • Tailor content for each platform to maximize organic reach and community engagement. • Maintain a consistent, professional "voice" that aligns with our position as a premier resource for the global mining and investment sectors. • Build, launch, and monitor paid campaigns to amplify articles and B2B reports. • Optimize ad creative and targeting to ensure high-efficiency performance and reach. • Identify key insights from our long-form journalism and video interviews to create high-impact "micro-content" (clips, graphics, and threads). • Perform rigorous quality checks on all outgoing links, tracking codes (UTMs), and creative assets.

• Provide ongoing local insights on the South Cone market (Argentina and Chile), including cultural context, economic shifts, consumer behavior, and competitive landscape. • Serve as the South Cone advisor, identifying and mapping relevant VPN and eSIM use cases tied to local events, sports calendars, holidays, and regional moments throughout the year. • Localize, proofread, and create content adapted to the Argentine market, ensuring linguistic accuracy, cultural relevance, and brand consistency across all formats and channels. • Monitor daily news across LATAM and Spain, curating relevant content related to brand mentions (NordVPN, NordPass, Saily), political developments, sports events, and digital privacy trends that may impact business performance or public perception. • Support the Spanish team with proofreading tasks, ensuring content quality and grammatical accuracy in Spanish. • Contribute to miscellaneous marketing tasks as business needs evolve, adapting quickly to shifting priorities and cross-functional requests.