ABOUT SINCH Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey. At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation! DESCRIPTION We are looking for a Senior Product Marketing Manager, Competitive Intelligence & Voice of Customer to join our Market Strategy team within the central Product GTM organization. This is a senior individual contributor and program leader role responsible for the end-to-end strategy, development, scaling, and execution of two critical intelligence programs: competitive intelligence and a voice of customer focused win-loss program. You will be the central hub for competitive and deal-outcome intelligence at Sinch. Platform and Solutions product marketing teams contribute domain-specific knowledge, but you own the programs, the processes, the tools, and the outputs. Your insights will directly influence how we position, sell, and build our products along with providing you a seat at the executive table to influence revenue growth, win rates, and product roadmap decisions. This role requires someone who has built and scaled CI and win-loss programs inside large, complex, multinational technology organizations. You are equally comfortable presenting competitive briefings to the C-suite as you are sitting on a 1-on-1 Zoom with a customer to understand why they bought or walked away. You know how to dig into CRM data to surface deal patterns, and you know how to build AI agents and automated workflows that keep competitive content current, relevant, and accessible at scale. What You’ll Do Competitive Intelligence - Own the end-to-end competitive intelligence program, ensuring timely, accurate, and actionable insights reach Product, Marketing, Sales, and executive stakeholders. - Manage and optimize our competitive intelligence platform (Klue), including competitor profiles, battle cards, competitive content, and automated research feeds. - Track competitor movements across product launches, pricing changes, messaging shifts, partnerships, and market positioning. Synthesize trends into digestible updates and proactive alerts. - Build and maintain AI-powered agents and automated workflows that routinely search, collate, update, and distribute competitive intelligence to Product and GTM teams. Automate battle card refresh cycles, competitive digest generation, and alert distribution. - Partner with Sales Enablement to ensure GTM teams have current competitive positioning, objection handling guidance, and battlecards. - Evangelize competitive insights across the organization via Slack, Teams, newsletters, executive briefings, and QBRs. - Serve as the go-to resource for ad-hoc competitive research requests. Win-Loss Analysis - Own the strategy and execution of the win-loss program, building it into a scalable, insight-generating engine that influences product roadmap, sales execution, and marketing positioning. - Conduct and oversee win-loss interviews with customers and prospects to uncover the real drivers behind deal outcomes, including product gaps, competitive dynamics, pricing, and sales execution quality. - Build automated workflows for win-loss data capture, leveraging CRM triggers, survey automation, and AI-powered summarization to reduce manual lift and increase program coverage. - Create and maintain a centralized insights repository with structured tagging (region, industry, product, competitor, outcome) that enables self-service access for Product and GTM stakeholders. - Develop routing logic and processes that ensure interviews and insights reach the right product marketing managers and stakeholders based on product, deal size, industry, and region. - Synthesize win-loss data into regular executive readouts and actionable recommendations for Product (roadmap priorities), Marketing (positioning and messaging), and Sales (process and enablement improvements). CRM Analytics & Reporting - Dig into CRM (Salesforce) data to explore and surface insights on why we win and lose deals, to whom, in which segments, and what patterns emerge across regions, products, and deal sizes. - Build and maintain dashboards and reports (Salesforce, Tableau, or equivalent) that track win/loss trends, competitive landscape, interview pipeline health, loss reason analysis, and data quality. - Partner with Revenue Operations, Data, and CRM teams to ensure competitive and win-loss data flows cleanly into our systems and is accessible for analysis. Stakeholder Communication & Enablement - Present competitive briefings and win-loss insights to audiences ranging from executive leadership to front-line sales and product teams. - Partner with Analyst Relations to feed competitive positioning and market intelligence into major industry analyst evaluations. - Collaborate with Platform and Solutions PMM teams who contribute domain-specific competitive knowledge. You are the central spoke; they are contributing experts. - Share insights with Product teams to inform roadmap decisions, feature prioritization, and competitive differentiation strategies. REQUIREMENTS - 7+ years of experience in competitive intelligence, win-loss analysis, product marketing, market research, or a related strategic function within B2B technology companies. - Significant experience working in multinational, multi-region technology organizations. You understand the complexity of operating across geographies, time zones, and organizational structures. - Demonstrated track record of building and scaling competitive intelligence or win-loss programs from early-stage to mature, automated operations. - Hands-on experience with competitive intelligence platforms such as Klue, Crayon, or Kompyte. - Proficiency with CRM systems (Salesforce strongly preferred), including the ability to build reports, pull data, and surface deal-level insights independently. - Experience with conversation intelligence tools, particularly Gong, for extracting competitive mentions, surfacing call-level insights, and informing win-loss analysis. - Navigating and aligning cross functional stakeholders across Product and Go-to-Market. - Familiarity with BI and visualization tools (Tableau, Looker, or Salesforce reporting) for building dashboards and tracking program health. - Strong experience building AI-powered agents and automated workflows, not just using LLMs, but designing and deploying agents that independently search, collate, tag, summarize, and distribute intelligence. We expect an AI-first approach to scaling both programs. - Excellent verbal communication and presentation skills. You are comfortable presenting to executives and equally comfortable in a 1-on-1 customer interview. - Strong written communication skills with the ability to synthesize complex information into clear, actionable briefs and recommendations. Nice-to-Haves - Broad experience in B2B infrastructure, platform, or API-driven technology businesses. - Deep familiarity working alongside Product and Sales teams in large multinational technology organizations, translating between technical roadmaps and commercial outcomes. - Hands-on experience designing and deploying AI agents using internal or third-party agent frameworks for research, content generation, and workflow orchestration, beyond prompt engineering or basic LLM usage. - Experience with win-loss interview platforms and methodologies (Klue Win-Loss, Clozd, or equivalent). - Experience managing vendor relationships, contract renewals, and program budgets. - Background in consulting, strategy, or research roles that required structured problem-solving and stakeholder management across complex organizations. OUR HIRING PROCESS We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel. We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us! BENEFITS - STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to tele-health for all participants. - CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. - SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. - TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. - PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. - WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. - MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice Salary: The annual starting salary for this position is between $123,000-$154,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until April 25, 2026 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.

Reporting to the Greenway Health Marketing leader, the Senior Manager of Product Marketing will be an inspirational leader of the product marketing team and own strategy for key components of Greenway Health’s products and services. The candidate for this role will have direct responsibility for managing the Product Marketing Managers on the Product Marketing team. Acting as a mentor and coach for the Product Marketing team, the Sr. Manager, Product Marketing will create an environment of teamwork, performance excellence, and continuous improvement for Greenway’s messaging strategy in the market. This position will have broad responsibility for the strategic development of our demand generation, brand perception, and awareness of go-to-market activities across the full range of campaigns and promotional programs. The Senior Manager of Product Marketing will also be responsible for managing innovation in product positioning and product launch commercialization, applying market intelligence, leading collateral development, and contributing to sales enablement to maximize sales success for the entirety of the Greenway product portfolio. The Senior Manager of Product Marketing will ideate, execute and project manage the product marketing strategy to support success in demand generation and client retention for all products in the Greenway portfolio. The Senior Manager of Product Marketing serves as a subject matter expert relative to the sales positioning of each product, working cross-functionally to provide thought leadership and strategic direction on integrated campaign planning with our Marketing Communications, Events Marketing, Creative Director, and Marketing Operations leaders. The successful candidate for this role will have strong leadership, communication, and organizational skills, combined with the capacity to both ‘think and do’. Essential Duties and Responsibilities: - Leads Product Marketing, messaging, and campaign efforts for a full portfolio of software products and enhancements, including go-to-market and demand-generation strategy development via an understanding of industry factors, buyer personas, and competitive landscape. - Responsible for GTM campaign metric reporting, and ongoing optimization of results - Manages and directs the Product Marketing Managers on the Product Marketing team, providing support, leadership, and developmental opportunities to each of their team members. - Develops and manages rollout of marketing materials with the support of the Product Marketing team. - Identifies the relevant market-facing positioning of key benefits and value propositions of our products to provide internal sales education and create positive perception and demand in the market. - Leads the development of print and interactive collateral and sales tools to promote the product features, functionality, and value of each of the products including, but not limited to, illustrative thought leadership and competitive messaging. - Provides subject matter expertise relative to our products to contribute to RFPs, pursuit marketing efforts, articles in industry publications, and internal sales training materials. - Partnering with and supporting the sales organization in effective selling and customer engagement. - Driving product launch planning and activation in the market across marketing and other contributing client-facing teams. - Provides subject matter expertise relative to the competitive aspects of our software solutions through partnering with our Market and Competitive Intelligence team and analyzing data. Aids with competitive positioning and targeting of users or prospects of competitive solutions.

The Senior Director of Product Management is responsible for the strategic leadership, prioritization, and execution of Greenway's core product portfolio, including EHR, Practice Management, Patient Engagement, Revenue Cycle, and Data & Insights platforms. This role defines product vision, portfolio strategy, and roadmap priorities in close partnership with Product Engineering to deliver secure, scalable, and customer-centered healthcare solutions. This role drives measurable customer and business outcomes through focused portfolio execution, platform simplification, and value realization. The Senior Director is accountable for aligning customer needs, business objectives, regulatory requirements, and commercialization outcomes across the full product lifecycle, while building and leading a high-performing product organization. Essential Duties & Responsibilities Product Strategy & Portfolio Leadership - Define and communicate product vision, portfolio strategy, and roadmap aligned with business goals, customer needs, and market opportunities. - Establish a strong voice-of-customer and market intelligence capability to inform product strategy, prioritization, and competitive positioning. - Make portfolio-level tradeoff decisions across products, investments, and timelines to optimize long-term customer and business value. - Align product investments with business priorities, customer outcomes, and long-term strategic goals. - Make explicit recommendations to invest, sustain, modernize, or retire products based on customer value, financial performance, technical health, and strategic fit. Product Execution & Delivery - Manage end-to-end product lifecycle execution from concept through launch, adoption, and continuous optimization. - Define product requirements, outcomes, and priorities, and partner with Product Engineering to translate them into scalable technical solutions. - Establish and monitor KPIs to measure product performance, adoption, and business impact; drive continuous improvement based on data. - Ensure delivery of products on time and within budget while balancing scope, quality, and speed. People Leadership & Organizational Effectiveness - Build, lead, and mentor a high-performing team of product managers. - Design and evolve the product operating model to support scale, speed, and clarity of ownership across platforms and solutions. - Foster a culture of accountability, customer-centricity, and continuous improvement. - Lead through influence, aligning teams across functions and driving clarity in ambiguous situations. Business Impact & Portfolio Economics - Own product portfolio financials, including budget planning, investment prioritization, and ROI accountability. - Define success metrics and track performance against revenue, growth, retention, adoption, and customer value objectives. - Drive commercialization strategy in partnership with go-to-market teams to ensure successful product launches and adoption. Cross-Functional Partnership & Stakeholder Leadership - Partner closely with Product Engineering, Architecture, Security, Operations, Sales, Marketing, and Customer Success to align on priorities and execution. - Act as the primary product leader for executive stakeholders, communicating strategy, progress, risks, and tradeoffs. - Collaborate with internal and external stakeholders, including healthcare providers and partners, to ensure product-market fit and successful outcomes. - Drive alignment across teams to ensure shared accountability for customer and business results.

• Lead the design, implementation, and evolution of commerce solutions tailored for partners, ensuring successful integration and adoption across the GoTo ecosystem. • Collaborate on a variety of commerce-related initiatives, contributing your expertise to projects that extend beyond the partner domain, including product upgrades, subscription management, and new billing models. • Serve as the primary point of contact for all partner commerce topics, championing adoption, gathering feedback, and driving continuous improvement for partner success. • Partner with engineering and product stakeholders to document requirements and support the delivery of robust APIs, integrations, and platform capabilities. • Work cross-functionally with sales, marketing, finance, and business teams to gain a deep understanding of both partner and broader customer commerce needs, using these insights to refine and enhance our product offerings. • Manage and prioritize a roadmap of initiatives, balancing short- and long-term opportunities for both partner and platform commerce. • Support internal enablement by promoting alignment, providing updates, and ensuring all teams are engaged and informed about key commerce developments. • Identify challenges and opportunities in partner and broader commerce experiences, championing innovative solutions that support company-wide goals.