About AJ Media AJ Media is a performance-driven DTC eCommerce company operating a portfolio of brands across different verticals. We're in a phase of rapid growth, scaling our portfolio aggressively across multiple markets. Our CEO previously scaled multiple 8–9 figure brands on the agency side — now we're doing it in-house with a vengeance. We've built a sharp executive team around that mission, and we're hiring operators who want to grow with us. We don't win on guesswork — we win on conversion math. Every advertorial headline, every sales page module, every checkout element, every upsell offer is a lever we pull to move CVR, AOV, and LTV in the right direction. We think the best funnel work happens when the person writing the advertorial is the same person iterating on the sales page, the checkout, and the upsell stack. Why AJ Media The right person wants this role for the environment, the culture, the teammates they work with, and the autonomy they get. No fluff, no B.S., no red tape. - Direct ownership — you run it, you own it, you see the results - High-leverage role — a key bottleneck to AJ Media's growth is full-funnel performance. You remove that bottleneck. - No red tape — decisions move fast, execution is what matters - Shared resources from day one (developer, graphic designer) — devs handle most of the technical build - Path to scale — build your own small team as the portfolio grows - Remote-first, results-driven culture — flexible work, high accountability - Performance incentives tied directly to the funnel lift you deliver - Competitive compensation, paid leaves, and allowances Compensation This is a highly performance-driven role. Base is competitive; the real upside is in variable comp tied to measurable funnel lift. We're looking for people who believe in their ability to move the needle and want to be paid for it. Performance variable is uncapped and tied to measurable funnel lift. 🌍 Open Worldwide — We're hiring the best talent regardless of location. ______________________________________________________________ The Opportunity We're looking for Copywriter–CRO hybrids who own the full post-click funnel: advertorial, sales page, checkout, and upsells. You're the person who takes a funnel that's converting at 2% and iterates it to 4% — then to 6% — through sharper copy, better offer structure, smoother checkout, and smarter upsell logic. This is an equal-parts role on writing and conversion optimization. If you can write an advertorial that sells but can't read a funnel report, this isn't for you. If you can run split tests all day but can't write copy that carries a reader from problem to purchase, this isn't for you. We need the full stack. All you need to do is have obsessive focus on improving funnel performance. This is not an ads role. We are not hiring a Meta, TikTok, or paid social ads copywriter. We are not hiring a VSL scriptwriter. We are hiring someone who owns the full post-click funnel end-to-end. ______________________________________________________________ What Your Projects Will Involve Part 1 — Funnel Copywriting 1. Advertorials & Pre-Sale Pages - Write native-style articles that blend editorial credibility with salesmanship, warming prospects for conversion - Structure advertorials around proven DR frameworks (PAS, AIDA, Problem-Agitate-Solution, story-led) - Apply deep knowledge of advertorial structure and health/beauty compliance (FDA/FTC) so copy sells without creating claims risk 2. Sales Pages (Long-Form & Product Pages) - Write and rewrite long-form sales pages that carry cold and warm traffic from hook to checkout - Own product page copy: headlines, subheads, benefit stacks, FAQs, reviews positioning, risk reversal - Structure the full page argument — problem, promise, proof, offer, urgency, objection handling 3. Checkout & Post-Purchase Copy - Checkout page microcopy — bump offers, trust elements, guarantee framing, shipping reassurance - Order bumps, one-click upsells, down-sells, and Thank You page offers - Post-purchase email and SMS flows that drive repeat purchase and LTV - Bonus: direct experience with CheckoutChamp (not required — our dev team handles the technical build) Part 2 — Conversion Rate Optimization 4. Full-Funnel Ownership & Iteration - Audit live funnels end-to-end: advertorial → sales page → checkout → upsells → Thank You page - Identify the weakest step and attack it first — with a hypothesis, a test, and a measurable expected outcome - Iterate continuously. Most funnels we inherit have a clear ceiling; your job is to break it, then break the next one 5. Sales Page & Checkout CRO - Redesign page structure, above-the-fold experience, section order, and offer presentation to maximize CVR - Optimize checkout for completion — reduce friction, surface trust, time bumps and upsells correctly - Ensure ad-to-advertorial-to-sales-page congruence (the biggest silent CVR killer in DTC) 6. Upsell Architecture & AOV Optimization - Design and test upsell logic — product selection, sequencing, pricing, copy, timing - Engineer offer stacks that lift AOV without tanking front-end CVR - Test bundles, tiered pricing, free-plus-shipping mechanics, continuity, BOGO, and risk reversal structures 7. Testing, Data & Reporting - Build structured test plans with clear hypotheses, success metrics, and minimum sample sizes - Run A/B and multivariate tests to statistical significance on headlines, hooks, offers, page layouts, and upsell logic - Analyze funnel metrics (CVR, AOV, LTV, CPA, checkout abandonment, upsell take-rate, scroll depth) to identify friction and opportunity - Use heatmaps, session recordings, and on-page analytics to inform copy and layout decisions - Report weekly on test results, winners, losers, and next hypotheses — in plain language, not vanity metrics

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Gen AI Copywriter Location: Cairo, Egypt About the role: We're seeking a Copywriter who combines sophisticated writing craft with AI innovation to create compelling content for premium beauty and luxury brands. This role demands someone who can maintain distinctive brand voices while leveraging AI tools to enhance creative output and efficiency. What you will be doing: Creative Writing & Development: - Craft compelling narratives and copy using Gen AI tools - Maintain premium brand tone of voice across all content - Develop innovative approaches to AI-assisted copywriting - Create content that resonates with luxury and beauty audiences - Ensure emotional connection in AI-enhanced writing Technical Expertise: - Master Gen AI writing tools and platforms - Develop sophisticated prompting techniques - Optimize AI-generated copy for brand voice - Pioneer new approaches to AI content creation - Balance automation with creative craft Content Creation: - Write across multiple formats and channels: - Social media content - Digital advertising copy - Website content - Email marketing - Long-form articles - Brand storytelling - Product descriptions - Campaign concepts Required Experience: - 4 years copywriting experience - Proven experience in beauty or luxury sectors - Portfolio demonstrating premium writing capability - Experience with Gen AI writing tools - Track record of successful campaign work Technical Skills: - Advanced Gen AI prompt engineering - Understanding of AI content optimization - SEO and digital content best practices - Content management systems - Social media platform expertise Brand Voice Expertise: - Ability to adapt tone for premium brands - Understanding of beauty/luxury language - Multilayered messaging capabilities - Emotional storytelling ability - Cultural sensitivity and awareness AI Writing Capabilities: - Advanced prompting techniques - Content enhancement and refinement - Quality control processes - Style guide implementation - Innovation in AI applications Editorial Excellence: - Impeccable grammar and style - Strong editorial judgment - Attention to detail - Understanding of regulatory requirements - Quality control expertise Research & Strategy: - Trend analysis and implementation - Audience insight development - Competitive analysis - Performance optimization - Cultural relevance maintenance Personal Qualities: - Creative thinking - Problem-solving ability - Collaborative mindset - Adaptability - Innovation focus Personal Project Management: - Timeline management - Stakeholder communication - Process optimization - Quality control - Workflow efficiency Our Commitment: - Access to cutting-edge AI tools - Ongoing professional development - Flexible working arrangement - Creative community involvement - Career growth opportunities Success Metrics: - Writing quality excellence - AI implementation effectiveness - Content performance - Innovation in approach - Team collaboration Required Outputs: - Campaign concepts - Social content calendars - Digital advertising copy - Website content - Editorial content - Brand guidelines - Training documentation Learning & Development: - Regular AI tools training - Writing craft workshops - Industry trends education - Best practice sharing - Peer learning opportunities What you need to be great in this role: Deep understanding of beauty or luxury sector - Strong portfolio of premium brand work - Excellent communication skills - Proven ability to work collaboratively - Commitment to continuous learning Technical Requirements: - High-speed internet access - Proficiency in collaborative tools - Content management system experience - Digital asset management knowledge - Quality monitoring capabilities Req ID: 16711 #LI-MR1 #LI-REMOTE #LI-MIDSENIOR Our values shape everything we do: Be Ambitious to succeed  Be Imaginative to push the boundaries of what’s possible  Be Inspirational to do groundbreaking work  Be always learning and listening to understand  Be Results-focused  to exceed expectations  Be actively pro-inclusive and anti-racist across our community, clients and creations  OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

• Писати тексти для рекламних креативів — хуки, хедлайни, скрипти — з фокусом на конверсію. Кожен текст — це гіпотеза, яку треба перевірити; • Працювати з різними сегментами аудиторії (за болями, юзер персонами, контекстами) і знаходити меседж, який резонує з кожним з них; • Занурюватись в дослідження користувачів, ринку і конкурентів. Будувати гіпотези на основі інсайтів і перевіряти, як вони реально впливають на результат; • Тісно взаємодіяти з командою дизайнерів, маркетологів, аналітиків. Текст — це частина креативу, а не окремий артефакт; • Шукати нові підходи в текстах, дивитись, що працює на ринку, і приносити це в команду як конкретні ідеї для тесту.

• Write clear, engaging copy for websites, emails, social media, and marketing materials • Assist with proofreading and editing content to ensure accuracy and brand alignment • Research topics to produce well-informed, relevant content • Collaborate with marketing and design teams on campaign content • Manage multiple writing tasks and meet agreed deadlines