• Manage and optimize digital marketing campaigns to drive traffic and generate leads • Handle Pay-Per-Click (PPC) campaigns and improve search engine rankings • Analyze performance metrics to maximize results and report insights to the marketing team • Create and manage campaigns, conduct keyword research, and optimize website content • Update campaign data and track performance

• Develop and execute data-driven paid marketing strategies across multiple channels to drive customer acquisition and revenue growth • Manage end-to-end campaign execution, including setup, targeting, optimization, and performance tracking • Continuously run A/B tests on creatives, audiences, and funnels to improve conversion rates and overall campaign efficiency • Create high-converting ad copies and collaborate on creative assets aligned with campaign objectives • Monitor and optimize key performance metrics such as ROI, ROAS, CAC, and conversion rates • Handle technical implementation of tracking systems, including pixel setup, event tracking, UTM parameters, and conversion APIs • Use analytics tools to conduct full-funnel performance analysis and identify optimization opportunities • Prepare regular reports and performance forecasts, providing actionable insights to improve campaign outcomes • Stay updated with trends in digital marketing, paid media, and analytics to continuously enhance campaign effectiveness

Role Description We’re searching for an Affiliate Manager to drive affiliate revenue growth through strategic partnerships and high-impact monetization initiatives. In this role, you’ll have the opportunity to secure industry-leading deals, unlock new revenue streams across global markets, and turn traffic into scalable business results. - Drive affiliate revenue by securing high-value CPA, RevShare, and hybrid partnerships with exchanges, brokers, and crypto platforms. - Negotiate exclusive above-market terms and develop geo-specific monetization strategies across 26 markets to maximize revenue per region. - Produce high-quality evergreen, affiliate content (product reviews, comparisons, how-to guides, tutorials, listicles, case studies) aligned with editorial standards. - Audit, optimize, and improve affiliate placements, funnels, and conversion paths to boost CTR and performance. - Analyze EPC (earn-per-click), conversion rates, and traffic performance to continuously improve monetization. - Collaborate closely with editorial and partnerships teams to ensure a cohesive cross-functional content strategy. - Manage AdButler infrastructure, including placements, naming conventions, campaign setup, and creation of HTML/animated banners. - Run A/B tests to optimize formats and targeting. Qualifications - At least 3 years of experience in affiliate deal negotiations, content production, and optimization. - Fluent in English; additional languages are a strong advantage. - Strong expertise in SEO and proven organic traffic growth. - Hands-on experience with WordPress or similar CMS. - Experienced with AI tools (e.g., Claude, other LLMs) in content workflows. - Solid knowledge of crypto, forex, and traditional finance. - Established network with affiliate managers at top exchanges, brokers, or crypto platforms. - Proven experience negotiating CPA, RevShare, and hybrid deals with strong market awareness. - Familiar with affiliate platforms (Impact, Tune/HasOffers, Awin) and attribution models. - Data-driven mindset: able to track EPC, conversion rates, and optimize performance. - Experience with ad servers (e.g., AdButler or similar). Requirements - Finding companies that do referral programs. - Negotiate rates, create an account on their platform, and get a referral link. - Generate affiliate articles and place the link. - Monitor performance and adapt link placements strategy (how to lead more traffic to it). - Potential affiliate partners: Crypto Exchanges (CEX), Trading tools & Bots, Hardware wallets, Defi/lending protocols, Tax/compliance Software, Forex/CFD brokers. Benefits - 100% remote work — no location limits. - Flexible working hours to suit your lifestyle, no time trackers. - Paid time off to recharge. - Clear goals and freedom to define how you achieve them. - Access to major crypto events & conferences. - Internal learning programs & masterclasses. - Culture of open communication and constructive feedback. - Support for personal branding and industry visibility. - Career growth opportunities — most of our managers are promoted internally. - An inclusive workplace where everyone can thrive.

About Paired At Paired, we’re on a mission to help couples stay in love. So we created a fun, safe space for couples to explore their relationship and grow together - both digitally and in real life. Backed by expert advice and research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in 5 minutes a day. Alongside this, we offer a growing range of physical products for couples, extending our brand beyond the screen and into everyday moments of connection. Our app is the #1 couples app globally with more than 12M downloads, 250,000 daily active users, and £5M of fundraising to date. We’ve won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health.  About The Role We're looking for a Head of Performance Marketing to help millions of couples discover Paired and build healthier, happier relationships together.  You’ll be responsible for building and scaling a world-class performance marketing engine, with clear accountability for growth targets, budget efficiency, and experimentation. You’ll own paid acquisition, influencers and creative testing, partnering closely with brand, data, design and growth teams to ensure these channels deliver maximum impact across both our app and physical products. Reporting to the CEO, this role will play a critical part in bringing our mission to more couples. What Your Role Encompasses - Own and execute Paired’s performance marketing strategy across paid acquisition, influencers, and creative testing, setting clear direction and being accountable for revenue impact and marketing efficiency - Lead, build, and develop a high-performing performance marketing function (currently ~3 people), including hiring, onboarding, regular 1:1s, and performance management - Identify, test, and scale new channels and growth opportunities through structured experimentation and clear learning agendas - Partner closely with brand, product, data, growth, and eCommerce teams to ensure performance activity is aligned with brand positioning and drives demand across both digital and physical products - Manage performance marketing budgets and external agencies or partners to deliver against targets - Establish clear goals, metrics, and reporting across all paid, influencer, and creative testing initiatives - Act as a senior marketing voice within the leadership team, contributing to company-wide growth strategy and decision-making