Social Media Producer - The Liz Wheeler Show Description The Liz Wheeler Show is looking for a producer who is a skilled editor with editorial gestalt. The ideal candidate is chronically online and immersed in the conservative media and political world, particularly on X, and understands the mission and audience. This candidate is capable of writing clearly and succinctly. This person will assume significant responsibility for disseminating content on social media platforms, which requires a thorough understanding of each platform, its best practices, and TOS, as well as the technical ability to adapt long-form content to fit each platform. Job Responsibilities - Develop and execute The Liz Wheeler Show’s long-term social media strategy to drive brand awareness and audience expansion - Analyze audience insights to drive growth - Champion audience engagement initiatives that foster loyalty, community, and advocacy among Liz Wheeler’s audience - Monitor market trends, emerging platforms, and competitive activity to ensure Liz Wheeler’s brand remains not only relevant, but cutting-edge - Establish and track KPIs to assess marketing effectiveness and guide continuous improvement. - Create reels, clips, and other microcontent to expand reach - Edit short break-out videos pulled from long-form episodes of the most prescient points - Utilize graphic design skills to create thumbnails - Upload episode video files to platforms and schedule for publication - Watch each live episode closely, noting timestamps for short-form “highlight” excerpts worth clipping into reels/clips following the episode. During each episode, watch YouTube Live to ensure quality control and communicate to senior producer any issues - Recommend exceptional content segments for longer-form highlights to the senior producer and manage the posting schedule for these highlights on non-episode days - Add tagging, descriptions, proper settings to each episode/highlight on the respective platforms to ensure maximum reach and visibility - Maintain and constantly update the show’s database of reels/clips, as well as manage the posting schedule for these reels/clips - Write short text posts/captions to accompany the short video clips for social media - Enter advertising air checks to the calendar after each episode Required Experience & Skills - Social media best practices—especially the structure(s) for viral reels - High proficiency with Adobe Premiere - YouTube Studio - Instagram Reels - X.com - Keen news judgment - Superb creative decision-making - Expertise in digital marketing, analytics, audience engagement, and content-driven brand building - Strong writing skills - Highly detail-oriented and reliable Preferred Experience & Skills - High proficiency with Adobe Creative Suite - Photoshop - 3-5 years of related production experience on a podcast or news show - Opus AI - Meta Business Suite

Horizon Outdoor Hospitality provides management and consulting services for RV resorts, parks, and campgrounds. We help owners elevate operational performance, financial results, and the guest experience through thoughtful, data-informed marketing. Our approach is to be the best—not the biggest—by delivering consistent, high-quality service and building long-term client relationships. ROLE OVERVIEW Horizon Outdoor Hospitality is seeking a hands-on Paid Media Specialist for a 4-month engagement to support performance marketing across a portfolio of RV resorts, campgrounds, and outdoor hospitality properties. This role is focused on driving bookings and improving return on ad spend through expert-level execution and optimization of Google Ads and supporting paid channels. The ideal candidate is highly analytical, detail-oriented, and comfortable working within existing campaign structures to identify and implement performance improvements quickly. CORE RESPONSIBILITIES Paid Media Strategy & Execution (60%) ·       Manage and optimize Google Ads campaigns (search, display, remarketing, Performance Max) with a focus on driving bookings and improving performance ·       Continuously refine campaigns, budgets, bidding strategies, and targeting based on performance data ·       Identify opportunities to improve efficiency and support the growth of high-performing campaigns ·       Support and optimize Meta (Facebook & Instagram) campaigns, including audience targeting, creative testing, and retargeting ·       Align campaign execution with property-level demand, seasonality, and occupancy goals Performance Analysis & Optimization (25%) ·       Monitor and analyze campaign performance across Google Ads, Meta, and GA4 ·       Translate data into clear insights and actionable optimizations ·       Track conversions and key performance metrics to improve campaign efficiency ·       Support reporting and communicate performance updates to internal teams Collaboration & Execution Support (15%) - Partner with internal teams to align messaging, offers, and creative with campaign goals - Assist in launching campaigns tied to promotions, events, and occupancy needs - Help ensure landing pages and website experiences support conversion Additional Digital Marketing Support (as needed) - Assist with website updates to support campaigns, promotions, and conversion optimization - Support content development such as blog posts or SEO-focused updates - Contribute to broader marketing initiatives that improve traffic, engagement, and bookings

Role Description Horizon Outdoor Hospitality is seeking a hands-on Paid Media Specialist for a 4-month engagement to support performance marketing across a portfolio of RV resorts, campgrounds, and outdoor hospitality properties. This role is focused on driving bookings and improving return on ad spend through expert-level execution and optimization of Google Ads and supporting paid channels. The ideal candidate is highly analytical, detail-oriented, and comfortable working within existing campaign structures to identify and implement performance improvements quickly. Core Responsibilities - Paid Media Strategy & Execution (60%) - Manage and optimize Google Ads campaigns (search, display, remarketing, Performance Max) with a focus on driving bookings and improving performance. - Continuously refine campaigns, budgets, bidding strategies, and targeting based on performance data. - Identify opportunities to improve efficiency and support the growth of high-performing campaigns. - Support and optimize Meta (Facebook & Instagram) campaigns, including audience targeting, creative testing, and retargeting. - Align campaign execution with property-level demand, seasonality, and occupancy goals. - Performance Analysis & Optimization (25%) - Monitor and analyze campaign performance across Google Ads, Meta, and GA4. - Translate data into clear insights and actionable optimizations. - Track conversions and key performance metrics to improve campaign efficiency. - Support reporting and communicate performance updates to internal teams. - Collaboration & Execution Support (15%) - Partner with internal teams to align messaging, offers, and creative with campaign goals. - Assist in launching campaigns tied to promotions, events, and occupancy needs. - Help ensure landing pages and website experiences support conversion. - Additional Digital Marketing Support (as needed) - Assist with website updates to support campaigns, promotions, and conversion optimization. - Support content development such as blog posts or SEO-focused updates. - Contribute to broader marketing initiatives that improve traffic, engagement, and bookings. Qualifications - 2–4+ years of hands-on experience managing Google Ads, with a focus on search and conversion-driven campaigns. - Experience building and launching campaigns, including setup, structure, and ongoing optimization. - Strong experience with conversion tracking setup, validation, and troubleshooting across Google Ads, Google Tag Manager, and GA4. - Hands-on experience using Google Tag Manager to deploy and manage tags, events, pixels, and tracking updates. - Experience optimizing campaigns for performance metrics such as conversions, CPA, and ROAS. - Working knowledge of Meta (Facebook & Instagram) Ads, including audience targeting and campaign management. - Strong analytical skills with the ability to interpret data and implement optimizations. - High attention to detail and ability to manage multiple campaigns simultaneously. Preferred - Experience in hospitality, travel, or booking-driven businesses. - Experience managing campaigns with seasonality or fluctuating demand. - Agency or multi-location brand experience. Expectations - Highly responsive and able to move quickly in a fast-paced environment. - Proactive in identifying opportunities and solving problems. - Clear, concise communicator of performance and next steps. - Comfortable working independently and owning outcomes. - Collaborate effectively while working independently. - Maintain a positive, solution-oriented mindset. - Balance high standards with a sustainable work pace. Details - Position Length: 4 months. - Focus: Paid media execution and performance optimization. - Start: Immediately. Location This is a fully remote position. Reliable internet access and a dedicated work environment are required.

• Own ŌURA’s Global Social Strategy & Channel Ecosystem • Scale Global Community Management • Lead Commercial, B2B & Thought Leadership Presence • Lead Content Direction & Creative Excellence • Drive Experimentation, Measurement & Continuous Optimization • Lead Team, Operations & Cross-Functional Integration