The Challenge 🦅 We built the largest and most successful health and wellness brand in Mexico—scaling to $100M+ in a market ~11x smaller than the US. Now we are scaling the US from $10M to $300M+ in the next 5 years. Brick & Mortar will be a critical pillar of that growth. We are looking for a Head of B&M Sales for the USA to build this channel from the ground up—from first accounts to a $100M+ retail business. This is not a role to manage existing distribution. This is a role to create it, scale it, and make it work at shelf. You will own the retail channel end-to-end: strategy, sales, trade marketing, merchandising, operations, and full P&L—with accountability not only for distribution (sell-in), but more importantly for velocity and repeat purchase (sell-out). Critically, this role requires a P&L mindset oriented toward customer acquisition and long-term value creation—deploying trade spend and retail investments not just to drive short-term volume, but to acquire customers efficiently and maximize repeat purchase and lifetime value over time. We are specifically looking for leaders who: - Have built (from near zero) and scaled a brand in US retail to $50M–$100M+ - Know how to go from no distribution → national expansion → strong sell-through - Have deep relationships across retailers, brokers, and distributors (UNFI, KeHE, etc.) - Know how to deploy trade spend with discipline and ROI focus, treating it as an investment in customer acquisition - Are obsessed with sell-out, repeat purchase, and long-term profitability - Operate as owners of the channel, not account managers 👉 The opportunity is to build and scale the retail engine of a proven $100M+ brand in the largest market globally. We offer competitive compensation and performance incentives aligned with top market standards, along with meaningful equity upside (phantom stock) tied directly to the value created as the business scales. This is designed for individuals who want to build again—and have meaningful participation ($) in the value they create. This is not for everyone—and it’s not designed to be. The Brand 🪴 Birdman is a high-growth health and wellness company building the future of clean, plant-based, and sustainable nutrition. We are driven by the belief that performance and wellbeing should not come at the expense of animals, health, or the planet. Over the past 10 years, we have built Mexico’s leading health and wellness brand, scaling to $100M+ in revenue with strong profitability and consistent execution. What differentiates Birdman is that the core pieces required to win are already in place: - Proven track record of building and scaling a category-defining brand through winning products, operational excellence, and strong brand equity - Winning products with strong consumer validation, high repeat purchase, and best-in-class taste - Vertically integrated manufacturing, providing cost, quality, and speed advantages - Established supply chain and operational infrastructure, ready to scale without incremental capex - Strong cash flow from a profitable core business, funding US and international expansion - Access to additional capital if required, providing flexibility to accelerate growth - A high-performance team in Mexico, supporting product, operations, and execution We are now bringing this platform to the United States—not as an experiment, but as a scaled replication of a proven system in a significantly larger and more competitive market. 👉 Winning in the US requires a different level of execution—and a team of exceptional operators to make it happen. Role Summary We are seeking a Head of Brick & Mortar (B&M) – USA to build and scale Birdman’s retail business from the ground up. This role owns the full B&M channel P&L and is responsible for scaling the business across: - Retail Strategy & Expansion (Natural, Specialty, Grocery, Club, etc.) - Sales & Distribution (retailers, brokers, distributors) - Trade Marketing, Merchandising & Retail Activation - Sell-Through, Velocity & In-Store Performance - Pricing, Pack Architecture & Promotions - Trade Spend Allocation & ROI 👉 This is a general management role for the retail channel, with a strong bias toward execution, profitability, and customer acquisition through retail. In the early stages, this role requires being a true builder and “jack of all trades”—personally driving key accounts, managing brokers, executing retail initiatives, and building the foundations of the channel before scaling a team. You should be equally comfortable setting strategy one hour and executing the next—from defining channel priorities and trade spend frameworks to being hands-on with buyers, merchandising plans, and in-store execution. 👉 This role requires a high level of ownership, intensity, and willingness to roll up sleeves—doing whatever is needed to drive results and build a scalable retail engine from scratch. Key Responsabilities Build and lead the B&M organization: start as an individual owner of the channel, then hire and scale a high-performing team and broker network over time Own the B&M P&L: define strategy and drive revenue, margins, and profitable growth, balancing short-term performance with long-term value creation Lead retail strategy & expansion: define channel priorities and sequencing, and personally drive early account acquisition before scaling the team Own sales & distribution (sell-in): build and manage relationships with buyers, brokers, and distributors (UNFI, KeHE, etc.), initially in a highly hands-on manner Drive sell-through & velocity (sell-out): ensure strong in-store performance through direct involvement in merchandising, promotions, and retail execution Own trade marketing & merchandising: design and execute retail activation strategies, rolling up sleeves in early stages to test and refine what works Manage trade spend with ROI discipline: treat trade spend as a customer acquisition lever, with hands-on ownership of testing, measurement, and optimization Define pricing & pack strategy: balance competitiveness, margins, and velocity through both strategic design and tactical execution Build retail playbooks: develop scalable frameworks from first principles, based on direct execution and learnings in-market Operate across strategy and execution: move seamlessly between high-level planning and day-to-day execution, doing whatever is required to drive results Collaborate cross-functionally: work closely with Marketing, Supply Chain, and Finance to ensure alignment and flawless execution Leverage omnichannel opportunities: connect retail with digital channels to maximize customer acquisition, retention, and lifetime value

• Analyze customer potential; build and maintain target customer lists • Project development and consulting for architects, general contractors and selected end customers • Acquisition of new customers • Preparation of quotations in coordination with Indoor Sales & Project Management • Follow-up on outstanding quotations • Clarify project details in collaboration with involved stakeholders • Order processing, including control and monitoring of project progress in coordination with Indoor Sales & Project Management • Organize technical training for customers and provide on-site support during projects as needed • Present and introduce new products and campaigns • Participate in trade shows and industry events

• Desenvolvimento e Configuração: Criar e manter automações complexas utilizando Flow Builder e desenvolvimento customizado em Apex. • Integrações: Sustentar e desenvolver integrações entre o Salesforce e sistemas externos. • FieldService: Sustentar e apoiar em demandas e melhorias relacionadas ao Salesforce FieldService. • Consultoria Interna: Traduzir necessidades de negócio em requisitos técnicos, sugerindo melhorias e melhores práticas da plataforma. • Atendimento ao Usuário: Apoiar os usuários finais na resolução de problemas.

Job DetailsJob Location: 1740 COFRIN DR - GREEN BAY, WI 54302Position Type: Full TimeSales Executive Cannabis Cash Management & ATM Solutions Location: Remote (U.S. based preferred) Compensation: Base Salary: $120,000 plus commission Potential: $220,000 by Year 2 Position Summary We are seeking a results driven Senior Sales Executive with experience in cannabis, ATM, or cash intensive industries to expand our footprint in cannabis retail and cultivation markets. This role is focused on delivering compliant, end to end cash management solutions for cannabis operators, including: ATM placement and management Cash recyclers and smart safes Cash logistics and vaulting coordination “Cashless ATM” and alternative payment solutions (where applicable) The ideal candidate understands the unique regulatory, banking, and operational challenges within the cannabis industry and can position our solutions as critical infrastructure for compliant, efficient cash handling. Key Responsibilities Identify and close new business with: Dispensaries Multistate operators (MSOs) Growers and processors Sell ATM and cash automation solutions that improve security, compliance, and operational efficiency Develop tailored proposals addressing: High cash volumes Limited banking access Regulatory compliance requirements Build relationships with owners, operators, compliance officers, and finance leaders Partner with internal teams to design cash management programs including: Cash pickup and logistics (CIT) Cash forecasting and reporting Equipment deployment (ATMs, recyclers, safes) Maintain strong pipeline management and forecasting discipline Stay informed on evolving cannabis regulations, payment restrictions, and industry trends Required Qualifications 5 years of B2B sales experience in one or more of the following: Cannabis industry ATM payments industry Cash management or armored services Proven ability to sell into cash intensive or regulated environments Experience with: ATM placement or ISO relationships Cash logistics or armored carrier coordination Cash handling technology (recyclers, smart safes) Strong consultative sales approach with ability to navigate compliance sensitive conversations Demonstrated success closing mid to large scale deals Preferred Qualifications Direct experience working with: Cannabis dispensaries or MSOs Cannabis compliance frameworks (state level regulations) Understanding of: KYC AML considerations Cashless ATM or alternative payment models Existing network within cannabis operators or ancillary service providers Why Join Us Rapidly growing cannabis payments and cash management sector Essential service offering in a high cash, underserved market High deal velocity with recurring revenue opportunities Remote role with national territory Significant upside tied directly to performance Ideal Candidate Profile Strong “hunter” with ability to penetrate new markets Comfortable operating in regulated and evolving industries Builds trust quickly with business owners and operators Solutions oriented with strong financial and operational acumen Motivated by high earnings potential and longterm account growth Join a company that invests in you. We offer: Competitive Medical, Dental & Vision benefits Company paid Life Insurance & Short Term Disability Paid Holidays and PTO Medical Deductible Reimbursement & Wellness Benefit Program's 401(k) with Company Match And a generous Profit Sharing Bonus that lets you share in our successQualifications