• Implement major growth initiatives in strategy, marketing, and business management • Collaborate with leadership teams to tackle business problems • Develop and implement plans for growth

• Respond to customer enquiries promptly and professionally via Gorgias across email, chat, and other integrated channels • Provide expert product advice and personalised recommendations based on customer needs, skin type, and product knowledge • Manage order-related concerns including tracking, delays, cancellations, returns, refunds, and replacements • Coordinate with the Melbourne-based Customer Service agent and wider team to ensure consistent and aligned customer experiences • Identify and escalate recurring customer concerns, complaints, or emerging trends to the relevant team members • Maintain accurate customer interaction records within Gorgias and Shopify • Support the team during promotional periods and campaign launches with timely and high-quality responses • Stay up to date with product launches, ingredients, and brand messaging to ensure accurate and on-brand communication

• Build AI visibility: You will develop the AI visibility of our clients’ shops from the ground up • Content lifecycle management: You are responsible for the ongoing content lifecycle of client projects • Conduct workshops independently: You plan, lead, and document workshops with our clients • Document client progress: You maintain workflows, guidelines, and processes • AI shop analyses and optimizations: You perform AI and shop analyses • Sprint planning and task management: You plan and maintain sprints in close coordination with your team and ensure all deadlines are met • Data management: You keep client folders up to date and secure to ensure tidy and efficient work • Support the Shopify team: You are the internal point of contact for all AI and GEO-related questions

Role Description The Director of eCommerce will lead our Amazon business and broader pure‑play eCommerce channels—including Instacart, emerging marketplace partners, and Retail Media strategy. This leader will own the commercial strategy, execution, and P&L performance for Amazon while driving excellence in content, conversion, digital shelf presence, media efficiency, and customer experience. This is a highly visible, cross‑functional role responsible for accelerating growth, deepening retailer partnerships, and elevating our brands across all digital commerce platforms. The Director will collaborate closely with Sales, Marketing, Finance, Supply Chain, and external agency partners to deliver sustainable, profitable growth. Key Responsibilities - Amazon Ownership & Strategy: - Own the Amazon business end‑to‑end across assortment, forecasting, promotional strategy, content, retail media, and operational health. - Develop and deliver the Amazon annual operating plan, including revenue, profit, and share targets. - Monitor daily/weekly business performance, identifying drivers, risks, and opportunities across traffic, conversion, media, and profitability. - Sales, Forecasting & P&L Management: - Own the P&L for Amazon and pure‑play eCommerce channels, managing trade spend, media investment, and profitability levers. - Drive accurate forecasting in partnership with Demand Planning to ensure optimal in-stock levels and avoid out-of-stocks or over-inventory. - Lead monthly performance reviews and deliver recommendations to course‑correct as needed. - Content, Conversion & Digital Shelf Excellence: - Oversee best‑in‑class PDP content, A+ content, brand stores, images, and video—ensuring SEO strength and conversion optimization. - Partner with Marketing and Creative teams to maintain aligned branding and cohesive storytelling across all eCommerce touchpoints. - Manage ongoing PDP health (variations, ratings & reviews, keyword relevance, content testing). - Media & Retail Media Strategy: - Own Amazon media strategy and execution (Sponsored Products, Sponsored Brands, Sponsored Display, DSP). - Partner with Marketing/Media teams to develop integrated Retail Media plans across Amazon, Instacart, and other platforms. - Optimize investments to deliver efficient ROAS, TACoS, and share growth. - Pure‑Play eCommerce Growth: - Lead strategy and execution for Instacart and other digital commerce partners, defining assortment, promos, content, and media plans. - Build a scalable playbook for emerging online retailers and marketplace opportunities. - Partner with customer teams and marketing to ensure consistent activation and demand creation. - Cross‑Functional Leadership: - Act as the central connector between Sales, Marketing, Supply Chain, Finance, and external agency partners. - Ensure alignment on launch plans, promo calendars, media strategy, content updates, and operational requirements. - Present insights, dashboards, and performance updates to senior leadership regularly. - Data, Insights & Optimization: - Analyze customer, shopper, and category data to inform strategy, drive decision‑making, and fuel continuous improvement. - Stay ahead of platform changes, competitive movements, algorithm shifts, and best practices. - Build and enhance dashboards, KPIs, and reporting frameworks to drive accountability and clarity. - Team Leadership: - Lead and develop a high‑performing team, including two direct reports focused on marketplace operations and retail media. - Provide coaching, prioritization, and professional development to support organizational growth. Qualifications - 7–10+ years of experience in eCommerce, with at least 5 years focused on Amazon (Vendor and/or Seller Central). - Proven track record of owning and growing a major Amazon business (preferably CPG, food & beverage, or household goods). - Strong understanding of digital merchandising, conversion optimization, platform algorithms, and search performance. - Experience leading Retail Media programs with expertise in Amazon Ads and Instacart Ads. - Deep comfort with data analysis and translating insights into clear action plans. - Strong financial acumen with experience managing P&L, forecasting, and trade/media spend. - Excellent communication, collaboration, and executive‑level presentation skills. - Ability to operate with both strategic vision and hands‑on execution. - Experience managing external agencies; previous team‑leadership experience. Why This Role Matters Amazon and eCommerce are critical growth engines for our brands. This leader will define how we win online — ensuring we drive profitable sales, strengthen retailer partnerships, and deliver a best‑in‑class experience that reflects the strength of our portfolio. This role is central to shaping the future of our digital commerce strategy and accelerating long‑term, sustainable growth. Equal Opportunity Employer All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Massimo Zanetti Beverage USA is proud to be an equal opportunity employer and we are committed to creating an inclusive workplace environment for our family of employees. MZB-USA recruits and advances qualified applicants without regard to race, ethnic or national origin, gender, sexual orientation, genetic information, age, religion, marital status, military service, veteran status, political affiliation, disability, or any other status protected by law. MZB-USA also prohibits discrimination and harassment of any kind and is fully dedicated to the safety of its workforce.