The Digital Marketing Measurement Analyst will be responsible for leading the measurement and analytical support of web marketing initiatives across campaigns, regions, and traffic sources. This role combines deep expertise in web analytics and marketing technologies with strong business acumen to help the Marketing team scale efficiently and make data-driven decisions. You will act as both a technical owner of the web measurement framework and a strategic partner to Marketing — translating complex data into actionable insights, identifying growth opportunities, and proactively pushing campaigns forward. This role requires hands-on experience with digital marketing & analytics tools, advertising platform integrations, attribution models, and BI tools, along with the ability to independently drive analysis and optimization initiatives. Challenges You’ll Meet - Lead advanced analysis of web marketing campaigns across regions, channels, and traffic sources, delivering clear insights on performance metrics such as CTR, CPC, CPA, CVR, ROAS, and LTV. - Develop and maintain a scalable web measurement framework, ensuring accurate tracking and attribution. - Configure and validate conversion tracking for advertising platforms (Google Ads, Meta, TikTok, etc.). - Analyze multi-channel user journeys and apply attribution models (First Click, Last Click, Time Decay, Data-Driven). - Identify growth opportunities by uncovering non-obvious correlations between marketing metrics, behavioral data, and regional performance. - Collaborate closely with Marketing to influence media budget allocation and campaign strategy. - Design and execute A/B tests to improve conversion rates and marketing efficiency. - Ensure data accuracy, consistency, and integrity across all marketing tools and reporting systems. Tasks - Evaluating web performance by campaigns, regions, countries, devices, and traffic sources. - Setting up and maintaining tracking plans, events, goals, and funnels. - Managing tags, triggers, and variables in GTM (client-side and server-side when required). - Supporting technical integrations between websites and advertising platforms (pixels, server-side events, conversion APIs). - Conducting behavioral analysis (user flows, drop-off points, micro-conversions). - Analyzing the impact of creatives, landing pages, and traffic quality on conversion performance. - Supporting Marketing in campaign planning with data-driven recommendations. Automating reporting processes and improving MarTech stack efficiency.

Elma Lewis Digital Project Assistant Location: Boston United States Job Description: About the Opportunity Elma Lewis Digital Project Assistants The Northeastern University Library is hiring part-time assistants for a grant-funded project supported by Boston's Community Preservation Department. The project, Black Art and Joy in Boston (and Beyond): Elma Lewis and the National Center of Afro-American Artists focuses on digitizing, cataloging, and publishing materials from four archival collections documenting the life and legacy of Elma Lewis (1921-2004). These collections include her personal papers, as well as records from the Elma Lewis School of Fine Arts, the National Center of Afro-American Artists, and its museum-highlighting her work to promote Afrocentric visual and performing arts. Part-time assistants will contribute to the descriptive work for the Elma Lewis collections, with assignments determined by project priorities. Primary responsibilities include cataloging textual materials in spreadsheets according to departmental standards and project-specific instructions from the Project Librarian. Additional tasks may involve post-production processing of digitized texts, assisting with automated captioning workflows for audiovisual materials, and developing contextual documentation about the people, places, and objects represented in the collections. The assistant will work within the highly collaborative Digital Production Services department and also partner with staff from Archives and Special Collections. The position requires some experience with metadata creation (ideally using MODS, Dublin Core, or EAD), familiarity with authority files and controlled vocabularies (such as LCSH, LCNAF, and AAT), and a demonstrated interest in inclusive cataloging and reparative description. Strong attention to detail and the ability to thrive in a collaborative environment are essential. Preferred Qualifications: - Enrollment in an ALA-accredited MLS or MLIS or equivalent experience - Professional experience with metadata schemas and item-level archival cataloging - Knowledge of controlled vocabularies and thesauri - Exposure to inclusive and reparative description principles - Attention to detail - Proven ability to work independently - Strong communication skills Hours: 15-18 hours a week. Hours can be flexible, but some availability on Tuesdays is strongly preferred. Location: Hybrid and fully remote work available. Pay Rate: $21 per hour Northeastern University is an equal opportunity/affirmative action Title IX employer. Northeastern University particularly welcomes applications from minorities, women, and persons with disabilities Position Type Temporary Additional Information Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law. This job is for a current or anticipated job vacancy. Pay Rate: $21/hour

• Lead the creation of the client's Property’s website (platform selection, structure, content, and ongoing updates) • Establish and manage social media profiles (LinkedIn, Facebook, Instagram) • Ensure consistent branding and messaging across all digital channels • Source and scrape leads from platforms such as Property Guru • Identify potential property opportunities, owners, and agents • Build and maintain a structured lead database • Support outbound targeting strategies within the Christchurch market • Develop and execute monthly email campaigns targeting Christchurch-based agents • Create engaging content relevant to market activity and opportunities • Manage email lists and campaign performance • Plan and execute regular social media content • Share property insights, listings, and market updates • Align content with lead generation and brand-building goals • Maintain and update website content (listings, blogs, insights) • Ensure website is optimised for lead capture and user experience • Support basic SEO initiatives • Monitor the Christchurch property market (residential and commercial) • Provide regular insights on: Market trends, Pricing movements, Investment opportunities

• Continuous monitoring of digital performance, assessing key metrics and KPIs across paid media channels (SEM, social media ads, video and display) to gauge the effectiveness of each campaign • Working closely with internal teams to translate business objectives into robust digital strategies, defining audience segmentation, conversion goals and channel mix • Making ongoing adjustments based on real-time data and accumulated insights, with a view to maximising the ROI and operational efficiency of campaigns • Management and control of the digital marketing budget, ensuring the intelligent and agile allocation of resources across different channels and market opportunities • Preparation of regular performance reports, translating complex data into actionable insights and strategic recommendations for key stakeholders.