The Opportunity At BetterSleep, we're on a mission to help the world sleep better. With over 85 million downloads, we're one of the most trusted wellness apps globally, helping millions of people fall asleep, stay asleep, and wake up feeling restored. We're at an inflection point. We're transforming from a content-driven sleep app into a connected sleep-health platform, where design, personalization, and behavioral science come together to create meaningful change in how people experience sleep. That means the core app experience, the thing you'd be designing, is the foundation everything else is being built on. Our team is lean, high-conviction, and moves fast. We run continuous experimentation across onboarding, subscription pricing, and content. We're building clinical screening flows, partnering with sleep specialists, and rethinking what a wellness app can do when it's backed by real science and real data. The design challenges here are not cosmetic. They're structural, behavioral, and directly tied to business outcomes. We're backed by BetterHelp and Teladoc, which gives us the resources of a public company. But we operate with startup-level ownership and speed. You won't be pushing pixels through an approval chain. You'll be shaping how millions of people interact with their sleep, every night. What are we looking for? BetterSleep is looking for a Senior Product Designer to own the design of the Core App experience. This person is passionate about creating seamless, high-impact user experiences by combining strong product intuition with insights from data, experimentation, and user behavior. The ideal candidate is detail-oriented, collaborative, and an effective communicator with a strong sense of craft across interaction design, visual design, and UX writing. This role is highly strategic and execution-focused. You will design the foundational experiences that shape how users discover value, build habits, and convert into long-term subscribers. You should be excited by the opportunity to work on personalization, feature adoption, connected care pathways, and the overall structure of the product experience. Responsibilities - Lead the design vision for BetterSleep’s core app experience in close partnership with Product and Engineering, and advocate for the user throughout the product development process - Design high-quality end-to-end user experiences that deliver a consistent, intuitive, and emotionally resonant experience across the customer journey - Own and evolve key product surfaces including core navigation, feature discovery and engagement, clinical screening and referral flows that feel seamless within the consumer app experience, and other critical moments that drive activation, trial-to-paid conversion, and retention - Craft and direct UX copy and microcopy across the product experience, including feature titling, education, and navigation, ensuring alignment with BetterSleep’s brand voice - Design for localization (text expansion, RTL considerations, etc.) to address the 6+ languages supported within the app - Collaborate with Engineers, Product Managers, and other Designers to solve user problems, navigate technical constraints, and scale product experiences effectively - Leverage internal data, experimentation results, and your understanding of human behavior to identify opportunities for improving conversion, retention, and engagement - Design for personalization and adaptive experiences, helping shape user flows that respond to individual needs, sleep goals, behaviors, and future AI-driven product capabilities - Participate in user research and competitive analysis to inform product direction and ensure a best-in-class mobile experience - Actively participate in agile processes and ceremonies - Make recommendations to management on process and tooling improvements - Ensure compliance with Android and Apple platform guidelines, stay current on new developments, and inform the team of relevant updates - Build strong relationships with stakeholders and communicate complex ideas, goals, and design rationale clearly and effectively - Mentor and guide other designers

• Take charge of the design and delivery of high-value work (Branding, Web Design, Product Design, Ads). • Manage a portfolio of 3 to 5 clients with full autonomy. • Ensure radical production velocity: deliver over 98% of tasks within promised timeframes (48–72 hours). • Connect and justify every design decision to a measurable business impact for the client.

• Take real ownership, from scrappy sketches to polished prototypes to shipped features. And then you’ll measure, learn, and do it again. • Be the Design Lead within a tight product trio (Product + Engineering + You). You won’t just “make the mockups”; you’ll shape what we build and why. • Work shoulder-to-shoulder with Product to simplify workflows, remove friction, and make our platform feel effortless. • Partner with developers throughout the build process so what ships is high-quality, intentional, and true to the design. • Help evolve and maintain our Design System, not as a static library, but as a living foundation for speed and consistency. • Run usability tests, talk to real humans, and push for insights that meaningfully improve the work. • Collaborate with Product on research plans, interviews, synthesis, the whole loop. • Look beyond tickets. Spot opportunities, challenge assumptions, and help shape the product strategy.

Senior Product Designer, Travel & Packages R5484 Location Toronto Career Track Product Mgmt & Design This role is eligible for our hybrid work model: Two days in-office.   Senior Product Designer, Travel & Packages Our Product Design and Management teams work tirelessly to understand what our customers need and make it a reality. They’re the ones who make our deals come to life and our user experience simple and intuitive.  Why this job’s a big deal: At Priceline, we don’t just book trips; we create the "aha!" moment when a traveler finds the perfect deal. Our Product Design and Management teams work at the intersection of psychology, data, and creativity to make complex travel journeys feel simple, intuitive, and—dare we say—fun.   As a Product Designer, you aren’t just moving pixels; you are the architect of the traveler’s journey. You’ll bridge the gap between user empathy and business logic, ensuring every swipe, click, and booking is accessible, delightful, and effective. You’ll partner with brilliant Product Managers and Engineers to turn ambitious ideas into high-performing reality.   In this role, you will get to: Craft Seamless Experiences - Design Holistic Journeys: Create end-to-end experiences across responsive web, iOS, and Android. You’ll go from clear wireframes and flows to high-fidelity prototypes  and design specs that guide our product development. - Master the Details: You have a "pixel-perfect" eye for detail and a talent for making information-rich pages feel light and easy to navigate. You’ll ensure that our interfaces are clean, organized, and highly functional - Pioneer AI Workflows: We’re leaning into the future. You’ll contribute to the adoption of AI-driven tools throughout the design and handoff process to work smarter, not harder.   Collaborate & Influence - Be the Connective Tissue: Partner with Product Managers to define problems and priorities. Work side-by-side with Engineering Leads to turn technical constraints into creative opportunities. - Champion Quality: Participate in design reviews and demos, ensuring the final build matches your vision for a high-quality user experience.   Listen to the Traveler - Uncover Insights: Conduct user research, interviews, and usability testing to find where our customers are struggling and how we can fix it. - Advocate for the User: Turn research findings into actionable design changes, ensuring the "voice of the customer" is the loudest voice in the room.   Scale the Vision - Evolve the System: Help grow our design systems and documentation, ensuring every team at Priceline can build faster and better using shared standards. - Iterate with Data: Use analytics and product KPIs to measure your impact. You’ll use real-world feedback to constantly polish and improve the experience. Who you are: - You have 4–6 years of experience in Product/UX design, with a portfolio that shows you know how to ship complex digital products. - You are a relentless advocate for the customer, ensuring their needs shape our product delivery. - You can translate deep user insights into practical requirements that Engineers can actually build. - You don’t just design screens; you identify reusable patterns and contribute to shared standards that enable platform-wide scalability. - You are a master of Figma and curious about the future-bonus points if you’ve experimented with AI tools for prototyping or design automation. - Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust - The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. Unquestionable integrity and ethics is essential There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.   The salary range for this position is $110,000- $135,000K CAD.   #LI-VM1 #LI-Hybrid