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CRM Specialist
Location
Portugal
Posted
65 days ago
Salary
$35K - $42K / year
Seniority
Senior
Job Description
CRM Specialist
Air Apps
• Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies. • Manage and optimize CRM workflows, segmentation, and customer lifecycle automation. • Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance. • Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics. • Optimize email templates, A/B test subject lines, and improve deliverability. • Create and maintain customer segmentation strategies for targeted campaigns. • Collaborate with marketing, sales, and product teams to personalize customer interactions. • Implement behavioral triggers and automation workflows to improve retention. • Ensure compliance with GDPR, CCPA, and email marketing regulations. • Stay up to date with CRM trends, personalization strategies, and automation best practices.
Job Requirements
- Around 3+ years of experience in CRM management, email marketing, or marketing automation.
- Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms.
- Strong understanding of email marketing best practices, segmentation, and automation workflows.
- Experience with A/B testing, personalization, and dynamic content strategies.
- Knowledge of lead scoring, drip campaigns, and customer journey mapping.
- Familiarity with HTML/CSS for email formatting is a plus.
- Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools.
- Strong attention to detail and ability to optimize email deliverability and engagement rates.
- Experience working in fast-paced, data-driven marketing environments.
Benefits
- Apple hardware ecosystem for work.
- Annual Bonus
- Top-tier Health and Life Insurance for peace of mind.
- Transportation Budget to support your commute needs.
- Coverflex benefits package for meal allowances, well-being, and more.
- Childcare support.
- Air Conference - an opportunity to meet the team, collaborate, and grow together.
- Pension Fund to support your long-term financial planning.
- Urban Sports Club membership to keep you active.
- Meals 100% free at the hub.
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Rapid7At Rapid7, our vision is to create a secure digital world for our customers, our industry, and our communities. We do this by harnessing our collective expertise and passion to challenge what’s possible and drive extraordinary impact. We’re building a dynamic and collaborative workplace where new ideas are welcome. Protecting 11,000+ customers against bad actors and threats means we’re continuing to push the envelope - just like we’ve been doing for the past 20 years. If you’re ready to solve some of the toughest challenges in cybersecurity, we’re ready to help you take command of your career. Join us.
The Customer Success Manager (CSM) acts as a trusted partner to Rapid7 customers, helping them maximise the value of their cybersecurity investments. In this role, you will leverage your product expertise and domain knowledge to support customers in achieving their security goals while driving platform adoption and long-term success. About the Team The Customer Success team is responsible for ensuring customers achieve meaningful outcomes with Rapid7 solutions by building strong, trusted relationships and delivering strategic guidance throughout the customer lifecycle. Customer Success operates at the centre of the business, collaborating closely with Sales, Product, Support, and Engineering to advocate for customer needs and deliver a seamless experience. The team plays a critical role in shaping customer strategy, influencing product direction through feedback, and ultimately contributing to revenue growth through renewals and expansion. This is a fast-paced, customer-centric environment where strong communication, accountability, and cross-functional collaboration are key to success. About the Role As a Customer Success Manager, your primary responsibility will be to guide customers in realising the full value of their Rapid7 products to support their cybersecurity objectives. Specifically, your focus will be to: - Build and maintain strong, strategic relationships with key customer stakeholders - Act as the primary point of contact to address inquiries, resolve issues, and drive customer satisfaction - Provide product and domain expertise to ensure customers effectively adopt and optimise Rapid7 solutions - Lead key customer engagements such as status reviews and Executive Business Reviews - Identify and mitigate risks within customer accounts to support retention and renewal - Advocate for customer needs internally to influence product and service improvements The skills and qualities you'll bring include: - 2+ years in Customer Success, Account Management, or Consulting within SaaS or high-tech (cybersecurity preferred) - Strong interpersonal and communication skills, with proficiency in Dutch and English - Takes ownership of customer outcomes, follows through on commitments, and proactively addresses challenges to ensure long-term success - Effectively partners with Sales, Product, Support, and Engineering to deliver a seamless customer experience and resolve issues efficiently - Ability to develop customer strategies and drive product adoption for measurable ROI - Communicates complex ideas simply and effectively to both technical and non-technical stakeholders, building trust and credibility - Solid understanding of technical concepts and security frameworks - Strong project management, prioritisation, and problem-solving abilities - Core Value Embodiment: Embody our core values to foster a culture of excellence that drives meaningful impact and collective success. We know that the best ideas and solutions come from multi-dimensional teams. That's because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don't be shy - apply today. #LI-KB2 About Rapid7 At Rapid7, our vision is to create a secure digital world for our customers, our industry, and our communities. We do this by harnessing our collective expertise and passion to challenge what's possible and drive extraordinary impact. We're building a dynamic and collaborative workplace where new ideas are welcome. Protecting 11,000+ customers against bad actors and threats means we're continuing to push the envelope just like we' ve been doing for the past 20 years. If you 're ready to solve some of the toughest challenges in cybersecurity, we're ready to help you take command of your career. Join us.




