• Own design, creation, and governance of all sales eLearning content in alignment with IFS strategy and tooling. • Develop and maintain role-based and GTM-agnostic curricula that support new hire onboarding, AI adoption, ongoing enablement, and product/process readiness. • Partner cross-functionally with SMEs, sales leadership, and the Digital Learning Team to transform complex knowledge into scalable, engaging content (microlearning, video, simulation, eLearning). • Serve as the curriculum architect and content program owner of the IFS Sales Academy – the central hub for seller L&D. • Govern updates to training content at scale, ensuring all learning assets reflect current messaging, systems, and processes. • Ensure the consistency and quality of learning paths by applying the IFS Enablement Framework and modern instructional design practices. • Maintain a rigorous update and content hygiene cadence to ensure version control and relevance across global regions. • Measure content effectiveness using learner feedback, assessments, and performance metrics to inform continuous improvement

• Develop and implement strategic sales plans to accommodate corporate goals and achieve regional sales quota. • Direct sales forecasting activities, hold team accountable to forecast via CRM, set performance goals accordingly. • Motivate, lead, and inspire field sales personnel to perform to their best abilities. • Provide necessary training, coaching, and conduct regular field visits to develop clinical and sales employees. • Remove barriers and impediments to success, within scope. • Ensure that corporate policies and procedures are followed. • Acts as a conduit for information to the home office. • Drive to exceed targets for sales, expense controls, and account penetration. • Develop robust and compelling strategic business plans updated on a quarterly basis including plans on new opportunities. • Monitor, guide, and coach sales team to achieve business targets, improve selling skills (strategic and tactical) and productivity, and build sustainable customer relationships. • Identify customer, competitor, and other regional issues and communicate to appropriate personnel. • Attend trade shows and sales meetings as needed. • Communicate, model, and monitor conformance to company ethical standards of conduct.

Western Regional Sales Manager – SPI Lighting (Corporate Headquarters, Mequon, WI) Are you a proven, high-impact sales leader ready to move beyond the ordinary and truly shape a market? We are a highly reputable company in lighting solutions seeking a strategic and dynamic Western Regional Sales Manager to oversee a key, high-potential territory. We need a strong outside sales contributor who brings not just a track record, but a strategic blueprint for expanding our market presence and driving significant revenue growth within our western region of the country. If you possess deep commercial lighting experience, have built a powerful network, and are driven to achieve market dominance through strategic leadership and channel management, step into this opportunity where your vision dictates our success. If you are hungry for travel and results, this is where you need to be! Motivated and ready to thrive in a dynamic environment that will reward your contributions! Key Responsibilities - Regional Strategy & Growth: Execute comprehensive sales strategies to achieve and exceed regional revenue and profitability targets. - Channel Management: Cultivate and maintain strong relationships with key customers, lighting distributors, electrical wholesalers, contractors, architects, and engineering firms. - Market Analysis: Monitor market trends, competitor activities, and customer needs to identify new business opportunities and inform product strategy. - Sales Forecasting: Accurately forecast regional sales, manage pipeline, and report on key performance indicators (KPIs) to executive leadership within marketing and new product development. - Product Expertise: Maintain deep technical knowledge of our lighting product portfolio (e.g., LED, controls, commercial/industrial fixtures) to effectively support the sales team. Qualifications - Experience: Minimum of 3 – 7 years of progressive outside sales experience within the lighting, electrical, or related construction/building materials industry. - Industry Knowledge: Deep understanding of lighting technology, applications, distribution channels, and sales cycles is mandatory. - Business Acumen: Strong financial and analytical skills, with the ability to manage budgets and analyze sales performance data. - Communication: Excellent verbal, written, and presentation skills, with the ability to communicate effectively at all levels. - Travel: Ability and willingness to travel frequently (estimated 75%) throughout the assigned territory. - Education: Bachelor’s degree in Business, Marketing, Engineering, or a related field is preferred. What We Offer - Competitive Compensation: A strong base salary and performance bonuses. - Comprehensive Benefits: Health, dental, vision, 401(k) match, and paid time off. - Career Growth: Significant opportunities for professional development and advancement within a market leader. - Confidentiality: Your application and candidacy will be handled with absolute discretion and professionalism.

• Build and maintain the full commercial content library: one-pagers, pitch decks, battle cards, objection-handling guides, talking points, email templates, and co-branded materials, organized by audience (health plan account executives, brokers/consultants, benefits navigation platforms, employer HR and benefits leaders) and sales stage • Translate clinical evidence, outcomes data, and product capabilities into clear, compelling commercial messaging. This is not a hand-off-to-product-marketing role, you own the narrative. • Direct design execution alongside our contract designer; you’re writing the brief, structuring the story, and ensuring the final asset is field-ready, not just polished • Own distribution in partnership with our Partner Manager, ensuring assets are actually reaching the right partners at the right time, not sitting in a folder • Build onboarding and training for both internal sellers and channel partners so they can accurately articulate Cylinder’s value, differentiation, and ROI story • Coordinate enablement around key moments: product launches, seasonal campaigns (e.g., IBS Awareness Month, Mental Health Awareness Month), and partner-specific co-sell pushes • Develop and tailor commercial messaging across Cylinder’s full portfolio of partnerships, ensuring content is relevant, strategically aligned, and reflective of the unique needs and nuances of each partner type, including health plans, PBMs, navigation partners, and consultants/brokers. • Maintain competitive positioning across the GI virtual care landscape and keep internal and partner teams current on how to handle it in the field • Track content usage and enablement performance; bring data back to marketing and sales to inform what to build next • Support RFP responses and customized materials for strategic accounts and partner opportunities