• Build and maintain the full commercial content library: one-pagers, pitch decks, battle cards, objection-handling guides, talking points, email templates, and co-branded materials, organized by audience (health plan account executives, brokers/consultants, benefits navigation platforms, employer HR and benefits leaders) and sales stage • Translate clinical evidence, outcomes data, and product capabilities into clear, compelling commercial messaging. This is not a hand-off-to-product-marketing role, you own the narrative. • Direct design execution alongside our contract designer; you’re writing the brief, structuring the story, and ensuring the final asset is field-ready, not just polished • Own distribution in partnership with our Partner Manager, ensuring assets are actually reaching the right partners at the right time, not sitting in a folder • Build onboarding and training for both internal sellers and channel partners so they can accurately articulate Cylinder’s value, differentiation, and ROI story • Coordinate enablement around key moments: product launches, seasonal campaigns (e.g., IBS Awareness Month, Mental Health Awareness Month), and partner-specific co-sell pushes • Develop and tailor commercial messaging across Cylinder’s full portfolio of partnerships, ensuring content is relevant, strategically aligned, and reflective of the unique needs and nuances of each partner type, including health plans, PBMs, navigation partners, and consultants/brokers. • Maintain competitive positioning across the GI virtual care landscape and keep internal and partner teams current on how to handle it in the field • Track content usage and enablement performance; bring data back to marketing and sales to inform what to build next • Support RFP responses and customized materials for strategic accounts and partner opportunities

Role Description Responsible for pricing of Mainframe, Mainframe Software and Maintenance. This includes the entire special bid process and bundling of additional products. - Building and managing an efficient workflow for completing pricing requests from Account Execs - Assisting in the development of tools and processes for mainframe pricing - The work is so highly specialized that the person filling the job is hired for his or her expertise and ability to perform that job duty. - Serious consequences would result if the employee were not required to perform the job duty. Qualifications - Excellent verbal and written communication skills. - Ethical and Critical Thinking - Excellent interpersonal and customer service skills. - Excellent sales and customer service skills. - Excellent organizational skills and attention to detail. - Excellent time management skills with a proven ability to meet deadlines. - Strong analytical and problem-solving skills. - Strong supervisory and leadership skills. - Ability to prioritize tasks and delegate them when appropriate. - Ability to function well in a high-paced and stressful environment. - Proficient with Microsoft Office Suite or related software. Requirements - Prolonged periods of sitting at a desk and working on a computer. - Must be able to lift up to 15 pounds at times.

The Challenge 🦅 We built the largest and most successful health and wellness brand in Mexico—scaling to $100M+ in a market ~11x smaller than the US. Now we are scaling the US from $10M to $300M+ in the next 5 years. Brick & Mortar will be a critical pillar of that growth. We are looking for a Head of B&M Sales for the USA to build this channel from the ground up—from first accounts to a $100M+ retail business. This is not a role to manage existing distribution. This is a role to create it, scale it, and make it work at shelf. You will own the retail channel end-to-end: strategy, sales, trade marketing, merchandising, operations, and full P&L—with accountability not only for distribution (sell-in), but more importantly for velocity and repeat purchase (sell-out). Critically, this role requires a P&L mindset oriented toward customer acquisition and long-term value creation—deploying trade spend and retail investments not just to drive short-term volume, but to acquire customers efficiently and maximize repeat purchase and lifetime value over time. We are specifically looking for leaders who: - Have built (from near zero) and scaled a brand in US retail to $50M–$100M+ - Know how to go from no distribution → national expansion → strong sell-through - Have deep relationships across retailers, brokers, and distributors (UNFI, KeHE, etc.) - Know how to deploy trade spend with discipline and ROI focus, treating it as an investment in customer acquisition - Are obsessed with sell-out, repeat purchase, and long-term profitability - Operate as owners of the channel, not account managers 👉 The opportunity is to build and scale the retail engine of a proven $100M+ brand in the largest market globally. We offer competitive compensation and performance incentives aligned with top market standards, along with meaningful equity upside (phantom stock) tied directly to the value created as the business scales. This is designed for individuals who want to build again—and have meaningful participation ($) in the value they create. This is not for everyone—and it’s not designed to be. The Brand 🪴 Birdman is a high-growth health and wellness company building the future of clean, plant-based, and sustainable nutrition. We are driven by the belief that performance and wellbeing should not come at the expense of animals, health, or the planet. Over the past 10 years, we have built Mexico’s leading health and wellness brand, scaling to $100M+ in revenue with strong profitability and consistent execution. What differentiates Birdman is that the core pieces required to win are already in place: - Proven track record of building and scaling a category-defining brand through winning products, operational excellence, and strong brand equity - Winning products with strong consumer validation, high repeat purchase, and best-in-class taste - Vertically integrated manufacturing, providing cost, quality, and speed advantages - Established supply chain and operational infrastructure, ready to scale without incremental capex - Strong cash flow from a profitable core business, funding US and international expansion - Access to additional capital if required, providing flexibility to accelerate growth - A high-performance team in Mexico, supporting product, operations, and execution We are now bringing this platform to the United States—not as an experiment, but as a scaled replication of a proven system in a significantly larger and more competitive market. 👉 Winning in the US requires a different level of execution—and a team of exceptional operators to make it happen. Role Summary We are seeking a Head of Brick & Mortar (B&M) – USA to build and scale Birdman’s retail business from the ground up. This role owns the full B&M channel P&L and is responsible for scaling the business across: - Retail Strategy & Expansion (Natural, Specialty, Grocery, Club, etc.) - Sales & Distribution (retailers, brokers, distributors) - Trade Marketing, Merchandising & Retail Activation - Sell-Through, Velocity & In-Store Performance - Pricing, Pack Architecture & Promotions - Trade Spend Allocation & ROI 👉 This is a general management role for the retail channel, with a strong bias toward execution, profitability, and customer acquisition through retail. In the early stages, this role requires being a true builder and “jack of all trades”—personally driving key accounts, managing brokers, executing retail initiatives, and building the foundations of the channel before scaling a team. You should be equally comfortable setting strategy one hour and executing the next—from defining channel priorities and trade spend frameworks to being hands-on with buyers, merchandising plans, and in-store execution. 👉 This role requires a high level of ownership, intensity, and willingness to roll up sleeves—doing whatever is needed to drive results and build a scalable retail engine from scratch. Key Responsabilities Build and lead the B&M organization: start as an individual owner of the channel, then hire and scale a high-performing team and broker network over time Own the B&M P&L: define strategy and drive revenue, margins, and profitable growth, balancing short-term performance with long-term value creation Lead retail strategy & expansion: define channel priorities and sequencing, and personally drive early account acquisition before scaling the team Own sales & distribution (sell-in): build and manage relationships with buyers, brokers, and distributors (UNFI, KeHE, etc.), initially in a highly hands-on manner Drive sell-through & velocity (sell-out): ensure strong in-store performance through direct involvement in merchandising, promotions, and retail execution Own trade marketing & merchandising: design and execute retail activation strategies, rolling up sleeves in early stages to test and refine what works Manage trade spend with ROI discipline: treat trade spend as a customer acquisition lever, with hands-on ownership of testing, measurement, and optimization Define pricing & pack strategy: balance competitiveness, margins, and velocity through both strategic design and tactical execution Build retail playbooks: develop scalable frameworks from first principles, based on direct execution and learnings in-market Operate across strategy and execution: move seamlessly between high-level planning and day-to-day execution, doing whatever is required to drive results Collaborate cross-functionally: work closely with Marketing, Supply Chain, and Finance to ensure alignment and flawless execution Leverage omnichannel opportunities: connect retail with digital channels to maximize customer acquisition, retention, and lifetime value

• Analyze customer potential; build and maintain target customer lists • Project development and consulting for architects, general contractors and selected end customers • Acquisition of new customers • Preparation of quotations in coordination with Indoor Sales & Project Management • Follow-up on outstanding quotations • Clarify project details in collaboration with involved stakeholders • Order processing, including control and monitoring of project progress in coordination with Indoor Sales & Project Management • Organize technical training for customers and provide on-site support during projects as needed • Present and introduce new products and campaigns • Participate in trade shows and industry events