Job Title: Performance Marketing Manager Employment Type: Full-Time (Remote) Working Hours: U.S. Time Zones About the Role We’re hiring a Performance Marketing Manager who knows how to turn budget into pipeline. This is not a “set it and forget it” role. You’ll own strategy, execution, and optimization across paid channels — with clear accountability for results. You’ll manage multi-platform campaigns across Google, Meta, LinkedIn, X (Twitter), Reddit, TikTok, and emerging channels. The goal is simple: generate qualified leads and profitable growth while improving efficiency month over month. If you think in funnels, obsess over metrics, and test relentlessly — this role is for you. What You’ll Own 1. Paid Media Strategy & Execution - Build and manage performance campaigns across Google Ads, Meta, LinkedIn, X, Reddit, TikTok, and other paid channels. - Design full-funnel strategies for B2B lead generation and sales growth. - Launch campaigns from scratch — structure, targeting, tracking, creative direction, and optimization. - Write high-converting ad copy and collaborate on creative production. - Align messaging across paid, organic, and content efforts. 2. Optimization & Scaling - Monitor campaigns daily and make proactive adjustments. - Run structured A/B tests across creatives, audiences, bidding strategies, and landing pages. - Optimize budgets, bids, and targeting to improve CPA and ROAS. - Identify scaling opportunities while maintaining efficiency. - Stay ahead of algorithm shifts, privacy updates, and platform best practices. 3. Analytics & Reporting - Track and analyze performance metrics: CTR, CPC, CPL, CPA, ROAS, CVR. - Use Google Analytics, Tag Manager, and platform dashboards to evaluate attribution and funnel performance. - Build clear performance reports with insights — not just numbers. - Translate data into actionable strategy shifts. 4. Cross-Team Collaboration - Work closely with marketing and sales to align campaigns with revenue goals. - Provide data-backed creative feedback to improve messaging and visuals. - Contribute to broader growth initiatives across paid, content, and lifecycle marketing. Required Experience - Minimum 3+ years of hands-on paid media management across Google Ads, Meta, and LinkedIn (platform-native experience required; not agency oversight only). - Proven track record of reducing CPA and scaling profitable campaigns with documented results (ROAS improvement, budget scaling, CPL reduction). - Strong B2B lead generation experience with measurable pipeline impact. - Deep understanding of PPC fundamentals — bidding strategies, quality score, audience segmentation, keyword strategy, retargeting, and funnel optimization. - Advanced knowledge of attribution models and conversion tracking, including pixel setup, event tracking, UTM structuring, and multi-touch attribution. - Hands-on experience with Google Analytics (GA4) and Google Tag Manager — must be comfortable auditing and troubleshooting tracking setups. - Ability to independently launch campaigns from scratch (strategy → build → tracking → optimization → reporting). - Strong ad copywriting skills focused on conversion, testing angles, and audience psychology. Preferred Experience - Familiarity with CRM and automation platforms (HubSpot, Salesforce, Marketo). - Funnel marketing and advanced audience segmentation experience. - Google Ads and/or Meta certifications. - Experience managing multiple client accounts or large ad portfolios. - Creative tools proficiency (Canva, Adobe Creative Suite). What a Typical Day Looks Like - Review dashboards and performance trends. - Adjust bids, budgets, targeting, and creatives. - Launch new campaigns or experiments. - Coordinate with design and content teams. - Analyze funnel data and identify bottlenecks. - Prepare performance insights and recommendations. Execution. Testing. Optimization. Repeat. KPIs You’ll Be Measured On - Click-Through Rate (CTR) - Cost Per Lead (CPL) / Cost Per Acquisition (CPA) - Return on Ad Spend (ROAS) - Conversion Rate - Lead or Revenue Growth - Budget Efficiency Performance is measurable. So is success. Interview Process - Application Review – Experience and alignment assessment. - Initial Interview – Paid media background and strategic thinking discussion. - Technical Interview – Campaign deep dive and real-world scenario evaluation. - Final Interview – Leadership alignment and long-term fit conversation. #Meta

• Support and implement paid search strategies aligned with client goals and industry verticals. • Conduct keyword research and competitor analysis to identify high-performing search opportunities. • Write ad copy for search and display campaigns that is aligned with brand guidelines and designed to drive clicks and conversions. • Build and launch campaigns across Google Ads, Microsoft Ads, and other platforms, including Shopping, Local Services, Performance Max, and YouTube Ads. • Monitor budgets, bidding strategies, and pacing to maximize ROI and meet performance goals. • Implement and manage conversion tracking through Google Tag Manager, Google Ads, and GA4. • Analyze campaign performance and make ongoing optimizations to ad copy, keywords, targeting, and bidding. • Prepare performance reports and provide actionable recommendations based on data insights. • Stay current on platform updates and best practices across major PPC channels.

• The Paid Media Specialist builds, launches, and manages paid media campaigns across Google Ads and Meta Ads according to established agency best practices and SOPs. • They execute routine optimizations, including keyword expansion, negative keyword management, bid adjustments, and ad copy testing. • Monitoring daily performance and budget pacing across a high volume of assigned accounts is critical to ensure targets are met. • They troubleshoot basic underperforming campaigns and implement corrective actions based on data analysis. • They generate accurate and timely performance reports for assigned clients using internal tools. • This specialist analyzes campaign data to identify basic trends and provide actionable insights for performance improvement. • They also ensure conversion tracking and pixels are functioning correctly, escalating complex technical issues to senior team members or the Analytics team. • The specialist actively participates in 1:1 meetings, team training, and mentorship sessions to develop technical skills and strategic knowledge. • They maintain up-to-date certifications for Google Ads and Meta Ads and stay informed on platform updates, industry trends, and new features.

*Please note: The expected work hours for this role are 9am to 5pm California time (PDT/PST). About the company: Founded by ex-Apple Product and Engineering leaders, ASSA ABLOY Level is redefining the smart home with technology that is simple, intuitive, useful, and invisible. At Level, we take a unique approach to designing products - one that shifts focus from what we make to how we make it and who we make it for. It's an approach that results in elegant and unique solutions, raising the bar for the entire smart home ecosystem. Now part of the Assa Abloy family, a global leader in access solutions, Level is positioned to accelerate innovation and expand our reach even further. This partnership strengthens our ability to deliver world-class smart home experiences while maintaining the vision and design excellence that have always set us apart. About the role: We are seeking a highly analytical, strategic, and growth-minded Performance Marketing Manager to accelerate our direct-to-consumer revenue. Reporting directly to the VP of Product Marketing, you will be the driving force behind our digital customer acquisition, ecommerce growth, and performance strategy. Stepping into a well-established DTC ecosystem, your mission will be to unlock our next phase of aggressive ecommerce growth, scale our paid digital channels, and introduce Level's beautifully designed, premium smart locks to a wider audience of homeowners and tech enthusiasts. What You'll Do · Conversion Rate Optimization (CRO): Partner with the e-commerce and web development teams to design and implement rigorous A/B testing across landing pages and the Shopify purchasing funnel. · Cross-Functional & Creative Collaboration: Work closely with the Brand Marketing, Creative, and Product teams to ensure all performance campaigns align with Level's "invisible design" ethos and premium brand identity. · Performance Marketing Strategy: Lead the end-to-end digital marketing strategy for Level.co, managing and scaling paid acquisition channels including Paid Search (Google Ads), Paid Social (Meta, TikTok, Pinterest), Affiliate, and Display. · Budget & KPI Ownership: Manage the DTC media budget, allocating spend efficiently to meet and exceed ambitious targets for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Cost Per Action (CPA), and Lifetime Value (LTV). · Data & Analytics: Utilize Google Analytics (GA4) and other attribution tools to build transparent performance dashboards. Deliver actionable business insights and strategic pivots directly to Marc Lee and the executive team. · Agency Management: Act as the primary point of contact for external performance marketing, media buying agencies, and affiliate networks, ensuring high-quality output and tight alignment with Level's aggressive growth goals. Who You Are · Experienced: 5+ years of experience in DTC performance marketing, growth marketing, or digital acquisition, ideally within consumer electronics, smart home technology, or premium consumer hardware spaces. · Scale-Proven: A proven track record of accelerating e-commerce revenue for a consumer brand. · Technical Expert: Deep, hands-on expertise with major ad platforms (Google Ads, Meta Ads Manager, TikTok Ads) and e-commerce analytics tools (GA4, Shopify). · Analytical Mastermind: You are deeply proficient with data, mastering attribution models and customer journey mapping. You know exactly which levers to pull to improve ROI. · Brand Conscious: You have a strong appreciation for design and understand how to drive aggressive direct-response metrics without sacrificing a premium, minimalist brand identity. · Collaborative Leader: You thrive in a fast-paced environment, are an excellent communicator, and are excited to build on past channel successes to push our DTC engine to new heights. What We Offer · Competitive base salary and performance-based bonuses · Comprehensive health, dental, and vision insurance. · The agility and culture of a tech startup combined with the global scale and stability of ASSA ABLOY. · Generous Paid Time Off (PTO) and paid holidays. · Complimentary Level Lock products to seamlessly upgrade your own home! Why Join Us? · Work with a passionate team building one of the most design-forward brands in the smart home category. · Gain hands-on experience shaping the ecommerce experience for innovative hardware products used by customers around the world. · Enjoy the flexibility of a fully remote team with occasional opportunities to collaborate in person. Compensation & Benefits: · The salary range for this role is $135K-$165K, along with a performance bonus target, and we consider a broad scope of factors when making compensation decisions. · In addition, we provide a comprehensive benefits package including paid time off, a 401(k) plan, education assistance, and an environment that reflects our commitment to our employees. Level Home Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, disability or genetic information, sex, sexual orientation, gender identity, or national origin. A note to recruitment agencies: Please don't reach out to Level employees or leaders about our roles -- we've got recruiting covered. We don't accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes. Thank you for your understanding. We are the ASSA ABLOY Group Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.