Location: Rochester, MN (Remote) Duration - 8 months​ · The Marketing Manager will provide strategic marketing consultation and guidance to various internal clients. The manager will be responsible for day-to-day operations to build, execute, measure and monitor marketing strategies, tactics and plans to support client's mission, strategic plan, and business objectives. Significant marketing experience and a deep knowledge of project management is required for success. The Manager will possess the ability to proactively assess consumer and business needs, including review of market opportunities and audience identification. · This individual will also facilitate market research and competitive analysis, synthesize findings and advocate for products and services that are in line with the organization's mission and vision. Responsibility for measurement and reporting and assigned marketing budgets. · The role requires critical thinking and strong project management skills to execute complex and cross-functional projects through the entire project life cycle, from project concept to launch, including marketing plan development and implementation, to achieve objectives, and measures results against business needs. · The individual should also possess a robust understanding of modern marketing technology and industry standard best practices to elevate marketing programs for maximum impact, creativity, and operation excellence. · The Marketing Manager has strong interpersonal skills as well as strategic counselling and leadership experience to manage, motivate and mentor others, including external vendors. · The manager will be able to work independently as well as collaboratively with highly visible stakeholders, both internally and externally, including physicians, administrators, governing bodies and others. · May manage vendor and/or agency relationships and functions as the lead in the vendor selection process. Main Job Duties and Responsibilities · Partner across teams to manage and coordinate all marketing, advertising, and other campaign activities in support of stated business objectives. · Facilitate market research to determine market requirements for existing and future products. Evaluate and analyze customer research, current market conditions and competitor information. · Identify and develop deep understanding of target audience needs and be an advocate for product, service or project. · Develop relationships and deep understanding of key business needs and stated targets to determine integrated marketing strategies that get results · Evaluate, analyze, develop, and measure marketing strategies based on target audiences, market research and business plans, and continually assess consumer and business needs to ensure alignment. · Responsible for market intelligence through identification and analysis of internal and external data relevant to the market and able to synthesis finding to plan development · Develop and implement marketing plans and projects for new and existing products and services. Expand on existing plans to include digital marketing platforms. · Manage the execution for marketing plans and projects and monitor, review, and report on progress, including return on investment and key performance metrics. · Manage complex and cross-functional projects through entire project life cycle. · Define and manage relevant marketing budgets. Create and deliver marketing presentations. · Coordinate and act as a liaison with external agencies and manage vendor and/or agency relations/selection process. Monitor industry best practices and make recommendations for continuous improvement. Ability to mentor and manage direct reports. Required Skills & Experience: · 5 years of marketing experience. · Experience in all aspects of developing and managing marketing strategies and budgets · Project management experience in implementing tactical marketing programs Comprehensive digital marketing skills Preferred Skills & Experience: · Experience with growth marketing, with proven track record of driving adoption, engagement, or retention. · Excellent analytical and communication skills. · Entrepreneurial approach, high tolerance for ambiguity. · Ability to work independently, influence, and communicate across all levels of management in both marketing and cross-functional teams. · Passion for consumers, with a demonstrated ability to use insights and data to improve the customer experience. · Collaborative communication skills - Possess ability to engage with all stakeholders, internally and externally, to facilitate cross-functional collaboration and successfully manage diverse teams through effective verbal and written communications. · Technological and digital marketing skills – Possess contemporary knowledge of digital tools, platforms and channels and a good understanding of marketing technology. · Critical thinking skills – Have the ability to understand dynamic and sensitive situations and problems, identify cause and effect relationships and develop effective strategies. · Analytical skills – Possess agility with analytical tools and have the ability to process, analyze and utilize large quantities of data efficiently. · Creativity and innovation – Think out of the box and be able to develop new concepts and devise unique marketing campaigns. · Personal Motivation - A commitment to meeting deadlines with a high-quality product Sense of urgency, a strong work ethic, flexibility, and creativity. · Education - Bachelor's degree in Business Administration or related field · Preferred Education - Master’s degree preferred Required Skills · Strategic Marketing Consultation · Marketing Strategy Development · Marketing Tactics Execution

Threshold Brands, backed by private equity, is a powerhouse multi-brand franchisor boasting over $375 million in annual system-wide sales. Our impressive portfolio of 10 brands is dedicated to enhancing homeowners’ lives. Among our standout brands are MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Granite Garage Floors, Sir Grout, Mold Medics, and Miracle Method. Job Description: POSITION SUMMARY The Local Marketing Specialist plays an integral role in the Marketing Department, providing support for the overall health of the team. You will serve as the onboarding resource to new franchise owners seeking marketing assistance in their local markets. You will coach franchisees on marketing best practices and help with the planning and implementation of their launch marketing plans. This is a high support role where you would be collaborating with the marketing team and proactively consulting franchise owners with optimizing their marketing plan, leveraging sales driving opportunities, and guiding franchisees on implementing our marketing model. KEY ACCOUNTABILITIES - Assist Marketing Department in planning and supervising marketing operations to achieve revenue growth and brand awareness goals - Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities - Prepare launch marketing plans to support franchisee goals around brand awareness, website traffic and customer acquisition and retention - Lead Marketing virtual training for franchisees on subjects such as execution of marketing plan, understanding digital marketing, and executing direct mail - Work cross-functionally with internal Operations, Sales, Onboarding and Digital teams - Manage the on-boarding marketing process through the first two years of a franchisee’s tenure with MaidPro. - Participate in regular franchisee check-in calls to ensure plan follow-through and adjust the plan according to KPI’s - Respond to franchisees’ marketing-related questions and offer relevant marketing resources - Review accuracy of franchisee marketing performance data and identify opportunities for improving ROI - Provide continual feedback to the internal team to help strengthen the overall onboarding process - Participate in annual Threshold Convention and attend monthly regional franchisee meetings; present when necessary - Stay up to date with the latest marketing trends and competitor activities - Maintain a portfolio and working relationship with franchisees KNOWLEDGE, SKILLS AND ABILITIES - Bachelor's degree in marketing or relevant field - 2 - 4 years of marketing or other relevant business experience - Comfortable with data and analytics and providing business analysis - Franchisee experience a plus - Experience in a support and / or consulting role - High proficiency in Microsoft Office suite, especially Excel and Powerpoint - Experience / proficiency with Salesforce - Well versed in Google Workspace (Gmail, G-Chat, Google Drive, etc.) is preferred - Effective listening, strong verbal/phone and written communications skills - High comfort level coaching and advising small business owners - Ability to communicate confidently as an expert in your field - Easily builds trust and rapport with a natural tendency to provide a high degree of personal support - Strong organizational and time management skills; ability to handle many accounts at once - Ability to spot emerging trends Disclaimer: This job description is not intended to be all-inclusive. Salary Range: $60,000 - $69,000 WORKING AT THRESHOLD BRANDS This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers! A company that believes in balance between work-life, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence! If these beliefs ring true to you, we invite you to read on. What do we do? We help entrepreneurs achieve their lifelong dream of success through business ownership. As a multi-brand franchisor, we plan to deliver multiple home services through individually owned and operated franchisee throughout the United States and Canada. We help our brands deliver superior customer service by providing a high touch National Contact Center, cutting-edge technology, fun and upbeat marketing, and business coaching that adds real value. In a nutshell, our vision is to be a franchisee-friendly company, empowering entrepreneurs to deliver exceptional services to their communities. What are our roots? It all began in August 2020, when our flagship franchise, MaidPro, partnered with The Riverside Company (a private equity sponsor). Since then, we’ve been moving at a rapid speed growing both organically and through acquisitions. Today, we are 10 brands strong, supporting MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Sir Grout, Granite Garage Floors, Mold Medics and Miracle Method. Our strategy is to keep adding great-performing brands to our portfolio, so we’re not slowing down. We’re headquartered in Boston, Massachusetts, but really, we’re all over the map, with more than 400+ franchise locations across North America. COMPANY CULTURE Who are we? We are a collection of entrepreneurs, out-of-the-box thinkers, hospitality minded innovators. We thrive in a fast-paced, high-energy environment and we are steadfastly committed to adding value to everything we do. Who do we want on our team? We look for people who are natural learners, passionate about their careers and love to help businesses grow. Why work here? We provide a fun place to work where people are nice, learning is continuous, individuality is respected, and your cutting-edge ideas are welcomed. At the same time, we’re straight shooters. We support each other but we also challenge each other. You will be challenged every day, but it will be the best job you ever had.

Job DetailsJob Location: Dallas TX - Dallas, TX 75251Position Type: Full Time 30-40 hours per weekEducation Level: 4 Year DegreeSalary Range: $58,000.00 - $62,000.00 SalaryTravel Percentage: Up to 25%Job Shift: Day Monday - FridayJob Category: MarketingJOB TITLE: Marketing Specialist REPORTS TO: Marketing Manager, Property Marketing DIRECT REPORTS: No Who We Are BH Management, LLC is a people-first multifamily owner and operator that grew from a small startup into one of the nation's largest commercial real estate companies. Founded in 1993, BH is celebrated for its simple commitment to doing business the right way and investing in its team. Today, BH manages over 100,000 units, employs over 2,800 people, owns its processes in-house, and is praised by Fortune Magazine as the “Best Workplace for Women,” “Best Workplace for Millennials,” and “Best Workplaces for Diversity.” Powered by innovation and a can-do attitude, BH improves daily, striving to construct a smarter way to live, invest, manage, and grow. BH is passionate about setting the standard in the multifamily industry. We are a welcoming band of go-getters who think big, sweat the details, and take our work (but never ourselves) too seriously. We set our sights high, own our mistakes, and turn lemons into lemonade. We are incredibly proud of where we’ve come and are ready to tackle what’s next. Come join us! Role Overview As the Marketing Specialist, you’ll have a big mission. You will play a critical role in shaping and executing strategic marketing initiatives for BH communities nationwide. You bring a deep understanding of the prospect and resident lifecycle, along with how variables such as submarket, asset class, unit mix, amenities, brand positioning, incentives, and budget inform effective marketing strategies. You translate these insights into tailored, data‑driven plans that support each community’s unique goals. In this role, you help bring our promise that “living here means living more” to life through compelling, informative, and results‑focused marketing campaigns. You are a collaborative partner and confident advocate, guiding and supporting onsite teams in the execution of campaign objectives, messaging, and multi‑channel promotions. Your work directly supports leasing performance and strengthens each community’s market presence. Represents the company professionally and courteously. As you can likely tell, 'how' things are done matters just as much as ‘what’ was done here at BH! While this is a remote position, we are only able to hire candidates who reside in the following states due to employment eligibility requirements: AL, AZ, CO, CT, FL, GA, IA, IL, IN, KS, KY, LA, MO, MN, NC, NE, NV, NY, OH, OK, SC, TN, TX, and VA. Key Responsibilities Serve as a subject matter expert (SME) and primary marketing partner for internal teams, including Marketing, Operations, Performance Strategy, and regional leaders, supporting a portfolio of lease‑up and stabilized communities. Partner cross‑functionally to support property takeovers and dispositions, ensuring effective onboarding and offboarding through coordinated marketing setup, transition planning, and execution. Connect demand generation, prospect nurturing, and resident engagement efforts to deliver cohesive, end‑to‑end marketing strategies across the portfolio. Develop, implement, and manage marketing programs that support lead generation, leasing velocity, and occupancy goals. Recommend and manage start‑up and ongoing marketing budgets aligned with property objectives, market conditions, and lease‑up timelines; implement approved budgets and monitor spend. Conduct market research and analyze competitive, demographic, and performance trends to identify risks, opportunities, and strategic adjustments during takeovers and ongoing operations. Coordinate with advertising, technology, creative, and media partners to ensure timely delivery, platform accuracy, and optimal campaign performance. Lead the launch and optimization of digital marketing initiatives, including paid media and Internet Listing Services (ILS), in partnership with internal stakeholders and vendor teams. Collaborate closely with the Performance Strategy team to assess property performance, refine marketing approaches, and support leasing outcomes. Leverage reporting and analytics tools to evaluate marketing effectiveness, including occupancy trends, lead quality, nurturing pathways, return on marketing investment (ROMI), market demand, lease‑up velocity, and communication effectiveness. Translate performance insights into clear, actionable recommendations for property teams and leadership Communicate marketing strategies, budget rationale, performance insights, and recommendations to internal stakeholders with clarity and confidence. Present property‑level and portfolio‑level marketing strategies to client and ownership groups, representing BH’s marketing approach and value proposition. Partner with internal teams to support transaction workflows, ensure accurate setup and maintenance of marketing data across systems, manage resident‑facing communications and campaigns, and educate teams on marketing channels, tools, and best practices. Contribute to the development and standardization of marketing best practices, driving consistency and continuous improvement across the portfolio. Other duties as assigned. You Have 3+ years of professional experience in marketing, project management, sales, customer experience, or a related discipline, with demonstrated progression in responsibility and scope, with preferred experience in property marketing or multifamily housing operations. Demonstrated ability to independently plan, execute, and optimize marketing initiatives with minimal day‑to‑day supervision. Strong working knowledge of marketing operations, including campaign execution, channel coordination, timelines, and performance tracking across multiple systems and platforms. Proven ability to balance competing priorities across multiple communities or initiatives, applying sound judgment to make timely decisions that impact business outcomes. Experience contributing to marketing strategy development, translating insights into recommendations, and adjusting tactics based on performance data. Ability to manage complex workflows such as property takeovers, launches, or lease‑ups concurrently, while maintaining quality and accountability. Comfortable operating in a dynamic, request‑driven environment that requires flexibility, prioritization, and ownership of deliverables. Strong organizational skills and attention to detail, with accountability for end‑to‑end execution rather than task‑level support. Effective communicator with the ability to influence, advise, and collaborate with onsite teams, internal partners, and stakeholders. Analytical mindset with experience interpreting marketing metrics and using data to guide decision‑making and continuous improvement. Familiarity with CRM platforms, email automation tools, and customer journey mapping methodologies. Seniority Level: Experienced Industry: Property Management Employment Type: Full-Time Location: Remote Work Schedule: 8am-5pm, Monday-Friday, or as needed to meet business needs. BH is an Equal Employment Opportunity Employer. We foster the diverse voices of our community by advocating for inclusivity, celebrating our differences, and continually evolving our practice to make BH a better place to work and live. Our posted compensation reflects the cost of talent across multiple US geographic markets. Pay is based on a number of factors and may vary depending on job-related knowledge, skills, and experience.

• Manage demand generation/publisher sponsorship efforts outside of Paid Social and Paid Search channels including, but not limited to, sponsored newsletters, advertorials, podcasts, OOH, CTV and more. Constantly be researching new buys, publishers and categories to introduce Deel on, test, and iterate off of. • Manage campaign budgeting, analyze past programs and report on performance KPIs. • Managing reporting across buys and proactive communication with regional teams and other cross-functional leaders to ensure visibility on all programs. • Establish repeatable processes, templates and best practices for campaign management, growth and reporting; Serve as an expert on the ins-and-outs of sponsorship operational excellence and opportunities at Deel. • Work with our local marketing managers and communications managers to identify key trends and local websites that we may be able to partner with, in addition to global partners. • Educate the paid ads team, larger Growth team and other regional managers, on latest trends and clear insights on performance and new areas to focus on, to provide new knowledge ideas to facilitate growth.