Swoop, part of Real Chemistry, is a media and high-technical data company that provides pharmaceutical, automotive, and biotechnology companies with data science-based insight on h
Director of Analytics – Performance
Location
United States
Posted
51 days ago
Salary
$140K - $170K / year
Seniority
Lead
Job Description
Director of Analytics – Performance
Swoop
• Serve as the performance strategist for Swoop’s most strategic healthcare clients, managing campaign analytics from data collection through insights and delivery. • Analyze campaign reports, monitor trends, and proactively identify and address underperformance or opportunities. • Partner with the Sales and Account Management teams to synthesize performance metrics and measurement definition, and present high-impact recommendations to clients and internal leadership. • Lead audience-segment creation strategies, aligned with third-party measurement vendors and proposed rule changes, to improve outcomes. • Act as a consultative partner to agencies and brand teams, providing education and guidance on best practices for targeting, optimization, and measurement. • Juggle multiple high-priority accounts and internal initiatives with precision, timeliness, and a collaborative mindset.
Job Requirements
- 6+ years of experience in digital or programmatic advertising, preferably in analytics, performance strategy, or account services
- A strong understanding of healthcare data metrics, medical terminology (ICD-10, CPT, Rx, etc.), and campaign performance measurement
- Experience navigating strategic conversations with both agencies and client-direct pharma/healthcare partners
- Familiarity with the programmatic advertising ecosystem, including DSPs and ad verification tools
- Advanced analytics and Excel skills and proficiency across the Microsoft 365 suite
- A Bachelor’s degree or equivalent experience.
Benefits
- Professional growth opportunities
- Commitment to innovation
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