Swoop logo
Swoop

Swoop, part of Real Chemistry, is a media and high-technical data company that provides pharmaceutical, automotive, and biotechnology companies with data science-based insight on h

Director of Analytics – Performance

Location

United States

Posted

51 days ago

Salary

$140K - $170K / year

Seniority

Lead

Bachelor Degree6 yrs expEnglish

Job Description

Director of Analytics – Performance

Swoop

• Serve as the performance strategist for Swoop’s most strategic healthcare clients, managing campaign analytics from data collection through insights and delivery. • Analyze campaign reports, monitor trends, and proactively identify and address underperformance or opportunities. • Partner with the Sales and Account Management teams to synthesize performance metrics and measurement definition, and present high-impact recommendations to clients and internal leadership. • Lead audience-segment creation strategies, aligned with third-party measurement vendors and proposed rule changes, to improve outcomes. • Act as a consultative partner to agencies and brand teams, providing education and guidance on best practices for targeting, optimization, and measurement. • Juggle multiple high-priority accounts and internal initiatives with precision, timeliness, and a collaborative mindset.

Job Requirements

  • 6+ years of experience in digital or programmatic advertising, preferably in analytics, performance strategy, or account services
  • A strong understanding of healthcare data metrics, medical terminology (ICD-10, CPT, Rx, etc.), and campaign performance measurement
  • Experience navigating strategic conversations with both agencies and client-direct pharma/healthcare partners
  • Familiarity with the programmatic advertising ecosystem, including DSPs and ad verification tools
  • Advanced analytics and Excel skills and proficiency across the Microsoft 365 suite
  • A Bachelor’s degree or equivalent experience.

Benefits

  • Professional growth opportunities
  • Commitment to innovation

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