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Title: Marketing Manager (Content, Brand & Community) Location: remote Toronto, Ontario, Canada . full-time . April 6, 2026 Job Description: About eState Planner eState Planner is on a mission to improve estate planning for Canadians by empowering professionals with modern, intuitive tools. Our platform helps legal and financial professionals deliver a more client-focused experience while improving efficiency and accuracy. Built with deep domain expertise, eState Planner combines intelligent, rule-based technology with a user-friendly interface to support the drafting of both simple and complex estate plans. About the role We’re looking for a hands-on and strategic Marketing Manager to help us shape how eState Planner is positioned and trusted, and create demand as we continue to grow. This is a demand creation role focused on content, community, events, and partnerships — not paid acquisition. You’ll own how we show up to our audiences and play a key role in both expanding into new markets and reinforcing our presence in existing ones. You’ll work closely with our VP of Growth and collaborate with Sales and Customer Experience. This is a highly cross-functional role with real ownership and impact. What you’ll do Drive demand across new and existing markets - Build and execute initiatives to increase awareness and pipeline across new and existing markets - Strengthen our presence and engagement within our current market while supporting expansion into new audiences - Identify opportunities to improve top-of-funnel performance beyond paid channels Content & brand - Own and execute our content strategy (website, social, thought leadership, partnerships) - Create and repurpose high-quality content that educates, builds trust, and reinforces our position in the market - Help evolve our brand and ensure consistency across all channels Community, events, and audience engagement - Help build and grow a community of legal and financial professionals around eState Planner - Plan and execute events (virtual and in-person) and manage our presence at industry conferences - Develop partnerships and co-marketing initiatives to expand reach and credibility - Turn community and event engagement into pipeline in collaboration with Sales Cross-functional collaboration - Partner with Sales (BDRs/AEs) to support outbound efforts with messaging and assets - Collaborate with the VP of Growth on campaign alignment and insights What we’re looking for - 2–5 years of experience in marketing, ideally in SaaS or a startup environment - Experience in demand generation, content, or brand-focused roles - Strong sense of ownership with a bias for action and a “get things done” mindset - Strong writing, storytelling, and messaging skills - Ability to think strategically and execute independently - Comfortable operating in a fast-paced, ambiguous environment - Interest in legal, financial services, or legaltech is a plus Compensation & Benefits - Base salary: $65,000 – $85,000 CAD - Fully remote role with flexibility Why join us - Own a critical part of our growth across both existing and new markets - Work closely with leadership across Growth, Sales, and CX - Build and shape our brand in a category that’s ready for change - High autonomy with real impact on company growth Our commitment eState Planner is an equal opportunity employer. We believe diverse teams build better companies and are committed to creating an inclusive environment for all.

ROLE RESPONSIBILITIES - The Manager will develop all relevant medical affairs content, including abstracts, manuscripts, congress posters/presentations, graphical abstracts, systematic literature reviews, plain language summaries, slide decks, medical education resources, social media, infographics, video, multi-media and other types of external-facing medical content. - Development of drafts includes researching, organizing, compiling, interpreting and quality check of various types of technical and/or medical information for straightforward projects with internal review support. · Collaborate with the support of a more experienced colleague with cross-functional partners including medical communications & content teams, scientific publication committee teams, congress working teams, digital channel content teams and generative AI working groups to develop medical content across assigned therapeutic areas/medicines. - With the support of a more experienced colleague, provide solutions to authors for assigned projects and collaborate with other teams to drive these solutions (Graphics, Compliance agency, Statistics teams, Gen AI, etc.). · Responsible for accuracy review and data quality control of all medical content to ensure that data is objectively and accurately represented. - Ensure delivery of all projects within expected timelines while adhering to all quality and compliance requirements for medical content. - Support more experienced colleagues in the development of training materials for product/therapeutic area priorities. - Ensure training on relevant tools and processes, including new generative AI technology platforms, that ensure efficient and compliant execution of all medical affairs content. - Track the progress of all assigned projects and resolve any issues/problems with guidance from the Team Lead. - Stay abreast of evolving trends with medical content generation to ensure industry best practices are continuously leveraged. - Train and develop expertise in industry leading tool/skill for content creation. Ensure knowledge transfer with the broader MCCS team Basic Qualifications · Advanced scientific doctoral degree, (eg, PhD, PharmD, MBBS/MD, MSc, MPH, MPharm) · Excellent scientific writing skills, including an ability to interpret and summarize complicated data effectively, concisely, and persuasively. · Minimum of 3 years of experience in writing/developing medical content for the pharmaceutical industry, academic settings, CRO, or biotech company · Ability to lead and execute a project end-to-end · Strong interpersonal skills to quickly build rapport and credibility with authors and key external stakeholders cross culturally/regionally to drive solutions ahead. · Strong organizational skills and ability to prioritize multiple projects and meet deadlines with strong attention to detail and follow-up with collaborators on a regular basis. Strong understanding of statistical principles used in medical research and familiarity with epidemiologic principles · Effective English verbal and written communication with flexibility to be clear, consistent, compliant, and appropriate for a variety of settings. · Demonstrated ability to lead projects independently and engage diverse stakeholders. · Understand the applications of technology to medical content development. Experience with software commonly used to present and analyze data (eg, WORD, PowerPoint, Excel) Preferred Qualifications · Experience in creating and developing medical content · Expertise in assigned therapeutic areas · ISMPP-CMPP® · Multimedia and omnichannel experience · Rapid adoption of new digital content, technology, and resources · Prior global exposure in professional/education settings Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. Medical

• Brainstorm and collaborate with the team to conceptualize compelling social content to develop engaging content that resonates across platforms like TikTok, Instagram, Facebook, and EDM. • Conceptualize, visualize, design and execute creative content and layouts to support SEA-Oceania regional marketing campaigns • Attuned to latest social and beauty trends and tap on the pulse of culture • Create storyboards, shot lists, and pre-production materials for both site content and social-first content. • Create timelines, shooting schedules and storyboards. • Manage every phase of production from ideation, scripting, filming to post-production. • Utilize photography and videography skills for marketing campaigns, including post-production and editing. • Capture and edit original video content and have a hand in all phases of video production from pre-to-post (filming, editing, color correction, sound design, etc.) • Design and produce marketing collaterals for print and digital, including websites, EDM, social media, brochures, banners, packaging print and other marketing materials and understand market design preferences • Be the driver of “think outside the box” ideas, oftentimes thinking ahead of the curve, steering trend curation and thumb-stopping content audiences want to rewatch, share, and continuously tune in • Highly proficient to shoot, edit and create short-form videos for social media platforms • Work closely with regional team to maintain high production standards • Troubleshoot technical issues when needed and work with the team on revisions through delivery. • Researching and compiling social trends, ideas, competitors’ best-in-class examples, and cutting-edge executions to inform and propose new content