• Align with global stakeholders on a multi-year retailer pipeline for the GCC Region across various industries, including but not limited to technology, sporting goods, and marketplaces, by analyzing retail market trends and conducting in-depth retailer diligence. • Proactively conduct retailer outreach where appropriate, create proposals, lead negotiations, and develop an onboarding plan in collaboration with internal and external stakeholders. • Partner with Legal to execute contracts, develop SOPs to address unauthorized resellers, and establish country level wholesale policies. • Manage & optimise existing retailer relationships, hosting quarterly business reviews with retailers to review past and forward looking performance, assortment, and marketing levers, as well as ongoing weekly touchpoints. • Own commercial strategy, retailer level assortment, forecasts, sales reporting, inventory, and POS in collaboration with Marketing, Apparel & Accessories, Finance, and Operations. • Align to quarterly sales targets, reporting on progress, risks & opportunities, as well as aligning to broader company OKRs. • Coordinate strategy with brand country managers & trade marketing counterparts to collectively grow the WHOOP membership base within the region. • Own communications internally with respect to pipeline, retailer launch status, and any bottlenecks impacting progress.

• Align with global stakeholders on a multi-year retailer pipeline for the NA Region across various industries, including but not limited to technology, sporting goods, and marketplaces, by analyzing retail market trends and conducting in-depth retailer diligence. • Proactively conduct retailer outreach where appropriate, create proposals, lead negotiations, and develop an onboarding plan in collaboration with internal and external stakeholders. • Partner with Legal to execute contracts, develop SOPs to address unauthorized resellers, and establish country level wholesale policies. • Manage & optimise existing retailer relationships, hosting quarterly business reviews with retailers to review past and forward looking performance, assortment, and marketing levers, as well as ongoing weekly touchpoints. • Own commercial strategy, retailer level assortment, forecasts, sales reporting, inventory, and POS in collaboration with Marketing, Apparel & Accessories, Finance, and Operations. • Align to quarterly sales targets, reporting on progress, risks & opportunities, as well as aligning to broader company OKRs. • Coordinate strategy with brand country managers & trade marketing counterparts to collectively grow the WHOOP membership base within country. • Own communications internally with respect to pipeline, retailer launch status, and any bottlenecks impacting progress.

• Lead enterprise sales execution and revenue performance for Eko Telehealth across hospitals and health systems. • Support and co-own strategic enterprise deals as a player-coach, partnering closely with Account Executives and stepping in where senior leadership presence is required. • Own account management, renewals, and expansion across Eko’s existing base of health system customers. • Own commercial relationships with key SDK and API licensing partners embedding Eko’s telehealth capabilities into third-party platforms. • Lead revenue growth, renewals, and expansion for SDK/API partners, coordinating with Product, Engineering, and Legal to support successful integrations without owning technical delivery. • Manage, mentor, and develop a small commercial team, including Account Executives and Customer Success Managers. • Drive expansion within existing health systems by identifying new departments, service lines, and telehealth use cases. • Partner with the SENSORA sales organization to support upsell opportunities and coordinated account strategies across products. • Act as the primary commercial point of coordination for the Telehealth business, aligning Sales, Customer Success, Implementation, Product, and Support teams around account priorities and customer outcomes. • Partner with Sales Operations to maintain pipeline accuracy, improve forecasting, and optimize sales and renewal processes. • Navigate enterprise workflows including contracting, privacy and security review, procurement, and health system approval processes. • Analyze account, pipeline, and renewal data to inform prioritization and performance improvement. • Ensure compliance with company policies and applicable laws and regulations.

• Develop comprehensive educational programs: Design and create engaging training materials, including online courses, webinars, video tutorials, presentations, and printed collateral, tailored specifically for hair stylists. • Deliver impactful training sessions: Conduct both in-person workshops/demos and virtual training sessions for individual salons and larger groups of hair stylists, showcasing product benefits and proper application techniques. • Create compelling educational content: Research, write, and edit various forms of content, including articles, blog posts, social media posts, and educational guides, highlighting the science behind our supplements and their impact on hair health. • Stay informed about industry trends: Continuously monitor the latest trends and advancements in hair care, supplements, and the beauty industry to ensure our educational content remains relevant and innovative. • Collaborate with internal teams: Work closely with product development, marketing, and sales teams to align educational initiatives with overall company objectives and product launches. • Provide technical support and guidance: Act as a subject matter expert for hair stylists, answering questions and offering guidance on product usage and client consultations. • Track and analyze training effectiveness: Monitor engagement with educational content and gather feedback to continuously improve our programs and materials.