• Lead national trade marketing, shaping retailer programs, compliance, and field execution • Develop and deploy retailer programs, merchandising standards, and promotional campaigns • Oversee field execution of cannabis-focused promotions and activations • Collaborate with the CMO, Sales, Creative, and Operations • Track and report on trade performance metrics

• Oversee marketing strategy and performance across multiple markets. • Serve as a strategic advisor to market leaders and brokers, aligning marketing efforts to revenue goals, business priorities, and client development strategies. • Identify growth opportunities and position marketing as a driver of business development, pursuits, and client engagement across all assigned markets. • Extend and operationalize the national marketing platform across all assigned markets. • Ensure consistent adoption of tools, workflows, and standards across markets. • Act as the primary connector between local markets and national platform teams (Brand, Content, PR, Operations, Data). • Drive efficiency by shifting work from custom, one-off execution to scalable, repeatable systems. • Lead adoption and integration of AI and workflow automation across assigned markets. • Redesign marketing workflows to reduce manual production and increase strategic capacity. • Partner with brokers and business line leaders to drive business development strategy and pipeline growth. • Oversee go-to-market strategy for property marketing initiatives across assigned markets, including leasing, asset positioning, and campaign execution. • Coach and develop local marketing teams, elevating strategic thinking, capability, and execution quality. • Establish KPIs aligned to revenue support, efficiency, and platform adoption; regularly monitor campaign performance and provide insights to drive optimization and ROI.

• Overall responsibility for demand generation across the entire customer journey • Planning and management of integrated campaigns with a clear focus on pipeline and revenue impact • Close collaboration with executive management and business units to derive strategic marketing objectives • Strategic development of thought leadership positioning • Placement of experts in trade media, at events and conferences • Development of high-quality content formats (whitepapers, studies, technical articles, speaker slots) • Responsible for budget planning, prioritization and efficient use of resources

We’re excited about the future, and we’d love you to be part of it. If you're passionate about shaping what comes next and making a meaningful impact, we’d be delighted to have you explore this role with us. We’re proud to offer a vibrant employee experience that fosters growth, collaboration, and opportunities across our diverse operations, creating an environment where you can thrive. CAREER OPPORTUNITY Join our team and let’s grow together! Join our team and become a part of a continuously expanding and financially sound multinational conglomerate—Goddard Enterprises Limited (GEL). Hipac Limited - a member of GEL, is a leading manufacturer and distributor of processed meat products, including our flagship brand Farmer’s Choice. We are committed to our mission of being successful and responsible while satisfying our customers, employees, partners, and shareholders. Our dedicated team shares our values of innovation, continuous improvement, and service excellence. We believe in providing our employees with opportunities for learning and development, to help them reach their full potential in an environment where everyone can thrive. We are looking for a talented individual who shares our values to join our team as an Export Market Development Officer. This position reports to the Sales and Marketing Manager. THE ROLE: The Export Market Development Officer's primary duties and responsibilities include, but are not limited to: