• Lead targeted engagement strategies for Services and RFN users across core growth channels, such as email, push, and in-product messages, to increase retention and deepen engagement throughout the user journey. • Measure campaign performance and partner with Growth Science and Operations teams to track, analyze, and act on results. • Optimize recurring user journeys, audience segmentation, feature usage, and retargeting campaigns to drive repeat engagements with high-intent users. • Lead the development, execution, and ongoing optimization of growth experiments and campaigns using A/B testing, segmentation, and analytics. • Partner with Marketing Technology and Operations teams to build new marketing capabilities, behavioral signals, and channel optimizations that will drive engagement and revenue. • Develop and execute cross-sell strategies to drive awareness and engagement across the Services and RFN verticals, building experimentation plans to meet revenue goals and executing across core growth channels. • Collaborate with in-house creative design teams to build best-in-class marketing campaigns, partnering with PMM leads to incorporate key value propositions and ensure consistent brand messaging across growth channels. • Launch audience expansion experiments to grow reach by increasing channel opt-in and improve campaign effectiveness. • Partner with Product and Engineering teams to create engagement loops and drive feature adoption. • Demonstrate strong organizational and interpersonal skills — set priorities, problem-solve, multitask, and work independently in a rapidly changing environment. • Leverage AI tools and emerging technologies to enhance consumer insights, marketing strategies, and campaign effectiveness.

Own go-to-market strategies and timelines, conduct competitive analysis to inform product roadmaps, and develop market requirements documents that guide product development while collaborating cross-functionally to ensure cohesive launch execution.

• Develop marketing and go-to-market strategies in partnership with product teams and marketing channel owners to support partner adoption and business growth • Lead cross-functional coordination across the product roadmap, including launch planning, internal readiness, and stakeholder visibility • Create and refine messaging, positioning, and value propositions for partner-facing products, programs, and experiences • Partner with product and business operations to inform roadmap priorities, product strategy, and the overall partner experience • Build a deep understanding of agent and partner needs through research, performance data, and field feedback, and use those insights to shape strategy • Collaborate with field marketing, web, and lifecycle teams to translate product value into clear, effective customer communications • Act as an internal advocate for your product area, helping teams align around customer needs, business goals, and go-to-market priorities

• Own Nash's positioning and narrative across audiences: enterprise retailers, grocers, pharmacies, restaurants, healthcare, platforms, partners, and the broader category we're shaping • Lead launches end to end, from shaping what gets built and when, through messaging, assets, sales enablement, and post-launch measurement of whether the launch actually moved the business • Be the most authoritative voice on the customer inside Nash. Distill the full breadth of customer signal into the patterns that matter, so Product can build against truth and Sales can sell against reality • Own competitive intelligence: a living worldview on every competitor that matters, refreshed continuously, that a Sales rep can use in a deal at 4pm on a Friday • Build the launch system itself (the cadence, the rituals, the templates, the prompts, the playbooks) so each launch compounds rather than getting reinvented • Partner with Sales as a strategic peer. Be the deepest student of our market, our buyers, and the problems they're actually trying to solve, and the best teacher of it across the org. But also build the system so your knowledge scales without you: living competitive intel, talk tracks grounded in real customer signal, enablement that a rep can pull from at 4pm on a Friday without pinging anyone. The best PMM isn't the one who answers every ping. It's the one who built the system that made most of them unnecessary. • Partner with Product as a peer. Challenge the roadmap with customer signal, shape what we build, not just how we describe it • Equip the org. Pricing, packaging, deal desk, content, web, sales plays: make Nash collectively faster and sharper at every customer touchpoint • Build and grow the PMM function over time as Nash scales