• Build and deploy AI-powered marketing workflows — think content generation pipelines, lead enrichment automations, personalization logic, and reporting systems that actually run themselves • Audit existing marketing ops setups and identify where AI can cut friction or unlock scale • Integrate LLM APIs, no-code/low-code tools, and marketing platforms (CRM, MAP, CMS, ad platforms) into cohesive workflows • Write and iterate on prompts, system instructions, and structured outputs tailored to specific marketing use cases • Document what you build so teams can maintain and extend it without you • Collaborate with strategists, growth marketers, and data teams to scope, pressure-test, and ship solutions • Track what's working — measuring time saved, output quality, and downstream marketing impact

• Produce email templates and push notifications using HTML, CSS, and JavaScript for a wide variety of clients. • Collaborate with our team of highly skilled email developers and customer success managers to resolve potential issues in email deployments. • Participate in email stand-ups to prioritize workload and ensure timely completion of all tasks. • Work closely with the client team to field requests, answer questions, and collaborate on work-in-progress tasks. • Ensure that emails comply with clients' standards, email marketing best practices, and CAN-Spam laws. • Test email messages to ensure proper formats and templates are utilized using tools such as Litmus and Email on Acid.

• Own the end-to-end marketing operations function, including campaign and inbound infrastructure, lead routing, scoring models, lifecycle stages, attribution, and cross-functional workflow coordination • Build and enforce operating cadences - weekly reviews, quarterly planning, and capacity management - that keep the team aligned and accountable • Improve how marketing teams operate by identifying opportunities to simplify processes, remove operational friction, and improve campaign execution speed • Own funnel analytics from first website touch through closed-won revenue: traffic → Lead → MQL → SQL → Pipeline → Bookings • Build and maintain executive-ready dashboards that surface pipeline sourcing, conversion performance, and pacing against targets • Identify and close conversion gaps - inbound conversion rates, demo-to-BDR handoff speed, MQL-to-SQL fall-off, and pipeline velocity • Deliver actionable recommendations, not just data - recommend changes in approach that can drive growth and flag issues before they impact pipeline downstream • Own and optimize the HubSpot ↔ Salesforce architecture, ensuring standard tracking structures are accurately configured (UTMs, campaign attribution, CRM campaign structure) and that the team has clear visibility into campaign performance • Establish and enforce campaign taxonomy, naming conventions, and data governance standards that support scalable, accurate reporting • Create dynamic audience segmentation that enable LINQ to deliver persona-based, school-specific messaging across email, website, and nurture tracks • Partner with the web team on conversion tracking, lead capture infrastructure, and lead-routing from site to BDR • Use AI tools as a core part of your workflow - automating reporting, accelerating analysis, and helping marketing teams extract insights from data • Partner with Sales and BDR to optimize lead-to-BDR handoff, speed-to-lead, and qualification logic - and build shared accountability frameworks • Serve as Marketing's representative in cross-functional planning conversations - bringing funnel data, pipeline pacing, and campaign performance into revenue forecasting and GTM planning discussions alongside Finance and RevOps • Translate marketing data into clear narratives for executive and cross-functional stakeholders

Job Title: GoHighLevel Marketing Operations Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business Hours (PST Required) About the Role We’re hiring a highly organized and execution-driven GoHighLevel Marketing Operations Specialist to support day-to-day executive operations, marketing execution, content coordination, and program administration. This is a hands-on, multi-functional role for someone who thrives in structured yet entrepreneurial environments, pays close attention to detail, and takes ownership of follow-through across executive support and marketing systems. This role is not strategic marketing leadership — it is about consistent execution, organized implementation, and ensuring that marketing, content, communication, and administrative workflows run smoothly and correctly the first time. What You’ll Own Core Executive & Operational Support - Support day-to-day administrative coordination. - Manage calendar organization, scheduling, and communication workflows. - Maintain structured project tracking sheets and ensure task follow-through. - Proactively identify gaps in workflows and flag inefficiencies. Marketing Execution & Social Media Management - Create, design, schedule, and publish content across LinkedIn, Facebook, Instagram, and community groups. - Manage engagement, direct messaging, and community interaction. - Track engagement metrics and maintain organized performance reporting. - Assist in monitoring and setting up advertising campaigns for programs and events. Content Creation & Program Materials - Edit and produce short-form video content and graphics aligned with brand messaging. - Format and organize program documents (scripts, guides, workbooks, cheat sheets). - Maintain consistency in branding and content presentation across platforms. Email Marketing & CRM Management - Build and manage email workflows using GoHighLevel. - Execute outreach campaigns and follow-ups for prospects and participants. - Maintain clean CRM records and accurate pipeline tracking. Program & Membership Administration - Organize digital program materials and manage updates. - Track member progress and support participant communication. - Troubleshoot minor technical issues within online platforms. Research, Lead Generation & Digital Support - Conduct research to build Ideal Client Profiles and prospect lists. - Support lead generation initiatives and outreach campaigns. - Assist with minor website updates and account setups. - Compile reports and findings to support decision-making. Communication & Administrative Coordination - Maintain clear, professional written communication. - Organize inbox management and prioritize urgent matters appropriately. - Ensure documentation and shared files remain structured and accessible. Must-Have Experience & Skills - Proven experience in executive assistance, marketing coordination, or digital operations support. - Experience supporting founders, coaches, or entrepreneurial businesses is preferred. - High proficiency in Google Workspace (Docs, Sheets, Drive, Calendar). - Experience using GoHighLevel CRM or similar marketing automation platforms. - Proficiency in Canva and video editing tools (Veed, OpusClips, or similar). - Strong understanding of LinkedIn, Facebook, and Instagram. - Strong written English communication skills. - Highly organized with strong multitasking ability in fast-moving environments. - Self-motivated and capable of working independently with minimal supervision. - High attention to detail with strong execution discipline. Key Metrics for Success - Consistent and timely social media content execution. - Clean, organized, and up-to-date CRM and email workflows. - High engagement and responsive community management. - No missed follow-ups in lead or participant communication. - Well-organized program materials and digital assets. - Strong leadership confidence in operational reliability and support. Interview Process - Initial Screening Call - Marketing & Systems-Focused Interview - Practical Task (Content or Workflow Exercise) - Final Interview - Internal Review & Approval - Offer & Onboarding #LI-AG1