• Own the end-to-end identification and execution of a full-funnel keyword strategy, targeting high-intent keywords, head terms, and "question-based" queries to drive qualified organic traffic. • Actively monitor keyword performance and implement on-page optimization tactics to secure "Position 1" rankings • Regularly analyze competitor keyword profiles to identify missed opportunities and recapture market share • Develop and execute strategies to ensure brand authority within AI-generated answers and LLMs and conversational search platforms. • Identify audience-aligned prompts and optimize site architecture to ensure brand content is selected as the "preferred answer" for generative search responses • Utilize AI personas to simulate diverse user journeys, refining how the brand is perceived and synthesized by various AI models and LLMs. • Manage site structure, 404/redirect mapping, and crawlability while optimizing Core Web Vitals to ensure a frictionless, high-speed user experience. • Implement sophisticated Schema Markup to provide explicit context and authorship signals to modern AI crawlers. • Partner with content teams to develop optimized content • Execute precise optimizations for page titles, meta-descriptions, H1-H4 tagging, and internal linking structures to maximize relevance and ranking power. • Monitor and report on traditional rankings and GEO using Conductor, GA4, GSC, and emerging AI-tracking platforms. • Deliver monthly executive summaries tracking Share of Voice (SOV), conversion patterns, and the overall ROI of organic search efforts. • Act as the primary bridge between Marketing, Product, and Engineering to evangelize SEO/GEO best practices, ensuring all digital initiatives are built to scale within an evolving, AI-first search landscape.

• Execute a comprehensive technical health audit across our global web footprint, identifying complex crawling, indexing, and rendering issues at an enterprise scale. • Optimize for AI and LLM discoverability by ensuring our site architecture and structured data allow AI agents to accurately parse, index, and cite our technical content. • Prioritize technical debt based on business impact, translating audit findings into a strategic roadmap that balances SEO best practices with the specific goals of different business units. • Analyze the unique "quirks" of diverse platforms—from e-commerce environments to high-volume technical documentation—to provide tailored, high-impact recommendations. • Partner with Engineering and Product teams to advocate for technical improvements, turning complex SEO requirements into clear, actionable development tickets.

• Conduct SEO audits, implement improvements, and collaborate across departments to optimize performance. • Execute off-page SEO by building high-quality backlinks using industry-leading tools and strategies. • Lead content research, strategy, and management; collaborate with writers to refine copy and boost rankings, traffic, and conversions. • Drive keyword research and implementation, optimize pages, and develop client content calendars. • Ensure timely publication of recurring content aligned with Wisevu’s quality standards. • Analyze monthly reports to identify opportunities and report ranking changes to SEO Account Managers and clients. • Maintain Google My Business profiles, including image uploads and posts. • Set up and manage Google Tag Manager, Analytics, Data Studio, call tracking, rank tracking, and other conversion tools; perform analytics audits to identify and fix tracking issues.

**What Will You Do?** - Conduct SEO audits, implement improvements, and collaborate across departments to optimize performance. - Execute off-page SEO by building high-quality backlinks using industry-leading tools and strategies. - Lead content research, strategy, and management; collaborate with writers to refine copy and boost rankings, traffic, and conversions. - Drive keyword research and implementation, optimize pages, and develop client content calendars. - Ensure timely publication of recurring content aligned with Wisevu’s quality standards. - Analyze monthly reports to identify opportunities and report ranking changes to SEO Account Managers and clients. - Maintain Google My Business profiles, including image uploads and posts. - Set up and manage Google Tag Manager, Analytics, Data Studio, call tracking, rank tracking, and other conversion tools; perform analytics audits to identify and fix tracking issues.