• Conduct SEO audits, implement improvements, and collaborate across departments to optimize performance. • Execute off-page SEO by building high-quality backlinks using industry-leading tools and strategies. • Lead content research, strategy, and management; collaborate with writers to refine copy and boost rankings, traffic, and conversions. • Drive keyword research and implementation, optimize pages, and develop client content calendars. • Ensure timely publication of recurring content aligned with Wisevu’s quality standards. • Analyze monthly reports to identify opportunities and report ranking changes to SEO Account Managers and clients. • Maintain Google My Business profiles, including image uploads and posts. • Set up and manage Google Tag Manager, Analytics, Data Studio, call tracking, rank tracking, and other conversion tools; perform analytics audits to identify and fix tracking issues.

**What Will You Do?** - Conduct SEO audits, implement improvements, and collaborate across departments to optimize performance. - Execute off-page SEO by building high-quality backlinks using industry-leading tools and strategies. - Lead content research, strategy, and management; collaborate with writers to refine copy and boost rankings, traffic, and conversions. - Drive keyword research and implementation, optimize pages, and develop client content calendars. - Ensure timely publication of recurring content aligned with Wisevu’s quality standards. - Analyze monthly reports to identify opportunities and report ranking changes to SEO Account Managers and clients. - Maintain Google My Business profiles, including image uploads and posts. - Set up and manage Google Tag Manager, Analytics, Data Studio, call tracking, rank tracking, and other conversion tools; perform analytics audits to identify and fix tracking issues.

• Lead strategy, execution, and deliverables across 4–6 client accounts independently • Own end-to-end SEO strategy and execution across all core deliverables and processes • Manage day-to-day client communication and relationships (email, calls, meetings) • Analyze performance data to build comprehensive, goal-driven SEO strategies • Execute on-page SEO optimizations (metadata, content, URLs, site structure) • Conduct technical audits, competitive analyses, and site architecture reviews • Develop and implement off-site strategies, including link building and partnerships • Lead content strategy and recommendations aligned to SEO goals • Deliver performance reporting, build client-facing presentations, and contribute to team development and training • Support new business efforts, including pitch development and occasional participation in presentations

• Deliver ongoing SEO activity across multiple websites • Implement technical SEO recommendations in collaboration with web and development teams • Carry out on-page optimisation, including metadata, internal linking and content improvements • Conduct keyword research, intent mapping and content optimisation • Monitor rankings, traffic and engagement, identifying opportunities for growth • Build, manage and optimise Google Ads campaigns aligned to agreed objectives • Improve performance through continual testing of keywords, ad copy, audiences and landing pages • Monitor budgets, bids and campaign efficiency to maximise return • Align paid search activity with organic search and wider digital campaigns • Apply AI-optimisation and generative search principles to SEO and content delivery • Support optimisation for AI-driven search experiences and answer-based discovery • Stay up to date with developments in AI-influenced search and feed insights into delivery • Monitor performance using GA4, Google Search Console and advertising platforms • Track agreed KPIs and proactively highlight risks and opportunities • Provide clear, actionable performance insight to internal stakeholders • Use data to inform prioritisation and optimisation decisions • Work closely with content, web and client-facing teams • Deliver agreed actions on time and to a consistently high standard • Contribute search insight to planning and optimisation discussions • Support improvements to processes, documentation and ways of working