Human Error. Conquered.
Organic Search Manager
Location
United States
Posted
42 days ago
Salary
$120K - $130K / year
Seniority
Senior
Job Description
Organic Search Manager
KnowBe4
• Own the end-to-end identification and execution of a full-funnel keyword strategy, targeting high-intent keywords, head terms, and "question-based" queries to drive qualified organic traffic. • Actively monitor keyword performance and implement on-page optimization tactics to secure "Position 1" rankings • Regularly analyze competitor keyword profiles to identify missed opportunities and recapture market share • Develop and execute strategies to ensure brand authority within AI-generated answers and LLMs and conversational search platforms. • Identify audience-aligned prompts and optimize site architecture to ensure brand content is selected as the "preferred answer" for generative search responses • Utilize AI personas to simulate diverse user journeys, refining how the brand is perceived and synthesized by various AI models and LLMs. • Manage site structure, 404/redirect mapping, and crawlability while optimizing Core Web Vitals to ensure a frictionless, high-speed user experience. • Implement sophisticated Schema Markup to provide explicit context and authorship signals to modern AI crawlers. • Partner with content teams to develop optimized content • Execute precise optimizations for page titles, meta-descriptions, H1-H4 tagging, and internal linking structures to maximize relevance and ranking power. • Monitor and report on traditional rankings and GEO using Conductor, GA4, GSC, and emerging AI-tracking platforms. • Deliver monthly executive summaries tracking Share of Voice (SOV), conversion patterns, and the overall ROI of organic search efforts. • Act as the primary bridge between Marketing, Product, and Engineering to evangelize SEO/GEO best practices, ensuring all digital initiatives are built to scale within an evolving, AI-first search landscape.
Job Requirements
- Bachelor’s Degree in Marketing or similar field, or equivalent work experience
- 5+ years of experience managing organic search strategy
- Experience with B2B marketing in the technology industry (IT Security and SaaS marketing a plus)
- Experience with Salesforce and Google Analytics
- Significant experience managing SEO and GEO strategy
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
- Expert in end-to-end marketing for inbound marketing functions
- Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance
Benefits
- company-wide bonuses based on monthly sales targets
- employee referral bonuses
- adoption assistance
- tuition reimbursement
- certification reimbursement
- certification completion bonuses
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